Українська народна вишивка як засіб ідентифікації та комунікативного взаємодій українського народу в сучасних умовах

The purpose of the work is to reveal the issue of the influence of Ukrainian embroidery as an artistic phenomenon of the Ukrainian clothes on the formation of the consciousness of the Ukrainian people, on its communicative interaction, consolidation and unification in the current conditions of development of the Ukrainian state. The research methodology is associated with the use of theoretical analysis and synthesis methods. Scientific novelty. The article deals with the issues of the influence of Ukrainian embroidery on the self-identification of the Ukrainian people, its interaction, aimed at unification; ways of forming a national identity on the basis of Ukrainian ritual are analyzed; the distinctive features of Ukrainian clothes, symbolic images, embroidered ornaments and their manifestation in the mentality and national identity of the Ukrainian people are characterized. Conclusions. Ukrainian clothing is a work of art, where embroidery is an inalienable attribute and a symbol of Ukrainian folk culture, and a regulator of ethno-cultural information. The Ukrainian shirt is the main functional and symbolic element of the women's dress and attests to the degree of development and the specifics of the communicative behavior of Ukrainians, its use for social status, membership of a particular social stratum, its close connection with ethnic stereotypes, and moral norms of conduct.Цель работы. Раскрыть вопросы влияния украинской вышивки как художественного явления украинской одежды на формирование самосознания украинского народа, его коммуникативное взаимодействие, консолидацию и объединение в современных условиях развития Украинского государства. Методология исследования связывается с использованием методов теоретического анализа и синтеза. Научная новизна. В статье рассмотрены вопросы влияния украинской вышивки на самоидентификацию украинского народа, его взаимодействие, направленные на объединение; проанализированы пути формирования национальной идентичности на основе украинских традиций; раскрыты различия, характерные региональные особенности одежды украинского народа, символические изображения, орнаменты вышивки и их проявление в ментальности и национальной идентичности украинского народа. Выводы. Украинский наряд это произведение искусства, где вышивка является неотъемлемым атрибутом и символом украинской народной культуры, является регулятором этнокультурной информации. Украинская сорочка основной функциональный и символический элемент одежды женщин и свидетельствуют о степени развития и специфике коммуникативного поведения украинского народу, его использование в социальном статусе, принадлежности к определенному социальному слою, его тесной связи с этническими стереотипами, нравственными нормами поведения.Мета роботи. Розкрити питання впливу української вишивки як художнього явища українського вбрання на формування самосвідомості українського народу, на його комунікативну взаємодію, консолідацію і об’єднання в сучасних умовах розвитку Української держави. Методологія дослідження пов’язується з використанням методів теоретичного аналізу та синтезу. Наукова новизна. У статті розглянуто питання впливу української вишивки на самоідентифікацію українського народу, його взаємодію, спрямовані на об’єднання; проаналізовано шляхи формування національної ідентичності на основі української обрядовості; розкрито відмінності, характерні регіональні особливості одягу українців, символічних зображень, орнаментів вишивок і їх вияв у ментальності та національній ідентичності українського народу. Висновки. Українське вбрання – це витвір мистецтва, де вишивка є невід’ємним атрибутом і символом української народної культури, є регулятором етнокультурної інформації. Українська сорочка ‑ основний функціональний і символічний елемент вбрання жіноцтва і засвідчують ступінь розвитку і специфіку комунікативної поведінки українців, його використання при соціальному статусі, приналежність до певної соціальної верстви, його тісний зв'язок з етнічними стереотипами, моральними нормами поведінки

Socio-economic vector of brand development in consumer society

Стаття присвячена питанням розвитку брендів у сучасному суспільстві на базі соціально-економічних аспектів. Досліджено напрями змін і пріоритетів у процесах споживання, зважаючи на посилення ролі глобалізації та інформатизації суспільства. Визначено і проаналізовано ключову роль брендів за умов впливу чинників і тенденцій як маркетингового, так і соціально-економічного середовища. Сформовано основні орієнтири розвитку брендів у суспільстві споживання в епоху домінування цінностей.The paper is devoted to the questions of brand development in modern society in the light of social and economic areas. The trends and the priorities of consumer processes in accordance with globalization and information power in a society have been researched. The key role of brands in terms under the influence of factors and tendencies in the marketing environment has been determined and reviewed as well as in the socio-economic environment. The guidelines of brand development in the consumer society in view of value prevalence period have been generated

