Consumer Attitudes towards Instagram Advertisements in Egypt: The Role of the Perceived Advertising Value and Personalization

This article investigates the factors that affect consumers’ attitudes towards Instagram advertisements in Egypt. Furthermore, it studies the effect of consumers’ attitudes towards these advertisements on the development of their attitudes towards brands. An online questionnaire was used to collect data from 412 Instagram users in Egypt. The results suggest that the level of consumers’ perception of informativeness, entertainment, credibility and lack of irritation in the Instagram advertisements is strongly related to their attitudes. Moreover, the results confirm the positive effect of consumers’ attitudes towards Instagram advertisements on their attitudes towards the advertised brands. The current study contributes theoretically by presenting the factors that can make consumers hold favorable attitudes towards advertising on their Instagram accounts. This expands the focus of the theory of consumers’ attitudes towards advertisements to social media which has largely replaced traditional advertising media. Additionally, this article contributes practically by providing some guidelines for marketers to follow when advertising on Instagram

Land resource assessment of Northern Belize (NRI Bulletin 43, Volume 2 of 2)

The land resource assessment was undertaken from July 1989 to June 1990 by the Natural Resources Institute (NRI) of the Overseas Development Administration (ODA), assisted by Mr. A. C. S. Wright, and Dr. M. Holder of Central Farm. The main object of the survey was to produce an updated land suitability assessment of Orange Walk, Corozal, Belize and Cayo districts which had not already been surveyed by Jenkin et al. (1976) and King et al. (1989). In addition, this survey would provide a land suitability assessment for the Belize Valley based on the soil mapping of )en kin et al. Thus, together with the land resource assessments of Toledo and Stann Creek districts (King et al., 1986, 1989 respectively), a land suitability assessment for the whole of Belize is now available

Land resource assessment of Northern Belize (NRI Bulletin 43, Volume 1 of 2)

The land resource assessment was undertaken from July 1989 to June 1990 by the Natural Resources Institute (NRI) of the Overseas Development Administration (ODA), assisted by Mr. A. C. S. Wright, and Dr. M. Holder of Central Farm. The main object of the survey was to produce an updated land suitability assessment of Orange Walk, Corozal, Belize and Cayo districts which had not already been surveyed by Jenkin et al. (1976) and King et al. (1989). In addition, this survey would provide a land suitability assessment for the Belize Valley based on the soil mapping of )en kin et al. Thus, together with the land resource assessments of Toledo and Stann Creek districts (King et al., 1986, 1989 respectively), a land suitability assessment for the whole of Belize is now available

Precision Measurement of the Proton and Deuteron Spin Structure Functions g2 and Asymmetries A2

We have measured the spin structure functions g2p and g2d and the virtual photon asymmetries A2p and A2d over the kinematic range 0.02 < x < 0.8 and 0.7 < Q^2 < 20 GeV^2 by scattering 29.1 and 32.3 GeV longitudinally polarized electrons from transversely polarized NH3 and 6LiD targets. Our measured g2 approximately follows the twist-2 Wandzura-Wilczek calculation. The twist-3 reduced matrix elements d2p and d2n are less than two standard deviations from zero. The data are inconsistent with the Burkhardt-Cottingham sum rule if there is no pathological behavior as x->0. The Efremov-Leader-Teryaev integral is consistent with zero within our measured kinematic range. The absolute value of A2 is significantly smaller than the sqrt[R(1+A1)/2] limit.Comment: 12 pages, 4 figures, 2 table

Measurement of the Proton and Deuteron Spin Structure Functions g2 and Asymmetry A2

We have measured the spin structure functions g2p and g2d and the virtual photon asymmetries A2p and A2d over the kinematic range 0.02 < x < 0.8 and 1.0 < Q^2 < 30(GeV/c)^2 by scattering 38.8 GeV longitudinally polarized electrons from transversely polarized NH3 and 6LiD targets.The absolute value of A2 is significantly smaller than the sqrt{R} positivity limit over the measured range, while g2 is consistent with the twist-2 Wandzura-Wilczek calculation. We obtain results for the twist-3 reduced matrix elements d2p, d2d and d2n. The Burkhardt-Cottingham sum rule integral - int(g2(x)dx) is reported for the range 0.02 < x < 0.8.Comment: 12 pages, 4 figures, 1 tabl

Measurements of the Q2Q^2-Dependence of the Proton and Neutron Spin Structure Functions g1p and g1n

The structure functions g1p and g1n have been measured over the range 0.014 < x < 0.9 and 1 < Q2 < 40 GeV2 using deep-inelastic scattering of 48 GeV longitudinally polarized electrons from polarized protons and deuterons. We find that the Q2 dependence of g1p (g1n) at fixed x is very similar to that of the spin-averaged structure function F1p (F1n). From a NLO QCD fit to all available data we find $\Gamma_1^p - \Gamma_1^n =0.176 \pm 0.003 \pm 0.007$ at Q2=5 GeV2, in agreement with the Bjorken sum rule prediction of 0.182 \pm 0.005.Comment: 17 pages, 3 figures. Submitted to Physics Letters

Scaling properties of the magnetic-field-induced specific heat of superconducting UBe

We report on measurements of the low-temperature specific heat Cp(T, B) of the unconventional superconductor UBe13 in magnetic fields up to 7 T. At B≈2 T, a substantial change in the magnetic-field dependence of the temperature derivative of the magnetic-field induced contribution to the electronic specific heat CH(T, B), resulting from the flow of supercurrents around the vortices, is observed, suggesting a crossover between two different regions in the superconducting phase diagram of UBe13. For fields B &gt;2 T, CH(T, B) exhibits a scaling behavior with respect to TB-1/2, which provides substantial evidence for the existence of point nodes in the quasiparticle excitation spectrum of the superconductor

