The Internet as an alternative distribution and communication channel for SMES producing quality agro-food products

[ES] Este trabajo analiza el uso de Internet como canal de comunicación y distribución entre SEMs en el sector agroalimentario. La investigación se centra en la incorporación de este canal de marketing por empresas de una región española, que comercializa productos bajo el distintivo de calidad, estimulados por la ventaja competitiva que este medio proporciona. Con este objetivo, se investigaron 259 empresas, utilizando 62 variables descriptivas para evaluar sus websites.[EN] This work analyses the use of the Internet as a communication and distribution channel among SMEs in the agro-food sector. The work focuses on the incorporation of this marketing channel by firms from a Spanish region commercializing products under a quality sign, encouraged by the competitive advantage this medium provides. With this objective, 259 firms are investigated, using 62 descriptive items to evaluate their websites.S

Evolution of Men's Image in Fashion Advertising: Breaking Stereotypes and Embracing Diversity.

Abstract: Investigates whether societal and fashion evolution has contributed to a departure from traditional stereotypes. The research methodology comprised three phases: content analysis, surveys, and in-depth interviews with an expert panel, examining how men’s clothing has been communicated in fashion over a span of 50 years, with a focus on three renowned brands: Lacoste, Burberry, and Hugo Boss. The findings reveal a notable shift in fashion advertising targeting men, characterized by increased racial diversity among models and a more diverse depiction of attitudes and poses. However, homosexual or bisexual couples remain largely unrepresented. The study highlights the influence of advertising on shaping the image of the “new man”, evident through the diminishing gender boundaries in clothing and accessories and the persistent struggle to break free from stereo- types. The study underscores the significance of ongoing efforts to promote diversity and inclusivity in fashion advertisin

Why Is the spanish hotel trade lagging so far behind in gender equality? a sustainability question

There are far more women than men who hold higher qualifications in tourism, but nevertheless, inequalities still prevail on executive committees in the tourism industry. Society nowadays is aware that gender inequality in terms of women’s rights and opportunities has always existed. Such problems are reflected in religious doctrines, cultural habits, and outdated ways of thinking in which women are viewed as being first and foremost careers. This attitude is also reflected in the workplace. Methodology: Hakim’s (1992) methodology has been used to classify occupations, and female-dominated, male-dominated and integrated occupations can be used, studying data published by the most important hotel chains in Spain. Objectives: since women joined the labor market, females have been employed in significant numbers in the tourism sector. The objective of this work is to study in depth what number of women are in the boardrooms of large hotel chains in Spain, collecting data from the top five hotel chains, as this important phenomenon must be researched. The most salient results are: a high number of women work in the hotels subsector and gender equality has not yet been achieved at higher echelons, since senior management positions are dominated by males. Hence, the aim of this paper is, having carried out a thorough and extensive evaluation, to empirically determine the state of play for females in this industry today and to put forward further improvements which women, the government, hotels and society should jointly strive to achieve. In the conclusion, the initial hypothesis is confirmed

Direct and indirect influences of objective socioeconomic position on adolescent health: the mediating roles of subjective socioeconomic status and lifestyles

The use of composite indices and subjective measures to evaluate socioeconomic position, taking into account the effect of inequalities on adolescent health-related behaviors, can contribute to understanding the effect of inequalities on health during adolescence. The aim of this study was to examine the direct and indirect contribution of objective and subjective socioeconomic factors in a broad range of health and lifestyles outcomes. The data come from a representative sample of adolescents (N = 15,340; M age = 13.69) of the Health Behavior in School-aged Children study in Spain. Structural equation modeling was used for data analysis. A global index for evaluating objective socioeconomic position predicted both health and healthy lifestyles. Subjective socioeconomic status mediated the relationship between objective socioeconomic position and health but did not have a significant effect on healthy lifestyles when objective indicators were considered. Lastly, fit indices of the multiple-mediator model—including the direct effect of objective socioeconomic position on health and its indirect effects through the subjective perception of wealth and lifestyles—explained 28.7% of global health variance. Interventions aimed at reducing the impact of health inequalities should address, in addition to material deprivation, the psychological and behavioral consequences of feeling poor.Consejería de Economía, Innovación y Ciencia de la Junta de Andalucía P11—SEJ—800

Consumers' first impressions of consumption environments: a cultural perspective

El propósito de este trabajo es analizar las diferencias culturales entre los consumidores finlandeses y españoles en lo que respecta a los aspectos visuales de los entornos de consumo. El texto aborda estas cuestiones mediante la ampliación del análisis de la percepción de los consumidores de las claves del entorno al estudio de la experiencia de los entornos de consumo. El objeto de este artículo es, en primer lugar, analizar los generadores de las primeras impresiones visuales en el consumidor y, en segundo lugar, estudiar el mecanismo de aproximación-evitación al evocar la dimensión de los entornos visuales. Los datos se recogieron mediante entrevistas personales en Finlandia y España. Se mostraron seis fotos de interiores de cafés a 200 encuestados de Finlandia y a otros 200 encuestados de España. A los encuestados se les pidió que eligieran el café al que les gustaría y al que no les gustaría ir y después decir por qué lo habían elegido. En el artículo se explica la forma en que los generadores de las primeras impresiones visuales (rasgos distintivos, estilo, atmósfera, funcionalidad y accesibilidad) se relacionan con los cuatro mecanismos de aproximación-evitación al evocar las dimensiones de los entornos visuales (percibir, pensar, sentir y actuar) Los resultados iniciales indican cómo una misma dimensión evaluativa puede producir tanto conductas de aproximación como de evitación. En el documento se señalan y analizan las diferencias culturales en lo que se refiere a las estimaciones de los consumidores y a la interpretación de los entornos visuale

