Communication effectiveness in social networks of leading universities

The article presents the results of communication effectiveness analysis in social networks of leading universities with strong economic departments. The study was carried out using the textual information analysis i.e. content, links, posts, comments, tags, etc.; multimedia i.e. photos, videos, audio, etc., and the ontology method, which estimated the social networks parameters like the number of subscribers, average path length, etc.The study showed that the main platform for international higher education institutions is Facebook; Instagram is actively developing, and then comes YouTube. The number of publications does not directly affect the number of subscribers, in contrast to the number of students. The high frequency of posts does not lead to subscribers increase. There is no single strategy for universities social network development. The use of informal communication, which encourages action, significantly increases the audience and its involvement; but is not used by all universities, because it might contradict with the university’s image. It should be noted that good design, the use of professional photos and videos, has its impact on potential audience

Efectividad de la comunicación en redes sociales de universidades líderes

The article presents the results of communication effectiveness analysis in social networks of leading universities with strong economic departments. The study was carried out using the textual information analysis i.e. content, links, posts, comments, tags, etc.; multimedia i.e. photos, videos, audio, etc., and the ontology method, which estimated the social networks parameters like the number of subscribers, average path length, etc. The study showed that the main platform for international higher education institutions is Facebook; Instagram is actively developing, and then comes YouTube. The number of publications does not directly affect the number of subscribers, in contrast to the number of students. The high frequency of posts does not lead to subscribers increase. There is no single strategy for universities social network development. The use of informal communication, which encourages action, significantly increases the audience and its involvement; but is not used by all universities, because it might contradict with the university’s image. It should be noted that good design, the use of professional photos and videos, has its impact on potential audience.El artículo presenta los resultados del análisis de la efectividad de la comunicación en las redes sociales en las principales universidades con departamentos económicos sólidos. El estudio se llevó a cabo utilizando el análisis de información textual, es decir, contenido, enlaces, publicaciones, comentarios, etiquetas, etc .; multimedia, es decir, fotos, videos, audio, etc., y el método ontológico, que estimó los parámetros de las redes sociales como el número de suscriptores, la longitud promedio de la ruta, etc. El estudio mostró que la principal plataforma para las instituciones internacionales de educación superior es Facebook; Instagram se está desarrollando activamente y luego viene YouTube. El número de publicaciones no afecta directamente al número de suscriptores, a diferencia del número de estudiantes. La alta frecuencia de publicaciones no conduce a un aumento de suscriptores. No existe una estrategia única para el desarrollo de redes sociales de las universidades. El uso de la comunicación informal, que fomenta la acción, aumenta significativamente la audiencia y su participación; pero no es utilizado por todas las universidades, porque podría resultar contrario a la imagen de la universidad. Cabe señalar que un buen diseño, el uso de fotos y videos profesionales, tiene su impacto en la audiencia potencial

Studying manual work activity: a framework for analysis and training

This paper presents the methodological framework that we developed for collecting, studying and passing on tacit and explicit know-how embodied in professional gestures of expert workers. This framework is based upon the combination of an adaptation of a range of psychological theories and techniques: Activity Theory, the ‘perceived quality’ approach, subjective evidence-based ethnography, and verbal protocols. The application of the method, primarily based on the perspective of the expert, enables the building of a cognitive model of the professional gesture to be transmitted, by highlighting its key points. It leads to designing multimedia training products called MAP (Multimedia Platform for Apprenticeship) intended to “represent” and convey knowledge involved in the real-time performance of the expert’s gesture. The methodology was developed and applied to manual operators, in actual work and training settings of the biggest power French company. The practical aim of the study was to address an organizational issue of knowledge management, for professional training purposes, in order to bridge the gap of learning by mentoring between retiring experts and novices. The method has been recently industrialised by the company in whic

