The Impact Of Cultural Differences On The Effectiveness Of Advertisements On The Internet: A Comparison Among The United States, China, And Germany

Hall and Hall (1990) classify German culture as a low-context culture, American culture as a medium/low-context culture, and Chinese culture as a high-context culture. A low-context culture is one where the words contain most of the information needed and there is little need to rely on the context of the events/message to help interpreting the meaning of the message/events. In contrast, a high-context culture is one where the context of the message is as important as or even more important than the words. This paper focuses on selected cultural differences among Germany, United States, and China, and the impact of these differences on the various aspects of consumer behavior. Specifically, it is focusing on the impact of cultural context on the effectiveness of the different styles of advertising.

The Astropy Project: Building an inclusive, open-science project and status of the v2.0 core package

The Astropy project supports and fosters the development of open-source and openly-developed Python packages that provide commonly-needed functionality to the astronomical community. A key element of the Astropy project is the core package Astropy, which serves as the foundation for more specialized projects and packages. In this article, we provide an overview of the organization of the Astropy project and summarize key features in the core package as of the recent major release, version 2.0. We then describe the project infrastructure designed to facilitate and support development for a broader ecosystem of inter-operable packages. We conclude with a future outlook of planned new features and directions for the broader Astropy project

Constitutional Law: A Contemporary Approach

The third edition of the casebook, which is suitable either for a one- or two-semester course, strives to make constitutional law easily teachable and readily accessible for students. The authors have selected the cases very carefully and provided extensive excerpts of the opinions so that students get a good sense of the Court\u27s reasoning. Text boxes call the students\u27 attention to important aspects of each opinion, and the book is filled with introductions, points for discussion, hypotheticals, and executive summaries. The authors present a diversity of views on every subject, and, reflecting some of their own disagreements, the authors have written point-counterpoint discussions on many disputed questions