Flight Mechanics of the Wright Aircraft 1903-1912

Perhaps the most curious aspect of the Wright Brothers' program to invent and commercialize the airplane is their decision in 1900 to use their novel canard configuration, and to persist with that geometry until 1910 despite the known deficiency that the aircraft were unstable in pitch. The reasons for their initial choice are well-known. Several studies in the part twenty years have proven beyond doubt that the Wrights did not intentionally make their canards unstable. The pitch instability of their machine was an unwitting byproduct of their design chosen partly out of fear of the conventional design and partly (they reasoned) for more positive control. With their great emphasis on control, the Wrights were able to develop a successful aircraft, albeit difficult to fly additionally because the 1903 aircraft also possessed a fast spiral instability. A canard design is not necessarily unstable, but owing chiefly to their airfoil, and an unfortunate fore-and-aft mass distribution, the Wright canards were all unstable. Though easier to fly, their 1909 aircraft was more unstable than the famous 1903 FZper and the Brothers did not have a stable design until they finally adopted a conventional aft horizontal tail in 1910. Successful control of the canard aircraft depended heavily on large damping-in-pitch. The purpose of this paper is to apply modern analysis of flight mechanics to trace the detailed flying characteristics of their powered aircraft from 1903 to 1910 when they finally gave up the canard. Its a story in which technology, stubborness and commercialization are intimately mingled; we are concerned here only with the technology. © by 2003

Economical and technological study of surface grinding versus face milling in hardened AISI D3 steel machining operations

[EN] This work deals with the technological and economic considerations required to select face milling vs. surface grinding operations in the manufacture of hardened steel flat surfaces for dies and moulds. In terms of technological considerations, factors such as component geometry, material and surface quality (dimensional tolerance and surface finish) are taken into account. The economic considerations include the cost of machine depreciation, labour and consumables (cutting tools in face milling vs. grinding wheels and dressing tool in surface grinding). A case study is presented based on the prismatic components in ceramic tile moulds and their associated manufacturing operations. Surface grinding and face milling experimentation was conducted on cold work steel AISI D3 (with hardness of 60 HRC) with aluminium oxide grinding wheels and coated tungsten carbide cutting tool, respectively. Technological attributes and economics of face milling are compared with surface grinding of this type of mould components. The main conclusion is that face milling with chamfered edge preparation in coated tungsten carbide tools is a competitive process, compared with surface grinding, in terms of product quality and economics.The research team would like to acknowledge the main support of the Caja Castello-Bancaixa Foundation and Universitat Jaume I, which support the project: "Integration of Planning, Execution and Control of High Speed Machining Operations in Collaborative Engineering Environments: Application in Moulds for Tile Industry", the ceramic tile mould company MACER S.L., and would like to extend their gratitude to Roberto Menendez, student of industrial engineering. Particular thanks go to the Programme Alssan: European Union Programme of High Level Scholarships for Latin America (scholarship no. E04D030982MX). Additional support was provided by Tecnologico de Monterrey through the research group in Mechatronics and Intelligent Machines (http://cidyt.mty.itesm/cimec).Vila Pastor, C.; Siller, H.; Rodríguez, C.; Bruscas Bellido, G.; Serrano, J. (2012). Economical and technological study of surface grinding versus face milling in hardened AISI D3 steel machining operations. International Journal of Production Economics. 138(2):273-283. doi:10.1016/j.ijpe.2012.03.028S273283138

Precambrian non-marine stromatolites in alluvial fan deposits, the Copper Harbor Conglomerate, upper Michigan

Laminated cryptalgal carbonates occur in the Precambrian Copper Harbor Conglomerate of northern Michigan, which was deposited in the Keweenawan Trough, an aborted proto-oceanic rift. This unit is composed of three major facies deposited by braided streams on a large alluvial-fan complex. Coarse clastics were deposited in braided channels, predominantly as longitudinal bars, whereas cross-bedded sandstones were deposited by migrating dunes or linguoid bars. Fine-grained overbank deposits accumulated in abandoned channels. Gypsum moulds and carbonate-filled cracks suggest an arid climate during deposition. Stromatolites interstratified with these clastic facies occur as laterally linked drapes over cobbles, as laterally linked contorted beds in mudstone, as oncolites, and as poorly developed mats in coarse sandstones. Stromatolites also are interbedded with oolitic beds and intraclastic conglomerates. Stromatolitic microstructure consists of alternating detrital and carbonate laminae, and open-space structures. Radial-fibrous calcite fans are superimposed on the laminae. The laminae are interpreted as algal in origin, whereas the origin of the radial fibrous calcite is problematic. The stromatolites are inferred to have grown in lakes which occupied abandoned channels on the fan surface. Standing water on a permeable alluvial fan in an arid climate requires a high water table maintained by high precipitation, or local elevation of the water table, possibly due to the close proximity of a lake. Occurrence of stromatolites in the upper part of the Copper Harbor Conglomerate near the base of the lacustrine Nonesuch Shale suggests that these depositional sites may have been near the Nonesuch Lake.Peer Reviewedhttp://deepblue.lib.umich.edu/bitstream/2027.42/72022/1/j.1365-3091.1983.tb00713.x.pd