The influence of fictional narrative experience on work outcomes:a conceptual analysis and research model

Fictional narrative experience is assumed to have a profound impact on human behavior, but the possible outcomes and the processes through which fictional narrative experience influence behaviors have rarely been studied. This paper introduces a model of the consequences of fictional narrative experience through transportation and transformation processes. We discuss a framework for understanding the effects of fictional narrative experience, distinguishing affective and behavioral effects, and temporality of effects (short-term or persistent). Exemplary outcomes of fictional narrative experience are presented, including recovery, creativity and interpersonal behavior. Finally, we propose that the effects of fictional narrative experience are dependent upon a person’s frame of reference, as well the extent to which a reader can identify with the main characters, the perceived usefulness of a narrative, and degree of verisimilitude in the narrative

Gamification and Mobile Marketing Effectiveness

A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes

A social cognition approach to stereotyping in documentary practice

Our perceptions of the social world are guided by categorical (i.e. stereotypical) thinking based on preexisting schematic knowledge, which frames filmmaking as well as viewing practices. This chapter outlines how folk-psychological mechanisms, as manifested in films and filmmaking textbooks, potentially result in the construction and perpetuation of social stereotypes that are detrimental to certain communities such as disabled people. This knowledge is then deployed in my own film practice to reduce or reconfigure disability stereotypes, particularly using the strategy of narrative fragmentation, which prevents the formation of schematic characters and plots