Too Nice to be Dominant: How Brand Warmth Impacts Perceptions of Market Dominance

Consumers are unaware of brands’ market dominance. This is important given that even misperception as a market leader has been shown to lead to positive evaluations from consumers. We hypothesize that when consumers are lacking direct knowledge about a brand’s market dominance, brand image is used as a cue for inference making: specifically, a brand with a warm, kind, and generous image will be in conflict with perceptions of market dominance, which are perceived as an embodiment of power. Thus high warmth brands will be perceived as less market dominant than low warmth brands. In study 1, we use real brands in two product categories in which participants had little knowledge about brands’ market dominance, cough syrup and fabric softener. We found that consistent with our hypothesis, the brands which had an image built around being kind, caring and generous and thus seen as high warmth were estimated to have a lower market share than a low warmth brand. Study 2 replicates the findings of Study 1 except that we presented participants with descriptions of fictitious brands that varied on warmth and were in two new product categories (pens and adhesive bandages). Using the same cough syrup brands as in Study 1, Study 3 builds on the findings of Studies 1 and 2 by demonstrating the effect of brand image warmth on perceptions of market dominance is driven by reduced perceptions of competitiveness in the market. High warmth brands were perceived as being less competitive in their product category which led to lower perceptions of market dominance. In Study 4, we investigate category knowledge as a boundary condition for this effect by using a product category, soup, for which our participant group, college students, have a high variance of knowledge. We hypothesize and find that category knowledge is a predictor of market dominance for a highly dominant, high warmth brand but not for a low warmth brand. Our final study demonstrates the potential impact of this effect on preference for brands by demonstrating consistent with prior literature demonstrating that more dominant brands are preferred in self-relevant conditions, the high warmth and thus perceived to be less dominant brands were less preferred when the choice situation was highly self-relevant

Electron correlation in C_(4N+2) carbon rings: aromatic vs. dimerized structures

The electronic structure of C_(4N+2) carbon rings exhibits competing many-body effects of Huckel aromaticity, second-order Jahn-Teller and Peierls instability at large sizes. This leads to possible ground state structures with aromatic, bond angle or bond length alternated geometry. Highly accurate quantum Monte Carlo results indicate the existence of a crossover between C_10 and C_14 from bond angle to bond length alternation. The aromatic isomer is always a transition state. The driving mechanism is the second-order Jahn-Teller effect which keeps the gap open at all sizes.Comment: Submitted for publication: 4 pages, 3 figures. Corrected figure

Mitochondrial Retrograde Signaling: Triggers, Pathways, and Outcomes

Mitochondria are essential organelles for eukaryotic homeostasis. Although these organelles possess their own DNA, the vast majority (>99%) of mitochondrial proteins are encoded in the nucleus. This situation makes systems that allow the communication between mitochondria and the nucleus a requirement not only to coordinate mitochondrial protein synthesis during biogenesis but also to communicate eventual mitochondrial malfunctions, triggering compensatory responses in the nucleus. Mitochondria-to-nucleus retrograde signaling has been described in various organisms, albeit with differences in effector pathways, molecules, and outcomes, as discussed in this review

Unconventional Metallic Magnetism in LaCrSb{3}

Neutron-diffraction measurements in LaCrSb{3} show a coexistence of ferromagnetic and antiferromagnetic sublattices below Tc=126 K, with ordered moments of 1.65(4) and 0.49(4) Bohr magnetons per formula unit, respectively (T=10 K), and a spin reorientation transition at ~95 K. No clear peak or step was observed in the specific heat at Tc. Coexisting localized and itinerant spins are suggested.Comment: PRL, in pres

Cultural determinants of status: Implications for workplace evaluations and behaviors

Status is a valued workplace resource that facilitates career success, yet little is known regarding whether and how cultural orientation affects status attainment. We integrate status characteristics theory with the literature on individualism and collectivism and propose a cultural patterning in the determinants of status. Four studies (N = 379) demonstrate that cultural orientation influences the tendency to view high status individuals as competent versus warm (Study 1), uncover cultural differences in both individuals’ tendency to engage in competence and warmth behaviors to attain workplace status (Study 2) and evaluators’ tendency to ascribe status to individuals who demonstrate competence versus warmth (Study 3), and verify that cultural differences in the effects of competence and warmth on status perceptions, and in turn performance evaluations, generalize to real world interdependent groups (Study 4). Our findings advance theory on the cultural contingencies of status attainment and have implications for managing diversity at work

The non-indigenous Paranthura japonica Richardson, 1909 in the Mediterranean Sea: travelling with shellfish?

