Marcas de passagem

Texto de criação literária

SportinSpot : planejamento de marketing para um aplicativo mobile

Monografia (graduação)—Universidade de Brasília, Faculdade de Comunicação, Departamento de Audiovisuais e Publicidade, Projeto Final em Publicidade e Propaganda, 2013.Todos os dias surgem novas empresas disputando espaço no mercado. Atualmente, a maior parte dessas empresas nascem voltadas para o mercado tecnológico e buscam um reconhecimento dentro de seus nichos a fim de se estabelecerem como empresas consolidadas geradoras de lucro. Para que isso seja possível, é necessário se pensar em estratégias de comunicação e marketing, traçando metas e objetivos; analisando a si mesma e o mercado em que a empresa está inserida. O presente estudo visa demonstrar um modelo de planejamento estratégico de marketing e comunicação voltado para uma startup brasiliense chamada SportinSpot, que está segmentada no nicho de esportes. _________________________________________________________________________ ABSTRACTEveryday new companies arise competing for recognition within the Market. Nowadays, most of these companies are born in order to claim part of the technological market and search for their place within their specific niche, as to be seen as a successful and profit-generating company. In order to achieve these goals, it is of utmost importance to think marketing and communication strategies, tracing targets and goals; analyzing itself and the market in which the company is inserted. This study demonstrates a model for strategical marketing and communication planning for SportinSpot – a startup based in Brasília which revolves around the sports Market

"Mudar para que tudo fique como está”: a reforma do ensino médio e o aprofundamento da dependência educacional no Brasil

Este estudo almeja pesquisar a Reforma do Ensino Médio (REM), suas determinações e consequências para a educação pública. Partimos da Teoria Marxista da Dependência como forma de analisar a realidade brasileira e, a partir dela, compreender as contradições da REM, gestada em um contexto de crise do capitalismo para satisfazer os imperativos de ampliação da acumulação de capital além de consolidação da dominação social. Analisamos, além da legislação nacional, o Plano de Implementação do “Novo Ensino Médio” na rede estadual do Rio de Janeiro (SEEDUC-RJ, 2021). Constatamos que a implementação da REM resultará em: expropriação do conhecimento científico da juventude e a sua conformação aos valores do capital, além da retirada de direitos trabalhistas e privatização da educação pública, agravando o quadro de dependência educacional.&nbsp

A translation of mexicanisms into Portuguese in the film ¿Qué culpa tiene el niño?: A sociolinguistic analysis

The present article is the result of an analysis of the mexicanisms present in the Mexican movie ¿Qué culpa tiene el niño? (A nine-month hangover). The purpose of this paper is to analyze, from the sociolinguistic perspective, the choices made by translators to perform the translation of mexicanisms, to observe if translators take into consideration the socio-linguistic-cultural influences of translation theory and practice. Also, the study aims at observing if translators follow the technical subtitling standards, as demonstrated in the options made during the translation process. The data collected allowed us to conclude that, at the moment of the translation of mexicanisms into Portuguese, the translator/subtitle translator does not always consider the socio-linguistic-cultural influences of the theory and practice of translation, that is, they do not translate the cultural references present in the original movie audio into the language of the viewer.Keywords: Audiovisual translation, sociolinguistics, mexicanisms, movie subtitles.</p

Effect of plot size and plant spatial arrangement on the efficiency of family selection in sugarcane

The purpose of this study was to identify the ideal sample size representing a family in its potential, to identify superior families and, in parallel, determine in which spatial arrangement they may have a better accuracy in the selection of new varieties of sugarcane. For such purpose, five families of full-sibs were evaluated, each with 360 individuals, in the randomized blocks design, with three replications in three different spacing among plants in the row (50 cm, 75 cm, and 100 cm) and 150 cm between the rows. To determine the ideal sample size, as well as the better spacing for evaluation, the bootstrap method was adopted. It was observed that 100 cm spacings provided the best average for the stalk numbers, stalk diameter and for estimated weight of stalks in the stool. The spacing of 75 cm between the plants allowed a better power of discrimination among the families for all characters evaluated. At this 75 cm spacing  was also possible to identify superior families with a sample of 30 plants each plot and 3 reps in the trial. Highlights The bootstrap method was efficient to determine the ideal sample size, as well as the best spacing for evaluation. The 75-cm spacing had the highest power of discrimination among families, indicating that this spacing is the most efficient in evaluating sugarcane families for selection purposes. From all the results and considering selective accuracy as the guiding parameter for decision making, the highest values obtained considering the number of stalks and weight of stalks in the stools were found at the 75-cm spacing.The purpose of this study was to identify the ideal sample size representing a family in its potential, to identify superior families and, in parallel, determine in which spatial arrangement they may have a better accuracy in the selection of new varieties of sugarcane. For such purpose, five families of full-sibs were evaluated, each with 360 individuals, in the randomized blocks design, with three replications in three different spacing among plants in the row (50 cm, 75 cm, and 100 cm) and 150 cm between the rows. To determine the ideal sample size, as well as the better spacing for evaluation, the bootstrap method was adopted. It was observed that 100 cm spacings provided the best average for the stalk numbers, stalk diameter and for estimated weight of stalks in the stool. The spacing of 75 cm between the plants allowed a better power of discrimination among the families for all characters evaluated. At this 75 cm spacing  was also possible to identify superior families with a sample of 30 plants each plot and 3 reps in the trial. Highlights The bootstrap method was efficient to determine the ideal sample size, as well as the best spacing for evaluation. The 75-cm spacing had the highest power of discrimination among families, indicating that this spacing is the most efficient in evaluating sugarcane families for selection purposes. From all the results and considering selective accuracy as the guiding parameter for decision making, the highest values obtained considering the number of stalks and weight of stalks in the stools were found at the 75-cm spacing