Family Matters:Rethinking the Psychology of Human Social Motivation

What motives do people prioritize in their social lives? Historically, social psychologists, especially those adopting an evolutionary perspective, have devoted a great deal of research attention to sexual attraction and romantic-partner choice (mate seeking). Research on long-term familial bonds (mate retention and kin care) has been less thoroughly connected to relevant comparative and evolutionary work on other species, and in the case of kin care, these bonds have been less well researched. Examining varied sources of data from 27 societies around the world, we found that people generally view familial motives as primary in importance and mate-seeking motives as relatively low in importance. Compared with other groups, college students, single people, and men place relatively higher emphasis on mate seeking, but even those samples rated kin-care motives as more important. Furthermore, motives linked to long-term familial bonds are positively associated with psychological well-being, but mate-seeking motives are associated with anxiety and depression. We address theoretical and empirical reasons why there has been extensive research on mate seeking and why people prioritize goals related to long-term familial bonds over mating goals. Reallocating relatively greater research effort toward long-term familial relationships would likely yield many interesting new findings relevant to everyday people’s highest social priorities

Fundamental social motives measured across forty-two cultures in two waves

How does psychology vary across human societies? The fundamental social motives framework adopts an evolutionary approach to capture the broad range of human social goals within a taxonomy of ancestrally recurring threats and opportunities. These motives—self-protection, disease avoidance, affiliation, status, mate acquisition, mate retention, and kin care—are high in fitness relevance and everyday salience, yet understudied cross-culturally. Here, we gathered data on these motives in 42 countries (N = 15,915) in two cross-sectional waves, including 19 countries (N = 10,907) for which datawere gathered in both waves. Wave 1 was collected from mid-2016 through late 2019 (32 countries, N = 8,998; 3,302 male, 5,585 female; Mage = 24.43, SD = 7.91). Wave 2 was collected from April through November 2020, during the COVID-19 pandemic (29 countries, N = 6,917; 2,249 male, 4,218 female; Mage = 28.59, SD = 11.31). These data can be used to assess differences and similarities in people’s fundamental social motives both across and within cultures, at different time points, and in relation to other commonly studied cultural indicators and outcomes

Collins and Sivers asymmetries in muonproduction of pions and kaons off transversely polarised protons

Measurements of the Collins and Sivers asymmetries for charged pions and charged and neutral kaons produced in semi-inclusive deep-inelastic scattering of high energy muons off transversely polarised protons are presented. The results were obtained using all the available COMPASS proton data, which were taken in the years 2007 and 2010. The Collins asymmetries exhibit in the valence region a non-zero signal for pions and there are hints of non-zero signal also for kaons. The Sivers asymmetries are found to be positive for positive pions and kaons and compatible with zero otherwise. © 2015

La numérisation du travail. Théories, méthodes et expérimentations

Le travail se numérise. S'appuyant sur l'évolution permanente des technologies de l'information et de la communication (TIC), les organisations contemporaines, privées ou publiques, marchandes ou non marchandes, doivent réorganiser leurs processus de fonctionnement. Cet ouvrage rassemble ainsi les méthodes et les théories, illustrées par des applications réelles, qui aideront le chercheur et le praticien (manager ou consultant) à comprendre, analyser, décrire, construire et accompagner la numérisation du travail. Il s'appuie notamment sur les travaux du Laboratoire de Design Cognitif (LDC) d'EDF R&D, dédié à l'étude du travail de bureau. Dès 2000, le LDC, dirigé par S. Lahlou, a été à l'origine de l'utilisation au sein du groupe EDF de technologies innovantes comme le wifi, le VPN, la visioconférence sous IP, le RFID, les machines virtuelles, la réalité augmentée, divers outils de travail collaboratif en ligne, etc... Numériser le travail présente et analyse plusieurs méthodes et théories totalement nouvelles : la théorie des attracteurs cognitifs, qui explique pourquoi on se laisse capturer par de petites tâches (comme répondre à ses emails) au lieu de se consacrer à des tâches importantes, ou la méthodologie de la qualité perçue, qui permet d'extraire les principaux paramètres d'usage (et d'éviter les fonctions inutiles proposées par les ingénieurs). Il décrit également de manière claire et opérationnelle la théorie de l'activité russe, revue et corrigée à la lumière des dernières avancées en sciences cognitives (cognition située, cognition distribuée, embodied cognition) et de la psychologie sociale. Cette nouvelle version adaptée aux applications en entreprise répond aux attentes des spécialistes. Il présente en détail la méthode de réalité expérimentale pour gérer l'innovation dans le domaine de la numérisation. Celle-ci raccourcit le cycle de développement des innovations et réduit les coûts complets et les coûts cachés en intégrant dès le stade de la conception des spécifications réalistes en matière de déploiement, exploitation, maintenance et mise à jour