Construcción de una marca musical y estrategias de marketing digital: estudio de canales de distribución musical

La presente investigación tiene como finalidad presentar las estrategias para la construcción de una marca. Para entender el por qué surgen estas estrategias se ha determinado la influencia del proceso de digitalización y cómo ha impactado a diferentes sectores. Además, se presentan conceptos de marca, construcción de marca y marca musical. A partir de estos conceptos se busca identificar las estrategias de marketing digital que colaboran en la construcción de una marca musical, se revisan las estrategias de marketing para construir marca y como se han expandido hacia el mundo digital. Asimismo, se muestran las ventajas que surgen del uso de estrategias de marketing digital en la construcción de una marca musical. Por otro lado, se presenta la evolución de la industria musical en la era digital a nivel local y mundial, debido a que la industria musical peruana se desarrolló con retraso en comparación a la industria mundial. Igualmente, presentamos la marca musical y cómo se ha desarrollado y adaptado a países con una cultura musical y economías diferentes dentro y fuera de América Latina, haciendo énfasis en el contexto peruano

TRAINING OF HUMAN CAPITAL IN HEALTH AND SOCIAL REPRESENTATIONS: CASE STUDY IN HOSPITALS OF 2° LEVEL OF THE AREA EAST OF THE STATE OF MEXICO

The focus of this work is to analyze from a medical perspective the multiple aspects that guide the criteria that assumes the training of health professionals. This research is based on the theory of social representations; this theory is referred to an epistemology of the sense common, which allows to interpret the reality-the knowledge every day, product of social interactions. Within this theoretical framework, it worked with the approach process, which focuses on the content of the representation in terms of its meaning and significance. It was a descriptive study, qualitative, cross-not experimental, with interviews semistructured with three axes categorical (training, bonding and regulation). The sample was obtained in a manner not probabilistic, they interviewed 12 subject, six heads of teaching and six medical in training attached to the institutions that agreed to participate in the research. From the crossroads of knowledge, the experiences and opinions of education managers and doctors in training, is develop that the training of the professional of the health still framed in the paradigm positivist (hegemonic biomedical). Of this form is evidence a worldview in the training of the medical and an approach to this reality training, that allows carry to the reflection all those aspects forgotten that dan by made a conformation infinite and dogmatic of medical and thus, placed in the context to the actors main (universities, institutions of health, decision makers of decisions, executing or responsible of the training).The focus of this work is to analyze from a medical perspective the multiple aspects that guide the criteria that assumes the training of health professionals. This research is based on the theory of social representations; this theory is referred to an epistemology of the sense common, which allows to interpret the reality-the knowledge every day, product of social interactions. Within this theoretical framework, it worked with the approach process, which focuses on the content of the representation in terms of its meaning and significance. It was a descriptive study, qualitative, cross-not experimental, with interviews semistructured with three axes categorical (training, bonding and regulation). The sample was obtained in a manner not probabilistic, they interviewed 12 subject, six heads of teaching and six medical in training attached to the institutions that agreed to participate in the research. From the crossroads of knowledge, the experiences and opinions of education managers and doctors in training, is develop that the training of the professional of the health still framed in the paradigm positivist (hegemonic biomedical). Of this form is evidence a worldview in the training of the medical and an approach to this reality training, that allows carry to the reflection all those aspects forgotten that dan by made a conformation infinite and dogmatic of medical and thus, placed in the context to the actors main (universities, institutions of health, decision makers of decisions, executing or responsible of the training).Beca CONACYT estudiante de maestri

Las estrategias de marketing digital para la construcción de una marca musical en las bandas independientes de Lima Metropolitana. Estudio de canales de distribución musical