Influence of irrigation conditions in the germination of plasma treated Nasturtium seeds

Plasma treatments had emerged as a useful technique to improve seed germination. In this work we investigate the influence of different irrigation conditions and plasma treatments on the germination of nasturtium seeds. During plasma treatment, seeds experience a progressive weight loss as a function of treatment time that has been associated to water release, a process that is more pronounced after longer plasma treatment times. Seeds treated for short times (<30 s) are able to germinate more efficiently than untreated specimen under hydric stress (drought conditions), while plasma treatments for longer times (up to 300 s) impaired germination independently on irrigation conditions. Characterization analysis of plasma treated seeds by FTIR-ATR, SEM/EDX and XPS showed that plasma treatment affected the chemical state of pericarp while, simultaneously, induced a considerable increase in the seeds water uptake capacity. The decrease in germination efficiency found after plasma treatment for long times, or for short times under optimum irrigation conditions, has been attributed to that the excess of water accumulated in the pericarp hampers the diffusion up to the embryo of other agents like oxygen which are deemed essential for germination.España FEDER y MINECO MINECO (projects MAT2013-40852-R, MAT2016-79866-R, MINECOCSIC 201560E055)España, RECUPERA 2020 y Junta de Andalucía project P12-2265 M

Relationship between HLB Number and Predominant Destabilization Process in Microfluidized Nanoemulsions Formulated with Lemon Essential Oil

Lemon essential oil (LEO) is associated with a multitude of health benefits due to its anticancer, antioxidant, antiviral, anti-inflammatory and bactericidal properties. Its drawback is that it is very sensitive to oxidation by heat. For this reason, researchers are increasingly investigating the use of LEO in nanoemulsions. In this work, we used laser diffraction, rheology and multiple light scattering techniques to study the effects of different HLB numbers (indicating different mixtures of Tween 80 and Span 20) on the physical stability of nanoemulsions formulated with LEO. We found that different HLB numbers induced different destabilization mechanisms in these emulsions. An HLB number lower than 12 resulted in an Ostwald ripening effect; an HLB number higher than 12 resulted in coalescence. In addition, all the developed nanoemulsions exhibited Newtonian behavior, which could favor the mechanism of creaming. All emulsions exhibited not only a growth in droplet size, but also a creaming with aging time. These findings highlight the importance of selecting the right surfactant to stabilize nanoemulsions, with potential applications in the food industry

Web 2.0 Tools for RolePlay Methodology in an Undergraduate Interdisciplinary Environment

El objetivo de este trabajo es, en primer lugar, proponer una actividad a través de la metodología activa denominada juego de rol en un contexto interdisciplinar, esto es, una actividad que aboga por la interacción de alumnos con roles profesionales específicos de diferentes disciplinas, como bien demanda la sociedad actualmente. En segundo lugar, se hace especial hincapié en la integración de herramientas digitales de la llamada Web 2.0, concretamente, en el uso de wikis, blogs y podcasts para poder llevar a cabo de forma satisfactoria el juego de rol interdisciplinar propuesto.The main aim of this work is, first of all, to propose an activity by means of a the active methodology called roleplay in an interdisciplinary context, that is to say, an activity that pleads for the interaction of undergraduate students with specific professional roles from different disciplines, as current society demands. Secondly, we will pay special attention to the integration of digital tools of the so called Web 2.0, mainly, to the use of the wikis, blogs, and podcasts so as to carry out successfully the proposed interdisciplinary roleplay task

A Systematic Review of Augmented Reality in Health Sciences: A Guide to Decision-Making in Higher Education

The objective of this study was to investigate the usability of the augmented reality (AR) in higher education in the area of health sciences to describe what type of interventions have been developed, their impact on various psychopedagogical aspects of the students as well as the main advantages, disadvantages and challenges in incorporating AR in the teaching-learning process. A systematic review was carried out in the CINAHL, PsycINFO, MEDLINE,Web of Science databases and the Google Scholar search engine. The search was limited to original research articles written in English, Spanish or Portuguese since 2014. The quality of the selected articles (n = 19) was assessed using the Mixed Methods Appraisal Tool (MMAT). The applications and electronic devices used and the measurement instruments used were described. The use of AR made it easier for students to acquire skills, especially in courses with a high component of three-dimensional visualization, and positively influenced various aspects of the learning process such as motivation, satisfaction or autonomous learning. As an educational technological tool applied to higher education in health sciences, AR improves the teaching-learning process by influencing it in a multidimensional wayS