2,752 research outputs found
A Study on Impulsive Buying Behaviour in Online Shopping
Purpose: The present study aims to provide a broad overview of impulsive buying through literature review, find stimuli that triggers Impulse buying during online shopping, analyze the influence of respondents’ demographic and psychographic factors on impulsive buying and to construct and validate regression model.
Theoretical framework: The study extensively reviewed available literature pertaining to various theories affecting consumer while purchasing goods online and offline. It largely conforms to the existing models of consumer behavior such as learning model (peer influence per se), psychoanalytical model (Eg: mood upliftment) and economic model (like seeking discounts and offers). It also embraces Maslow’s theory of need hierarchy (Ready to Eat products (RTE) were found to be bought most impulsively).
Design/methodology/approach: The study has been taken up in select locations of Bangalore City, India, which is a hub for different types of e-commerce players and large consumer base with diverse background. The present study used both primary and secondary data. A structured questionnaire was administered online as well as in person with target respondents in select locations of Bangalore following area sampling method. A total of 600 respondents were contacted and complete information was obtained from 171 respondents during 2021-22. Qualitative analysis has been done from the responses captured through open ended questions in the instrument.
Findings: Results show significant association between income and impulsive buying, different categories of products and tendency for impulsive buying, and Discount and offers are found to be most significant factors driving impulsive buying online along with tendency to buy online for mood upliftment and an urge to gratify the needs instantly. The model predicts impulsive buying with adjusted R2 value of .671 which is statistically significant.
Research, Practical & Social implications: The study leaves major implications for the marketers as well as the consumers, apart from enriching the existing body of knowledge. Discounts become imperative for the marketers to drive sales and revenues which is not going to be a sustainable phenomenon. Customers get overused to discounts and churn when the discounts cease to exist. It may even prompt the marketers to portray that they are offering discounts, which may be fake and illusive, and finally would deceive the consumers.
Originality/value: The model predicts impulsive buying with adjusted R2 value of .671 which is statistically significant
Diversity of Endophytic Actinomycetes From Wheat and Its Potential as Plant Growth Promoting and Biocontrol Agents
A total of 35 endophytic actinomycetes strains was isolated from the roots, stems and leaves tissues of healthy wheat plants and identified as Streptomyces sp. (24), Actinopolyspora sp. (3), Nocardia sp. (4), Saccharopolyspora sp. (2) Pseudonocardia (1) and Micromonospora sp. (1). Seventeen endophytic actinomycetes isolate showed abilities to solubilize phosphate and produce IAA in the range of 5 to 42mg/100ml and 18-42µg/ml respectively. Nineteen isolates produced catechol-type of siderophore ranging between 1.3-20.32µg/ml. Also, hydroxamate-type siderophore produced by 9 isolates in the range of 13.33-50.66µg/ml. Maximum catechol-type of siderophore production was observed in Streptomyces roseosporus W9 (20.32µg/ml) which was also displaying maximum antagonistic activity against ten different pathogenic fungi. The results indicated that internal tissues of healthy wheat plants exhibited endophytic actinomycetes diversity not only in terms of different types of isolates but also in terms of functional diversity
Studies on the concentration of Ra-226 and Rn-222 in drinking water samples and effective dose to the population of Davanagere district, Karnataka state, India
The concentrations of Ra-226 and Rn-222 were measured in ground water samples of Davanagere district, Karnataka state, India using emanometry technique. Activity of Ra-226 and Rn-222 in groundwater varied from 15.6 +/- 3 to 68.9 +/- 5 mBql(-1) and 37 +/- 4 to 245 +/- 8 Bql(-1) respectively. More than 53% of the water samples showed higher radon concentration compare to standard safe limit of 100 Bql(-1) prescribed by WHO. Effective dose to the public due to Rn-222 in water was found to vary from 0.15 to 1.00 mSvy(-1) with an average of 0.49 mSvy(-1)
A qualitative appraisal of the soft corals (Octocorallia: Alcyonacea) off Mandapam, South India
The discovery of rare prostaglandins in soft corals has initiated a general interest
in this group as an easily available source of several 'wonder drugs'. During the
present study four species of soft corals from the family Alcyoniidae are described
in the light of scanning electromicrographs of the sclerites to facilitate easy
identification. Although 28 species are recorded earlier, three species listed in
the present account are new records to the Gulf of Mannar Biosphere Reserve
Standard Operating Procedure of Housekeeping Adaptation: The Development of Assessment Tools in Cleaning Bathroom Practices at Vocational High School
Work competencies in cleaning bathroom practices should be relevant to standard operating procedures housekeeping. Education and training institutions included vocational high school requires to developed an assessment tools that are suitable to the works in housekeeping department. It covers the preparatory, process, and results practice stages. This study attempts to adapt housekeeping standard operating procedures for assessment tools development, especially in cleaning bathroom practices at vocational high school. The research used analysis, design, development, implementation, and evaluation approach. Expert judgment was used to evaluate an assessment tool of cleaning bathroom practices that would be suitable to apply at vocational high school. The experts are the people whose have an expertise in the assessment and housekeeping aspects, also people who work as practitioners at housekeeping department. Findings show that the development assessment tools of cleaning bathroom practices with adapting housekeeping standard operating procedures that covers the preparatory, processes, and results stages is very appropriate for the practices. The aspects regarded on the preparatory stage include the ability to prepare the tools and materials. Job performance at cleaning bathroom practices is the process phase. The last is the results phase that cover the appearance of the product that met the criteria of housekeeping standard operating procedures.
