136 research outputs found
Understanding World Heritage from the local perspective on the Ningaloo Coast, Western Australia
The remote Ningaloo Coast region, the location of Australiaâs largest fringing coral reef, was designated as World Heritage in 2011 because of its outstanding natural values
Idol Attachment and Human Brand Loyalty
ABSTRACT Purpose -This paper examines the importance and concept of idol attachment, models its antecedents and moderators, and assesses its influence on human brand loyalty. Design/methodology/approach -This paper includes two studies. In study 1, survey questionnaires were distributed by mall intercept to quasi-random samples across Australia and Taiwan for completion and return. The return yielded 1135 and 736 usable questionnaires, respectively, the data from which were analysed using LISREL structural equation modelling software. In study 2, an experiment was employed to examine whether idol attractiveness is likely to positively moderate the relationship between vanity traits and attachment. Findings -The results suggest that achievement vanity, variety seeking, and peer norms have a positive impact on the phenomenon of idol attachment, which in turn positively affects human brand loyalty. Contradicting previous studies, the physical appearance of vanity was not found to be associated with idol attachment. However, the results of the experiment show idol attractiveness has a positive moderating effect on the relationship between vanity traits and human brand attachment. Research limitations/implications -The findings suggest that idol attachment is more complex than previously understood. The constructs chosen in this research represent an initial step but other variables such as liking, involvement, affective commitment, and brand love are not taken into account. Future research models should therefore include such variables. Practical implications -The findings contain many practical lessons for planners of marketing strategy for the music industry in an international context. Originality/value -Two existing theories of psychology are integrated with the concept of idol attachment to explain human brand loyalty in an international context
Customer values and CSR image in the banking industry.
ABSTRACT: The authors analyse the role that collectivism and novelty seeking play in the formation process of corporate social responsibility (CSR) image in the Spanish banking industry. Two multisampling analyses of a structural equation model are performed on a sample of 1124 customers. The findings of the article allow the authors to anticipate CSR image based on (i) the congruence between the company and its CSR initiatives, (ii) the attribution of motivations for the company to implement CSR and (iii) corporate credibility in developing CSR initiatives. The findings also show that collectivists and innovative customers process information differently to individualists and conservative customers
Shaping the metaverse into reality: multidisciplinary perspectives on opportunities, challenges, and future research
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e., augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e., marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda
Exploring the role of values and norms towards consumersâ intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR)
Place branding of seaports in the Middle East
This paper analyses seaportsâ brand personalities as a means of understanding similarities and differences of these important locations and their relationship with their host place image. Drawing upon Aakerâs (J Mark Res 34:347â356, 1997) brand personality construct, the study presents lexical analysis from the websites of nine seaports in the Middle East. Each seaportâs website is content analysed, and the brand personality is measured using Aakerâs (1997) framework and Opokuâs (Licentiate Thesis, Lulea University of Technology, ISSN, 1402-1757, 2005) dictionary of synonyms. Findings show that seaports have developed a level of isomorphism upon particular dimensions of brand image; however, the findings also show the most distinctive seaports were linking their seaport to their place brand. In particular, the findings show only the Port of Jebel Ali has a clear and distinctive brand personality and to a lesser extent the Ports of Sohar, Shahid Rajee and Khor Fakkan. The research has important management implications of branding for public diplomacy and demonstrates seaport brand positioning in relation to place branding, used to inform public communication and marketing
Exploring perceptions of advertising ethics: an informant-derived approach
Whilst considerable research exists on determining consumer responses to pre-determined statements within numerous ad ethics contexts, our understanding of consumer thoughts regarding ad ethics in general remains lacking. The purpose of our study therefore is to provide a first illustration of an emic and informant-based derivation of perceived ad ethics. The authors use multi-dimensional scaling as an approach enabling the emic, or locally derived deconstruction of perceived ad ethics. Given recent calls to develop our understanding of ad ethics in different cultural contexts, and in particular within the Middle East and North Africa (MENA) region, we use Lebanonâthe most ethically charged advertising environment within MENAâas an illustrative context for our study. Results confirm the multi-faceted and pluralistic nature of ad ethics as comprising a number of dimensional themes already salient in the existing literature but in addition, we also find evidence for a bipolar relationship between individual themes. The specific pattern of inductively derived relationships is culturally bound. Implications of the findings are discussed, followed by limitations of the study and recommendations for further research
A dual mediation model approach to evaluating the persuasiveness of wine destination websites
This study utilized dual mediation theory to investigate the persuasiveness of wine destination management organizations' (DMO) websites in influencing user cognition, attitude, and behavioral intention. Data were collected from a wine DMO's database in Australia. Website usability had significant effects on website cognition as well as cognition of wine destination setting and wine products. Cognition of wine destination maps, settings, and wine products produced significant effects on attitude toward wine destination. In turn, attitude toward wine destination influenced further information search and intention to attend wine destination events. These findings will help DMOs to identify critical website and wine destination attributes that users seek to make informed decisions
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