An anthurid isopod new to the Mediterranean Sea has recently been observed in samples from three localities of the Italian coast: the Lagoon of Venice (North Adriatic Sea), La Spezia (Ligurian Sea) and Olbia (Sardinia, Tyrrhenian Sea). The specimens collected showed strong affinity to a species originally described from the NW Pacific Ocean: Paranthura japonica Richardson, 1909. The comparison with specimens collected from the Bay of Arcachon (Atlantic coast of France), where P. japonica had been recently reported as non-indigenous, confirmed the identity of the species. This paper reports the most relevant morphological details of the Italian specimens, data on the current distribution of the species and a discussion on the pathways responsible for its introduction. The available data suggest that the presence of this Pacific isopod in several regions of coastal Europe might be due to a series of aquaculture-mediated introduction events that occurred during the last decades of the 1900s. Since then, established populations of P. japonica, probably misidentified, remained unnoticed for a long time

Phase Inhomogeneity of the Itinerant Ferromagnet MnSi at High Pressures

The pressure induced quantum phase transition of the weakly itinerant ferromagnet MnSi is studied using zero-field $^{29}Si$ NMR spectroscopy and relaxation. Below $P^*\approx 1.2GPa$, the intensity of the signal and the nuclear spin-lattice relaxation is independent of pressure, even though the amplitude of the magnetization drops by 20% from the ambient pressure amplitude. For $P>P^*$, the decreasing intensity within the experimentally detectable bandwidth signals the onset of an inhomogeneous phase that persists to the highest pressure measured, $P\ge 1.75GPa$, which is well beyond the known critical pressure $P_c=1.46GPa$. Implications for the non-Fermi Liquid behavior observed for $P>P_c$ are discussed.Comment: 4 pages, 4 figure

K-edge X-ray absorption spectra in transition metal oxides beyond the single particle approximation: shake-up many body effects

The near edge structure (XANES) in K-edge X-ray absorption spectroscopy (XAS) is a widely used tool for studying electronic and local structure in materials. The precise interpretation of these spectra with the help of calculations is hence of prime importance, especially for the study of correlated materials which have a complicated electronic structure per se. The single particle approach, for example, has generally limited itself to the dominant dipolar cross-section. It has long been known however that effects beyond this approach should be taken into account, both due to the inadequacy of such calculations when compared to experiment and the presence of shake-up many-body satellites in core-level photoemission spectra of correlated materials. This effect should manifest itself in XANES spectra and the question is firstly how to account for it theoretically and secondly how to verify it experimentally. By using state-of-the-art first principles electronic structure calculations and 1s photoemission measurements we demonstrate that shake-up many-body effects are present in K-edge XAS dipolar spectra of NiO, CoO and CuO at all energy scales. We show that shake-up effects can be included in K-edge XAS spectra in a simple way by convoluting the single-particle first-principles calculations including core-hole effects with the 1s photoemission spectra. We thus describe all features appearing in the XAS dipolar cross-section of NiO and CoO and obtain a dramatic improvement with respect to the single-particle calculation in CuO. These materials being prototype correlated magnetic oxides, our work points to the presence of shake-up effects in K-edge XANES of most correlated transition metal compounds and shows how to account for them, paving the way to a precise understanding of their electronic structure.Comment: 6 pages, 4 picture

Decay Constants of Heavy-Light Mesons

The decay constants of the heavy-light pseudoscalar mesons are studied in a high statistics run using the Wilson action at $\beta=6.0$ and $\beta=6.2$, and the clover action at $\beta=6.0$. The systematics of $O(a)$ discretisation errors are discussed. Our best estimates of the decay constants are: $f_D$ = 218(9) MeV, $f_D/f_{Ds}$ = 1.11(1) and we obtain preliminary values for $f_B$.Comment: at the Dallas Lattice Conference, October 1993. 3 pages in a single postscript file, uuencoded form. Rome Preprint 93/98