Positively Useless: Irrelevant Negative Information Enhances Positive Impressions

In a series of studies we demonstrate that irrelevant information (unhelpful user reviews) can enhance product evaluations and satisfaction-if framed negatively. When unhelpful negative reviews appear alongside positive ones, consumers infer that there is nothing negative to say about the product, which boosts the impact of the positive reviews

Positively Useless: Irrelevant Negative Information Enhances Positive Impressions

In a series of studies we show that irrelevant information, such as unhelpful user reviews, can enhance product appeal -if framed negatively. When unhelpful reviews appear alongside positive ones, consumers conclude that there is nothing negative to say about the product, which boosts the impact of the positive reviews

Presented by the Israeli Team: Eran Vigoda-Gadot Aviv Shoham

This document is a working paper produced by the PUBLIN research project. PUBLIN is part of the Programme for research, "Improving the human research potential and the socio-economic knowledge technological development and demonstration o

Roundtable - Everyone everywhere all at once:integrating novel approaches to social influence(rs)

This roundtable is a forum to discuss the multifaceted phenomenon of online social influence(rs), which has implications for influencer marketing effectiveness and consumer decision-making and well-being. It aims to bridge currently disparate knowledge on influencers and their followers and to develop a comprehensive agenda for future research