Direct-to-consumer advertising : informing the public or lining pharma's pockets? : an honors thesis (HONRS 499)

Direct-To-Consumer (DTC) Advertising, the advertising of prescription and over-the-counter drugs, has been controversial since its debut. Those who support it say that consumers have a right and even a need to know. Those opposing believe DTC ads are a way for pharmaceutical companies to make more money. This paper looks at the advantages and disadvantages of DTC advertising on patients, physicians and pharmaceutical companies and the turbulent atmosphere surrounding the controversy.Honors CollegeThesis (B.?.

Information Foraging for Perceptual Decisions

We tested an information foraging framework to characterize the mechanisms that drive active (visual) sampling behavior in decision problems that involve multiple sources of information. Experiments 1 through 3 involved participants making an absolute judgment about the direction of motion of a single random dot motion pattern. In Experiment 4, participants made a relative comparison between 2 motion patterns that could only be sampled sequentially. Our results show that: (a) Information (about noisy motion information) grows to an asymptotic level that depends on the quality of the information source; (b) The limited growth is attributable to unequal weighting of the incoming sensory evidence, with early samples being weighted more heavily; (c) Little information is lost once a new source of information is being sampled; and (d) The point at which the observer switches from 1 source to another is governed by online monitoring of his or her degree of (un)certainty about the sampled source. These findings demonstrate that the sampling strategy in perceptual decision-making is under some direct control by ongoing cognitive processing. More specifically, participants are able to track a measure of (un)certainty and use this information to guide their sampling behavior

Transfer for compact lie groups, induced representations, and braid relations

Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Mathematics, 1988.Vita.Includes bibliographical references.by Sam Evens.Ph.D

On localization in holomorphic equivariant cohomology

We prove a localization formula for a "holomorphic equivariant cohomology" attached to the Atiyah algebroid of an equivariant holomorphic vector bundle. This generalizes Feng-Ma, Carrell-Liebermann, Baum-Bott and K. Liu's localization formulas.Comment: 16 pages. Completely rewritten, new title. v3: Minor changes in the exposition. v4: final version to appear in Centr. Eur. J. Mat

The Next Big Match: Convergence, Competition and Sports Media Rights

Using examples from a number of different European countries, this article analyses the increasingly prominent position of traditional telecommunications companies, such as British Telecom (UK), Deutsche Telekom (Germany), France Telecom/Orange (France) and Telefonica (Spain), in the contemporary sports media rights market. The first part of the article examines the commercial strategies of telecommunications operators and highlights how their acquisition of sports rights has been driven by the need to ensure a competitive position within an increasingly converged communications market. The second part of the article then moves on to consider the regulation of the sports media rights market. Most significantly, this section emphasises the need for further regulatory intervention to ensure that increased competition for sports rights leads to improved services and lower prices for consumers, rather than merely endlessly spiralling fees for the exclusive ownership of premium rights that are then passed on to sports channel and/or broadband subscribers

Integral Grothendieck-Riemann-Roch theorem

We show that, in characteristic zero, the obvious integral version of the Grothendieck-Riemann-Roch formula obtained by clearing the denominators of the Todd and Chern characters is true (without having to divide the Chow groups by their torsion subgroups). The proof introduces an alternative to Grothendieck's strategy: we use resolution of singularities and the weak factorization theorem for birational maps.Comment: 24 page

A heterotic sigma model with novel target geometry

We construct a (1,2) heterotic sigma model whose target space geometry consists of a transitive Lie algebroid with complex structure on a Kaehler manifold. We show that, under certain geometrical and topological conditions, there are two distinguished topological half--twists of the heterotic sigma model leading to A and B type half--topological models. Each of these models is characterized by the usual topological BRST operator, stemming from the heterotic (0,2) supersymmetry, and a second BRST operator anticommuting with the former, originating from the (1,0) supersymmetry. These BRST operators combined in a certain way provide each half--topological model with two inequivalent BRST structures and, correspondingly, two distinct perturbative chiral algebras and chiral rings. The latter are studied in detail and characterized geometrically in terms of Lie algebroid cohomology in the quasiclassical limit.Comment: 83 pages, no figures, 2 references adde