El mercado musical es uno de los mercados artísticos o de derechos de autor que existen en el mundo. Dentro de los géneros que se desarrollan en este mercado, se encuentra el Indie Rock. Los músicos de Indie Rock están implementando nuevas estrategias con el fin de mantener una interacción constante con sus consumidores; de esta manera, los canales de distribución digital, específicamente, las redes sociales se presentan como una opción, la cual les permite beneficiarse de las herramientas que estas les ofrecen. En consecuencia, la presente investigación tiene como objetivo general exponer cómo las estrategias de marketing digital contribuyen en el proceso de construcción y visualización de una marca musical a través canales de distribución para músicos y bandas independientes de Indie Rock en Lima Metropolitana. A fin de cumplir con esto, la investigación tiene un alcance exploratorio con un enfoque cualitativo, teniendo una estrategia general de diseño tipo estudio de caso. De este modo, se utilizó el método de entrevistas a principales actores del mercado, debido a que se realizó una segmentación aplicada a un sector del mercado musical poco estudiado; para después, a través del análisis de la información clasificada mediante la matriz de consistencia y el análisis netnográfico de la data obtenida, definir la interacción de las principales variables del mercado. La interacción de estas fue graficada mediante el uso de un modelo. Luego se dividieron los aspectos que se querían investigar mediante la herramienta de círculos concéntricos, para así, poder comparar la interacción de las variables en cada uno de los campos de interés. Una vez realizado esto, se comparó la teoría obtenida para sustentar el modelo con la información obtenida con la interacción real de las variables en el mercado Indie Rock. Finalmente, se presentaron conclusiones para cada uno de los objetivos de investigación y recomendaciones dirigidos a músicos independientes de Indie Rock de Lima Metropolitana respecto las estrategias digitales utilizadas en la construcción de marca, y recomendaciones para futuras investigaciones

A rapid, non invasive and simple molecular method for sex determination in pygoscelis penguins

En los pingüinos Adelia (Pygoscelis adeliae) y pingüinos papua (Pygoscelis papua), no existe un dimorfismo sexual conspicuo y a menudo resulta difícil determinar el sexo en base a la morfología externa. La información sobre el sexo es importante en muchos estudios de ecología y conservación. En este artículo se evaluó el uso de un par de cebadores (2550F/2718R) para identificar el sexo en aves sexualmente monomórficas. Para ambas especies de pingüinos la amplificación produjo dos bandas discretas, CHD1Z y CHD1W, que permitieron la identificación sexual. Se trata de un sistema sencillo, rápido y económico para el sexaje molecular de los pingüinos papua y Adelia.In Adélie penguins (Pygoscelis adeliae) and gentoo penguins (Pygoscelis papua), the conspicuous sexual dimorphism often makes it difficult to determine sex on the basis of external morphology. The information about sex is important in many ecology and conservation studies. In this paper we evaluated the use of an established primer pair (2550F/2718R) to identify sex in sexually monomorphic birds. In both penguin species, it resulted in two distinct CHD1Z and CHD1W PCR bands, allowing sex identification. This is a simple, rapid and cheap system for molecular sexing of gentoo and Adélie penguins.Instituto Multidisciplinario de Biología CelularFacultad de Ciencias Naturales y MuseoConsejo Nacional de Investigaciones Científicas y Técnica

Physiological and proteomic response of Escherichia coli O157:H7 to a bioprotective lactic acid bacterium in a meat environment

The enterohemorrhagic Escherichia (E.) coli (EHEC) is a pathogen of great concern for public health and the meat industry all over the world. The high economic losses in meat industry and the high costs of the illness highlight the necessity of additional efforts to control this pathogen. Previous studies have demonstrated the inhibitory activity of Enterococcus mundtii CRL35 towards EHEC, showing a specific proteomic response during the co-culture. In the present work, additional studies of the EHEC-Ent. mundtii interaction were carried out: i) differential protein expression of E. coli O157:H7 NCTC12900 growing in co-culture with Ent. mundtii in a meat environment, ii) the reciprocal influence between these two microorganisms in the adhesion to extracellular matrix (ECM) proteins and iii) the possible induction of the phage W933, coding for Shiga toxin (Stx1), by Ent. mundtii CRL35. Proteomic analysis showed a significant repression of a number of E. coli NCTC12900 proteins in co-culture respect to its single culture, these mostly related to the metabolism and transport of amino acids and nucleotides. On the other hand, statistically significant overexpression of EHEC proteins involved in stress, energy production, amino acid metabolism and transcription was observed at 30 h respect to 6 h when EHEC grew in co-culture. Data are available via ProteomeXchange with identifier PXD014588. Besides, EHEC showed a decreased adhesion capacity to ECM proteins in the presence of the bioprotective strain. Finally, Ent. mundtii CRL35 did not induce the lytic cycle of W933 bacteriophage, thus indicating its potential safe use for eliminating this pathogen. Overall, this study expands the knowledge of EHEC- Ent. mundtii CRL35 interaction in a meat environment, which will certainly contribute to find out effective biological strategies to eliminate this pathogen.Fil: Orihuel, Alejandra. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Centro de Referencia para Lactobacilos; ArgentinaFil: Teran, Lucrecia Cecilia. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Centro de Referencia para Lactobacilos; ArgentinaFil: Renaut, Jenny. Luxembourg Institute of Science and Technology; LuxemburgoFil: Planchon, Sébastien. Luxembourg Institute of Science and Technology; LuxemburgoFil: Valacco, Maria Pia. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Ciudad Universitaria. Instituto de Química Biológica de la Facultad de Ciencias Exactas y Naturales. Universidad de Buenos Aires. Facultad de Ciencias Exactas y Naturales. Instituto de Química Biológica de la Facultad de Ciencias Exactas y Naturales; ArgentinaFil: Masias, Ruth Emilse. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Instituto Superior de Investigaciones Biológicas. Universidad Nacional de Tucumán. Instituto Superior de Investigaciones Biológicas; ArgentinaFil: Minahk, Carlos Javier. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Instituto Superior de Investigaciones Biológicas. Universidad Nacional de Tucumán. Instituto Superior de Investigaciones Biológicas; ArgentinaFil: Vignolo, Graciela Margarita. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Centro de Referencia para Lactobacilos; ArgentinaFil: Moreno, Silvia Margarita. Consejo Nacional de Investigaciones Científicas y Técnicas. Oficina de Coordinación Administrativa Ciudad Universitaria. Instituto de Química Biológica de la Facultad de Ciencias Exactas y Naturales. Universidad de Buenos Aires. Facultad de Ciencias Exactas y Naturales. Instituto de Química Biológica de la Facultad de Ciencias Exactas y Naturales; ArgentinaFil: Almeida, André Martinho de. Universidade de Lisboa; PortugalFil: Saavedra, Maria Lucila. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Centro de Referencia para Lactobacilos; ArgentinaFil: Fadda, Silvina G.. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Centro de Referencia para Lactobacilos; Argentin