Semiosis of textual categories of time and space in short fiction by Breece D’J Pancake

The article explores the semiosis of textual categories of time and space in short fiction by Breece D’J Pancake. The methodology of the research is based on the works by M. Bakhtin, Yu. Lotman, G. Genett, P. Ricoeur and U. Eco. It has been proved that the stories by Pancake replicate several Biblical plots: the creation of the world and the origional sin (“Trilobites”), a prodigal son (“Time and Again”), the whore of Babylon / Mary Magdalene (“A Room Forever”) and the apocalyptical mark of the beast (“The Mark”). The time is static and is marked by seasonality. The space is segregated into macro-outer world and the inner space of the towns, engulfing people’s destinies and predetermining their down-to-earth existence. The semantic system is represented by the cross-cultural concepts: the light as a sign of hope; a room as an embodiment of a shelter; the hollowness of the night, growing into the hollowness of life; a rabbit embryo, symbolizing the mark of the beast; a snake, serving as a symbol of seduction; a train or a bus as the means of escapism. Three rounds of coffee in “Trilobite” replicate three circles of Hell in “The Divine Comedy” by Dante

The role of traditional and new international relations actors in addressing climate change

Addressing global climate change brings up a number of priority issues. The fundamental issue is the definition of the participants in this process and the scope of their competencies and areas of responsibility. Practice shows that modern global challenges, which include global climate change, cannot be solved individually and in a straightforward manner without the involvement of all stakeholders and the general public. The article discusses actions aimed at adapting and mitigating the consequences of global climate challenges carried out by states and their alliances (as traditional international actors) and corporations and media (as new international actors). It is shown that today state political decisions on the adaptation to and mitigation of the consequences of global climate change are associated, in particular, with the transition to a low-carbon economy. At the same time, specific and effective climate policies are also being implemented by international corporations. Global media implement their own climate initiatives from one side and shape international public opinion regarding the climate challenge from the other side. The author concludes that, despite the active presence of the theme of global climate change in international and national political discourse, as well as in media and in the social and economic projects of corporations, the general attempts to resolve the issue can’t be considered as a well coordinated, and the results are not efficient enough

Форми контролю мовленнєвої компетентності іноземних студентів на заняттях з іноземної мови (української)

The main task of teaching foreign language (Ukrainian) is to teach students-foreigners to use foreign language as a communication medium in all kinds of speech activities and in different situations of real life. One of the aspects of the educational refors is the implementation of new methods of veraluation the students’ success. Effectiveness and validity of such evaluation can be realized with the help of testing.The usage of testing gives opportunity to make independent evaluation, realise the principle of individual teaching, to get the information to teacher and students about the level of mastering topic.Tests on subjects “Foreign language (Ukrainian)” consists of different tasks: tasks of multiple choice, where one must choose variants the right answer among several; or detine the fact of enisting particular elements in the suggested grammar and speech constructions according to marks, combine suggested language elements according to particular signs, make up sentences from the mixed words, fill in the gaps, to write composition on particular topic, make up dialogue doctor – patient, to finish the suggest text (material for finishing is not attached).Such methods of control the level of knownledge among students is actual, especially in time when concept of language education of foreign citizens is the subject of discussion at different departments in Ministry of Education and Ministry of Health Care, and is still in the pricess of changingУ статті розглядаються форми контролю мовленнєвої компетентності іноземних студентів з української мови у закладах вищої освіти України. Автор детально зупиняється на різних формах контролю у процесі формування вмінь і навичок іноземних студентів на заняттях, визначає переваги тієї чи іншої форми контролю. Автор детально зупиняється на тестовому контролі знань студенті

