Exploring perceptions of advertising ethics: an informant-derived approach

Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different cultural contexts, and in particular within the Middle East and North Africa (MENA) region, we use Lebanon—the most ethically charged advertising environment within MENA—as an illustrative context for our study. Results confirm the multi-faceted and pluralistic nature of ad ethics as comprising a number of dimensional themes already salient in the existing literature but in addition, we also find evidence for a bipolar relationship between individual themes. The specific pattern of inductively derived relationships is culturally bound. Implications of the findings are discussed, followed by limitations of the study and recommendations for further research

Reviewing Competence in Practice: Reform of Continuing Professional Development for Irish Pharmacists

There has been significant reform of the Continuing Professional Development (CPD) requirements for Irish pharmacists over the past five years. In 2015, a new system was established that includes quality assurance of practitioner engagement in CPD and quality assurance of practitioner competence. Pharmacists must now plan and document their learning activities in an electronic portfolio (ePortfolio) and they must participate in an ePortfolio Review process once every five-year period. A random sample is chosen each year to participate in a review of their practice for pharmacists in patient-facing roles. This paper provides an overview of the development and implementation of these quality assurance processes and it considers the outcomes that were observed in the first four years of implementation. By April 2019, almost 3000 pharmacists had participated in the ePortfolio Review process over the preceding three years, of which 96.2% demonstrated appropriate engagement in CPD. In the preceding two years, almost 200 pharmacists had participated in Practice Review, of which 97.5% have demonstrated the required level of competence across four competencies. All of the pharmacists who did not demonstrate the required level of competence in one or more competency area during Practice Review had previously demonstrated appropriate engagement in CPD through the ePortfolio Review process. This raises interesting questions regarding the use of engagement in continuing education (CE) or CPD as a surrogate measure for competence by professions

Prescription drug communication strategies: A comparative analysis of physician attitudes in Europe, the Middle East, and the Far East

Research into direct-to-consumer (DTC) advertising of prescription drugs is extensive in individualistic cultures. In contrast, using Hofstede's classification to select representative collectivist countries in high potential regions and conducting surveys of 308 physicians in Greece, the United Arab Emirates, and Taiwan, this research investigates physician attitudes towards the value of drug manufacturers' physician- and consumer-targeted communication strategies. The analysis reveals that physicians are satisfied with physician-targeted communication strategies and greatly value two-way interactive approaches, though they have significantly differing attitudes across cultures towards the likely impacts of DTC advertising, with Greek physicians the most opposed. They generally support unbranded disease awareness campaigns though. The research findings thus suggest that planned value creation for manufacturers and consumers through DTC advertising conflicts with the value delivery for the intermediary physician, which delays the expansion of this advertising policy

Attitudes and self-reported behavior of patients, doctors, and pharmacists in New Zealand and Belgium toward direct-to-consumer advertising of medication.

Abstract: Patients, doctors, and pharmacists attitudes toward direct-to-consumer advertising (DTCA) for medication and their perceptions of its impact on patient self-reported behavior in terms of request for, and consumption of, advertised medication were investigated. Data were obtained in New Zealand, 1 of only 2 countries that allow mass-media DTCA for prescription medication, and in Belgium, which does not. Attitudes were relatively negative in both countries, but significantly more positive in New Zealand than in Belgium. The impact of DTCA (both in a positive and a negative sense) on self-reported patient behavior and patient interaction with doctors and pharmacists was limited in both countries. Althoughas already established in previous workthe informativeness and reliability of DTCA can be much improved, and the attitude of medical professionals toward DTCA is negative in both countries, from the point of view of medical professionals and patients, DTCA does not harm the self-reported relationship between doctors, pharmacists, and patients

Edukasi Preventif Penyalahgunaan Napza Pada Remaja : Pendekatan Pengabdian Masyarakat Untuk Dampak Berkelanjutan di Desa Kademangan

ABSTRAK Kurangnya sosialisasi tentang dampak negatif NAPZA menjadi salah satu penyebab minimnya pengetahuan remaja tentang bahaya zat terlarang. Studi yang dilakukan oleh Marlatt dan Witkiewitz (2002) menunjukkan bahwa edukasi yang tepat di tingkat komunitas dapat membantu mencegah peningkatan penggunaan zat berbahaya pada remaja. Di Desa Kademangan, pemahaman tentang bahaya NAPZA masih rendah, dan sebagian besar remaja tidak memiliki keterampilan hidup untuk menghadapi tekanan lingkungan yang berisiko. Desa Kademangan memiliki angka penggunaan zat berbahaya (NAPZA) yang cukup tinggi, terutama di kalangan remaja yang berada pada fase rentan. Meningkatkan pengetahuan serta kesadaran remaja tentang dampak dan bahaya penyalahgunaan Napza. Metode pelaksanaan yang di gunakan yaitu pendekatan partisipatif dan edukatif. Hasil dari pengabdian kepada masyarakat ini dari 40 remaja menunjukan bahwa rata-rata  remaja memiliki pengetahuan dan pemahaman dampak tentang penyalahgunaan Napza sebagian besar memiliki pengetahuan kurang sebanyak 15% dan sebanyak 18% remaja memiliki pemahaman kurang tentang dampak penyalahgunaan Napza, namun setelah diberikan edukasi pengetahuan dan pemahaman remaja meningkat menjadi 85% pengetahuan dan 80% pemahaman responden. Edukasi Preventif Penyalahgunaan Napza pada Remaja yang dilaksanakan di Desa Kademangan menunjukkan hasil yang signifikan dalam meningkatkan pengetahuan dan pemahaman remaja terkait bahaya penyalahgunaan Napza. Kata Kunci: NAPZA, Remaja, Pengetahuan  ABSTRACT Lack of socialization about the negative impacts of drugs is one of the causes of the lack of knowledge among teenagers about the dangers of illegal substances. A study conducted by Marlatt and Witkiewitz (2002) shows that appropriate education at the community level can help prevent an increase in the use of dangerous substances in adolescents. In Kademangan Village, understanding of the dangers of drugs is still low, and most teenagers do not have the life skills to face the pressures of a risky environment. Kademangan Village has a fairly high rate of use of dangerous substances (NAPZA), especially among teenagers who are in the vulnerable phase. Increase youth knowledge and awareness about the impacts and dangers of drug abuse. The implementation method used is a participatory and educational approach. The results of this community service from 40 teenagers show that on average teenagers have knowledge and understanding of the impact of drug abuse, most of them have less knowledge as much as 15% and as many as 18% of teenagers have less understanding about the impact of drug abuse, but after being given education Teenagers' knowledge and understanding increased to 85% knowledge and 80% understanding of respondents. Preventive education on drug abuse among teenagers carried out in Kademangan Village showed significant results in increasing teenagers' knowledge and understanding regarding the dangers of drug abuse. Keywords: NAPZA, Teenager, Knowledg

Corporate community contributions in the United Kingdom and the United States

We address the issue of UK firms’ relatively poor record of corporate community contributions (CCCs) by subjecting them to formal comparison with those of US firms. To this end, we employ data on the top 100 UK, and top 100 US, contributors in 2001. Cross-country differences are described and discussed with reference to a stakeholder perspective on corporate social responsibility, and CCCs in particular. In this connection, we evaluate the role played by the sectoral composition of activities, as well as national, cultural and institutional factors. Our findings highlight a number of significant cross-country differences in the pattern of CCCs and suggest that UK and US firms operate within significantly different stakeholder environments.12 page(s