Índice de progreso social del distrito de Yonán - Cajamarca

El propósito de la presente investigación es la de obtener el cálculo del índice de progreso social del distrito de Yonán de la provincia de Contumazá ubicada en el departamento de Cajamarca, mediante la metodología elaborada por el Social Progress Imperative, la cual se basa en la integración de tres dimensiones: necesidades humanas básicas, fundamentos de bienestar y oportunidades. La presente investigación es del tipo cuantitativa no experimental, en la cual la recolección de los datos primarios se obtuvo mediante encuestas realizadas a una muestra de la población del distrito de Yonán, el cuestionario empleado fue proporcionado por CENTRUM PUCP el cual es una adaptación del cuestionario del Social Progress Imperative a la realidad nacional. El resultado del IPS del distrito de Yonán resultó 51.2, el cual se encuentra en un nivel bajo según la escala de niveles proporcionado en el estudio del Índice de Progreso Social Regional elaborado por CENTRUM PUCP en el 2019. Sin embargo, este resultado es superior al del departamento de Cajamarca el cual tiene un IPS de 49. En relación a las tres dimensiones las puntuaciones fueron: necesidades humanas básicas con 61.32 en un nivel medio bajo, fundamentos de bienestar con 39.80 en un nivel muy bajo, y oportunidades con 52.36 con un nivel bajo. El distrito de Yonán fue dividido en tres zonas, de las cuales la zona 2, que corresponden a la capital del distrito fue la que presentó mejores resultados en las tres dimensiones analizadas. Los resultados de esta investigación nos muestran las carencias existentes en las diferentes dimensiones mostradas que sirven como fuente de información o punto de partida para dirigir los esfuerzos y políticas municipales en atender las brechas identificadas para lograr el desarrollo y una mejor calidad de vida de los habitantes del distrito de Yonán.The purpose of this research is to obtain the calculation of the social progress index of the Yonán district of the province of Contumazá located in the department of Cajamarca, through the methodology developed by the Social Progress Imperative, which is based on integration of three dimensions: Basic human needs, foundations of well-being, and opportunities. This research is of the non-experimental quantitative type, in which the collection of primary data was obtained through surveys carried out on a sample of the population of the Yonán district, the questionnaire used was provided by CENTRUM PUCP which is an adaptation of the questionnaire from the Social Progress Imperative to the national reality. The result of the IPS of the Yonán district was 51.2, which is at a low level according to the scale of levels provided in the study of the Regional Social Progress Index prepared by CENTRUM PUCP in 2019. However, this result is higher than from the department of Cajamarca, which has an IPS of 49. In relation to the three dimensions, the scores were: basic human needs with 61.32 at a medium-low level, well-being fundamentals with 39.80 at a very low level, and opportunities with 52.36 with a low level. The Yonán district was divided into three zones, of which zone 2, corresponding to the district capital, was the one that presented the best results in the three dimensions analyzed. The results of this research show us the existing deficiencies in the different dimensions shown that serve as a source of information or a starting point to direct municipal efforts and policies to address the identified gaps to achieve development and a better quality of life of the inhabitants Yonán district