Ukrajinski putopisni mediji: analiza tematskih kategorija

This article analyzes the content of Ukrainian travel media to determine their thematic orientation by utilizing content analysis and statistical methods. To verify the representation of different thematic categories in the travel media a two-stage research design was adopted. First, we conducted a survey, applying a random sampling method regarding the most important themes covered by different travel media. Respondents’ answers were analyzed and grouped into several categories: learning about the country, art, lifestyle, famous historical figures, nature and ecology, tips, tourism infrastructure, tourism development, marketing and trends. Second, a content analysis was conducted by using the method of distributive averages of the mode and median to calculate the share of each thematic category. The dominant travel media thematic categories demonstrated the following rating: 1) learning about the country, 2) tips, 3) lifestyle, 4) art, 5) nature and ecology, 6) famous historical figures, 7) tourism infrastructure, 8) marketing and trends, 9) tourism development.Koristeći analizu sadržaja i statističke metode, ovaj članak analizira ukrajinske putopisne medije kako bi utvrdio njihovo tematsko usmjerenje. Kako bismo utvrdili zastupljenost različitih tematskih kategorija, proveli smo istraživanje na dvije razine. Kao prvo, proveli smo anketu temeljenu na slučajnom uzorku o najvažnijim temama koje pokrivaju različiti mediji koji se bave putovanjima. Odgovore ispitanika analizirali smo i grupirali u nekoliko kategorija: učenje o zemlji, umjetnost, lifestyle, poznate povijesne osobe, priroda i ekologija, savjeti, turistička infrastruktura, turistički razvoj, marketing i trendovi. Kao drugo, proveli smo analizu sadržaja koristeći distributivne prosjeka moda i medijana kako bismo izračunali udio svake tematske kategorije. Dominantne tematske kategorije bile su rangirane na sljedeći način: 1) učenje o zemlji, 2) savjeti, 3) lifestyle, 4) umjetnost, 5) priroda i ekologija, 6) slavne povijesne osobe, 7) turistička infrastruktura, 8) marketing i trendovi, 9) turistički razvoj

The effect of cadmium salts on the development of vessels and atrioventricular valves of rat heart under the conditions of zinc citrate correction

The article presents the results of an experimental study of the effect of cadmium salts on the development of blood vessels and atrioventricular valves of the rat heart during isolated administration and under the condition of correction of zinc citrate. The internal diameters of the vessels, the thickness of the atrioventricular valves, as well as the accumulation of cadmium and zinc in the heart of embryos of the rat of the 20th day of development were studied

Theoretical and methodological principles of integrating CLIL and ESP in educational establishments in Ukraine

The article issues the questions of effective teaching both content and second language by integrating CLIL and ESP within the process of professional competence formation at Ukrainian universities – the challenges, prerequisites and perspectives of teaching content and professionally oriented skills through the English language. The authors provide a comparative analysis of the definitions and characteristics of content and language integrated learning (CLIL) and English for specific purposes (ESP) at the present stage of linguodidactics. The investigation is theoretically granted and issues the question of CLIL and ESP integrated principles application, and reflects the main scientific ideas and stages of implementation, the application of which makes it possible to modernize the system of professional training according to European standards. Regarding the integration of the CLIL and ESP approaches in the process of professional training at non-language specialties, the authors state that process of immersion into professional oriented environment facilitates the increase of learning outcome standards. Theoretical and methodological review of contemporary teaching approaches, its principles, advantages, challenges and effective ways of CLIL and ESP in Europe and Ukraine are analyzed. The usage of the methods of CLIL and ESP approaches are rational at different stages of professional education

Теоретичні підходи до управління інноваційною діяльністю на промислових підприємствах

Забезпечення інноваційного розвитку являється на сьогодні першочерговою задачею української економіки, на яку в першу чергу направлені інноваційно-орієнтовані промислові підприємства

TOPICAL ISSUES OF ECONOMIC CRIME INVESTIGATION: EUROPEAN VECTOR

The aim of the article is to analyse topical issues arising during the investigation of economic crimes in Ukraine and abroad, as well as to develop concrete suggestions to optimize the investigation of such crimes. The subject of the study is the topical issues of the investigation of economic crimes: the European vector. Methodology. The analysis of legal regulations of Ukraine and scientific literature enabled to study the current state of combating organized groups committing economic crimes and to determine the strategic priorities and objectives of counteraction to this socio-negative phenomenon in Ukraine, as well as dialectical method, scientific abstraction, methods of system analysis, were used. The results of the study revealed that the authors proposed the perspective concerning a strategy, ways, and mechanisms for overcoming economic crime in Ukraine through the introduction of advanced European experience. Practical implications. The study and adoption of positive foreign experience in countering organized crime in the economic sectors, individual elements and introducing them into the law enforcement bodies’ practice in Ukraine would enable to improve performance during the investigation of economic crimes. Relevance/originality. A comparative analysis of the investigation of economic crimes in foreign countries enabled to develop the most promising areas to improve domestic legislation in this sphere