Keywords: adaptation, housekeeping standard operating procedure, assessment tools, cleaning bathroom practices, vocational high schoo
A study on anxiolytic activity and locomotor behavior of Curcuma amada rhizomes using Wistar albino rats
Background: Global burden of disease statistics indicate that 4 of 10 most important causes of disease worldwide are psychiatric in origin. Anxiety affects 1/8th of total population of the world and is a very important area of research interest in psychopharmacology. Medicinal plants and plant products are the oldest tried health-care products. Their importance is growing not only in developing countries but in many developed countries. Curcuma amada Roxb. (CA) commonly known as Mango Ginger is a rhizomatous aromatic herb which is used in this country for culinary purposes and also to treat various diseases. The rhizomes of Curcuma amada was screened for anxiolytic activity and locomotor behavior in Wistar albino rats.Methods: Wistar albino rats were divided into three groups as control (Distilled water with 0.1% CMC), standard (Diazepam - 1mg/kg) and test - Ethanolic Extract of Curcuma amada Rhizome (EECAR-250 mg/kg). They were administered drugs orally for a period of 10 days, and screened for anxiolytic activity using Light dark arena model and Actophotometer for assessing the locomotor behavior on the 10th day. The number of crossings and time spent in light arena for anxiolytic activity, and the number of movements in Actophotometer was noted. Data was analyzed by one way ANOVA followed by Tukey Kramer multiple comparison test using GraphPad InStat software.Results: Curcuma amada (250mg/kg) showed increased time spent in light arena and decreased locomotor behavior which was statistically significant.Conclusions: Curcuma amada possesses significant anxiolytic with CNS depressant activity
Designing Performance Assessment for Manual Polishing Practice in Vocational High School
This research’s background is based on the fact that performance assessment for polishing manual practice in vocational high school is not referred to Operational Procedure Standard (SOP). The objective of this research is to analyze the needs of performance assessment in polishing practice manual, designing performance assessment tools in polishing practice manual, and conducting validation test on the assessment in manual polishing practice through expert judgment. The method that is used in this research is Research and Development with ADDIE Model (Analysis, Design, Development, Implementation, and Evaluation). Participants in this research are the academics in Assessment field, academics in House Keeping field, and practitioners in Hospitality field. Assessment is designed to refer to Operational Procedural Standard which covers the assessment in phases of preparation, process, and manual polishing practice result. The result of evaluation of performance assessment that has been designed is placed in the very worthy criteria. The achievement of said criteria is acquired from validation test result from the expert who judges the comprehensiveness of assessment, the assessment of practice conduct aspect and the aspect of processing marks result of manual polishing practice. Recommendation for researchers is to further develop the performance assessment in manual polishing practice.
Keywords: performance assessment, practice, manual polishin
Hubungan antara Variasi Iklim dengan Kejadian Asma di Kota Semarang Tahun 2011-2015 (Studi Kasus di Wilayah Kerja Puskesmas Bandarharjo Kota Semarang)
Puskesmas Bandarharjo is one area that has the incidence of asthma is quite high numbered at 596 cases in 2015. The climate can affect respiratory diseases including asthma. Climate conditions in Semarang during 2002-2011 has changes including air temperature increased an average of 0.1°C annually and the humidity has increased an average of 1.6% annually.The purpose of this research was to analyze the relationship between climate variabilities are the incidence of asthma in Puskesmas Bandarharjo Semarang during 2011-2015.The research was cross sectional research. Data of climate obtained from Indonesian Agency for Meteorological, Climatological and Geophysics of Semarang, at the station of taking in Tanjung Mas. Data of asthma incidence was taken in Puskesmas Bandarharjo. Statistical analysis using rank Spearman with α = 0.05.The results showed that the average air temperature during 2011-2015 was amounted 28.1°C, the average humidity was 76.1%, the average rainfall was 180.3 mm/month. There was a negative correlation between variation in temperature with the incidence of asthma (p = 0.251 and r = -0.151), there was a positive correlation between the humidity with the incidence of asthma (p = 0.264 and r = 0.146), there was a positive correlation between rainfall and the incidence of asthma (p = 0.369 and r = 0.118). The research concluded that there was no correlation between Climate variations with the incidence of asthma and increased incidence of asthma was negatively correlated with an air temperature enhancement in Puskesmas Bandarharjo in Semarang during 2011-201
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