From Neighborhoods To Wellbeing And Conservation: Enhancing The Use Of Greenspace Through Walkability

In drylands, it is essential to maximize the coupling of social and ecological systems in order to achieve sustainability, particularly in human dominated landscapes such as cities. The enhanced use of greenspace in cities in drylands provides unique opportunities to maximize the coupling of social and ecological systems. It maintains the functioning of ecological systems while involving civil society in the conservation of biodiversity and improving human wellbeing in urban settings. The provision and access to greenspace in cities is determined by neighborhood design. The access for the human use of greenspace can be enhanced through walkability, or the characteristics of the built environment that influence physical activity. Walkable neighborhoods that provide access to greenspace can be catalysts for activity and health and have the potential to increase the level of conservation support in urban residents. The purpose of this research is to look for wellbeing and conservation synergies between walkable neighborhoods and the enhanced use of greenspace. To accomplish this research, first we assess walkability in the built environment through an interdisciplinary literature review that integrates the findings on walkability from several research domains. We create a conceptual framework that organizes the neighborhood design elements that influence physical activity into nine walkability categories: connectivity, land-use, density, traffic safety, surveillance, parking, experience, greenspace, and community. We call this the Walkability Framework. This analysis allows us to identify gaps and strengths of walkability in the Leadership for Energy and Environmental Design for Neighborhood Development (LEED-ND) certification system. After a quantitative and qualitative analysis, we propose an enhanced version for walkability that we call LEED-NDW+ (walkability plus). The next step is to test if the Walkability Framework can be used as a model to measure the interactions between the built environment and physical activity. We accomplish this through the use of a questionnaire (N=486) that captures the perceptions, attitudes and behaviors of residents in Tucson, Arizona. Significant correlations between all the walkability categories and physical activity support the use of the framework as a model. We call this the Walkability Model. The final stage of this research uses the Walkability Model to evaluate walkability in four neighborhood design types in Tucson that include traditional development, suburban development, enclosed community, and cluster housing. We then look for wellbeing and conservation synergies between walkable neighborhoods and the enhanced use of greenspace. Results from this study suggest that neighborhoods with a high level of walkability have the potential to enhance the use of greenspace, which in turn provide important wellbeing and conservation synergies that can contribute to healthier communities and increase the support for conservation of biodiversity within and beyond cities. The enhanced use of greenspace maximizes the coupling of social and ecological systems in cities in drylands, which increases resilience in the face of climate change

Emotion elicitation and subjective feeling’s evaluation in virtual reality

Virtual reality (VR) technology is a highly promising tool for research in psychology and affective sciences. This research aimed to explore to what extent full VR elements (3 dimensions and movement) can be compared with elements related to more traditional methods (e.g., photos or videos in 2 dimensions, static or dynamic), in their impact on emotion elicitation. Sixty participants observed twenty-four stimuli (a koala, a frog and a spider) presented in 2 or 3 dimensions and in a static or a dynamic format, twice. Physiological measurements were recorded during the experiment and, participants evaluated their subjective feeling using three tools (twenty participants used an intensity slider; twenty participants used the Geneva emotion wheel and twenty participants used a self-report manikin registering bodily location of feelings). No interactions between animal, dimension and format were found influencing subjective feeling or physiological responses. Some evidence of an effect of format was found through two of the tools used to evaluate subjective feeling (intensity slider and manikin), with dynamic images that tended to induce more intense feelings than static images

Genomic and proteomic characterization of two strains of Shigella flexneri 2 isolated from infants’ stool samples in Argentina