A translation of mexicanisms into Portuguese in the film ¿Qué culpa tiene el niño?: A sociolinguistic analysis

El presente artículo es resultado del análisis de los mexicanismos presentes en la película mexicana ¿Qué culpa tiene el niño? El objetivo de este trabajo es analizar, desde una perspectiva sociolingüística, las opciones utilizadas por los traductores para realizar la traducción de los mexicanismos, con el intento de verificar si dichos traductores consideran las influencias socio-lingüístico-culturales de la teoría y la práctica de la traducción, pero también si siguen las normas técnicas de subtitulaje, a partir de las opciones elegidas en el proceso. Tras el análisis, percibimos que, en el acto de la traducción de los mexicanismos para el portugués, no siempre el traductor/subtitulador considera las influencias socio-lingüístico-culturales y las prácticas de traducción, es decir, no traducen referentes culturales utilizados en el lenguaje del audio original de la película para el idioma del interlocutor. Palabras clave: traducción audiovisual, sociolingüística, mexicanismos, subtítulos.The present article is the result of an analysis of the mexicanisms present in the Mexican movie ¿Qué culpa tiene el niño? (A nine-month hangover). The purpose of this paper is to analyze, from the sociolinguistic perspective, the choices made by translators to perform the translation of mexicanisms, to observe if translators take into consideration the socio-linguistic-cultural influences of translation theory and practice. Also, the study aims at observing if translators follow the technical subtitling standards, as demonstrated in the options made during the translation process. The data collected allowed us to conclude that, at the moment of the translation of mexicanisms into Portuguese, the translator/subtitle translator does not always consider the socio-linguistic-cultural influences of the theory and practice of translation, that is, they do not translate the cultural references present in the original movie audio into the language of the viewer.Keywords: Audiovisual translation, sociolinguistics, mexicanisms, movie subtitles

First detection of Leishmania of the subgenus viannia in Alipiopsitta xanthops, endemic bird of South America

We report the first molecular detection of Leishmania infection (subgenus Viannia) in the yellow-faced parrot (Alipiopsitta xanthops), at a wildlife rehabilitation center located in the city of Campo Grande, Brazil, an endemic area for leishmaniasis. PCRs targeting kinetoplast DNA (kDNA) and the small subunit of ribosomal RNA of Leishmania spp. were performed, both positive, followed by the sequencing of the amplified region of the SSU rDNA gene, which confirmed the identity of the parasite. This is the first report of success obtained in the use of PCR targeting the IRBP (Interphotoreceptor retinoid-binding protein) gene as an internal control in the molecular diagnosis of pathogens in bird species

Análises da água e sua contaminação por micro-organismos influenciando a viabilidade para o consumo humano

Water is essential for life and indispensable element for maintenance thereof. The objective of this study was to evaluate pH, electrical conductivity and contamination by microorganisms. Samples were collected and dilution was performed in 0.85% saline to a concentration of -5 and plated in triplicate in pour plate method, on 6 different culture medium: BDA, CLED, Agar Bromo thymol. Nutrient Agar, Sabouraud Agar, GELP and GL, hatched for seven days in a bacteriological incubator for 28 ° C. For &nbsp;analysis of pH was used Bench pH meter - Q400AS QUIMIS and for electrical conductivity, Conductivity portable Quimis model Q795P 9UDC (drums) - OW. At the end of all culture medium, except Sabouraud, made possible the isolation of bacteria and fungi, all samples developed microorganisms, the sample from Spring Anda Só and mineral water showed same pattern of contamination, and likeness in pH and electric conductivity, thereby both suitable for consumption.A água é essencial para a vida e o elemento indispensável para a manutenção da mesma. O objetivo deste trabalho foi avaliar pH, condutividade elétrica e contaminação por micro-organismos. Foram coletadas amostras, onde realizaram diluição em solução salina de 0,85% até a concentração de -5 e plaqueados em triplicata em método pour-plate em 6 diferentes meios de cultura: BDA, CLED, Agar Bromo Thymol, Agar nutritivo, Agar Sabouraud, GELP e GL, encubados sete dias em estufa bacteriológica a 28ºC. Para análise de pH foi utilizado medidor de PH de Bancada - Q400AS QUIMIS, para condutividade elétrica, Condutivimetro portátil Quimis modelo Q795P 9UDC (bateria) – OW. Ao final todos os meios de cultura, exceto Sabouraud tornaram possível o isolamento de bactérias e fungos, todas as amostras desenvolveram micro-organismos, as do manancial Ribeirão Anda Só e água mineral demonstraram mesmo padrão de contaminação, pH e Condutividade elétrica, com isso ambas estão aptas para consumo