Background: Shigella specie is a globally important intestinal pathogen disseminated all over the world. In this study we analyzed the genome and the proteomic component of two Shigella flexneri 2a clinical isolates, collected from pediatric patients with gastroenteritis of the Northwest region of Argentina (NWA) in two periods of time, with four years of difference. Our goal was to determine putative changes at molecular levels occurred during these four years, that could explain the presence of this Shigella`s serovar as the prevalent pathogen in the population under study. Results: As previously reported, our findings support the idea of Shigella has a conserved “core” genome, since comparative studies of CI133 and CI172 genomes performed against 80 genomes obtained from the NCBI database, showed that there is a large number of genes shared among all of them. However, we observed that CI133 and CI172 harbors a small number of strain-specific genes, several of them present in mobile genetic elements, supporting the hypothesis that these isolates were established in the population by horizontal acquisition of genes. These differences were also observed at proteomic level, where it was possible to detect the presence of certain secreted proteins in a culture medium that simulates the host environment. Conclusion: Great similarities were observed between the CI133 and CI172 strains, confirming the high percentage of genes constituting the “core” genome of S. flexneri 2. However, numerous strain specific genes were also determined. The presence of the here identified molecular elements into other strain of our culture collation, is currently used to develop characteristic markers of local pathogens. In addition, the most outstanding result of this study was the first description of a S. flexneri 2 producing Colicin E, as one of the characteristics that allows S. flexneri 2 to persist in the microbial community. These findings could also contribute to clarify the mechanism and the evolution strategy used by this pathogen to specifically colonize, survive, and cause infection within the NWA population.Fil: Torrez Lamberti, Monica Florencia. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Instituto Superior de Investigaciones Biológicas. Universidad Nacional de Tucumán. Instituto Superior de Investigaciones Biológicas; ArgentinaFil: Teran, Lucrecia Cecilia. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Centro de Referencia para Lactobacilos; ArgentinaFil: Lopez, Fabian Enrique. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Instituto Superior de Investigaciones Biológicas. Universidad Nacional de Tucumán. Instituto Superior de Investigaciones Biológicas; Argentina. Universidad Nacional de Chilecito; ArgentinaFil: Pescaretti, María de Las Mercedes. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Instituto Superior de Investigaciones Biológicas. Universidad Nacional de Tucumán. Instituto Superior de Investigaciones Biológicas; ArgentinaFil: Delgado, Monica Alejandra. Consejo Nacional de Investigaciones Científicas y Técnicas. Centro Científico Tecnológico Conicet - Tucumán. Instituto Superior de Investigaciones Biológicas. Universidad Nacional de Tucumán. Instituto Superior de Investigaciones Biológicas; Argentin

Relationship of Alcohol Consumption With Overweight and Obesity in Adults in an Andean Province and six Amazonian Provinces in Ecuador

El aporte calórico de la ingesta de alcohol en consumidores está infravalorado, por lo que su relación con el sobrepeso y obesidad es poco conocida. El objetivo del estudio fue determinar la relación entre el consumo de alcohol con el sobrepeso y la obesidad en adultos de una provincia andina y seis provincias amazónicas del Ecuador en el año 2021. Mediante una encuesta virtual difundida por redes sociales que incluyó: datos socioeconómicos; datos antropométricos y de salud; actividad física; consumo de alcohol y tabaco e ingesta dietética. Se obtuvieron un total de 309 encuestas válidas para realizar el análisis estadístico. Se utilizó el programa R versión 4.0.1 y se utilizó la prueba Chi cuadrado. Se encontró que el consumo de alcohol se relaciona con el sobrepeso y obesidad, además que este consumo es mayor en adultos de provincias amazónicas que en la provincia andina. Como conclusión, el consumo excesivo de bebidas alcohólicas tales como: vino, cerveza y destilados se relaciona con el sobrepeso y la obesidad, determinado con Índice de Masa Corporal (IMC). Por lo tanto, su consumo es un aspecto importante a considerar para evaluar el estado nutricional de población adulta.The caloric intake of alcohol intake in consumers is underestimated, so its relationship with overweight and obesity is poorly understood. The objective of the study was to determine the relationship between alcohol consumption and overweight and obesity in adults in an Andean province and six amazonian provinces of Ecuador in 2021. Through a virtual survey disseminated through social networks that included: socioeconomic data; anthropometric and health data; physical activity; alcohol and tobacco consumption and dietary intake. A total of 309 surveys were obtained for statistical analysis. The R program version 4.0.1 was used and the Chi square test was used. It was found that alcohol consumption is related to overweight and obesity, in addition to this consumption is higher in adults of amazonian provinces than in the andean province. In conclusion, excessive consumption of alcoholic beverages such as: wine, beer and spirits are related to overweight and obesity, determined with Body Mass Index (BMI). Therefore, the consumption is an important aspect to consider to evaluate the nutritional status of the adult population