Success Determinants of Private Labels in Nigeria: A Study of Selected Motorcycle Private Labels

This study examined the success determinants of private labels in Nigeria: A study of selected motorcycle private labels. The study, modelled variables like market context (rate of expansion), private label phenomenon, retailer- manufacturer relationship (Manufacturers willingness to supply), brand development, sales performance, price and government regulation to ascertain how they have influenced the success of private labels in the motorcycle industry using the Incremental and Radical Innovation and Cumulative Change and Punctuated Equilibrium theories. The study adopted a descriptive survey research design that aimed to determine the relationship between the independent variables and dependent variable in a population. The population of this study was made up of 2977 registered members of motorcycle private label owners in Anambra and Enugu states. A sample of 353 was determined for the study using Taro Yamane formula. A structured questionnaire was administered to 353 respondents but only 348 responded to the questionnaire. The data collected using the questionnaire were analyzed using descriptive statistics like frequency, mean and standard deviation; and also inferential statistics such as factor analysis and regression analysis. All analysis was conducted using SPSS version 23. Findings show that: private label phenomenon, retailer manufacturer relationship, Sales Performance, price, and government regulation are significant success determinants of private labels in the motorcycle industry. While, private label market context and brand development are not significant but they have positive relationship with successful private labels in the motorcycle industry. Based on the findings of this study, the following recommendations were made: With respect to Private Label Market Context, the study recommends that there is a need for the development of advanced private label program in terms of quality and market share by the ministry regulating trade and commerce in Nigeria. The entrepreneurs need to sustain the Private Label Phenomenon since it has a direct and positive relationship with successful private labels and it has also been confirmed that private label phenomenon has significant influence on the success of motorcycle Private Labels among others

Marketing in the informal economy:an entrepreneurial perspective and research agenda

After the reading this chapter you will be able to: Understand the importance of educating tomorrow’s entrepreneurial marketers today; Recognise that students need to undergo a clearly defined learning journey in order to become future successful entrepreneurial marketers; Appreciate the components of a learning journey incorporating the necessary features leading to effective entrepreneurial marketing action in individual students; Assess and analyse the nature of the various knowledge elements and competencies that can lead to the development of an entrepreneurial identity in students

Assessing Cross-National Invariance of the Three-Component Model of Organizational Commitment: A Cross-Country Study of University Faculty

Purpose: This study examines affective commitment, normative commitment, and continuance commitment in a cross-national context to identify if the effect of country-specific cultural orientation on organizational commitment of faculty in higher education functions invariably in different countries. Methodology: The work expands on Meyer and Allen's (1991) three-component model of organizational commitment. It includes a review of relevant literature on 10 countries and the results of a survey of university faculty members in 8 of these countries, assessing their institutions' human resources practices and their effect on organizational commitment. Findings: Though certain differences may exist between different countries and cultures with respect to the three-component model of organizational commitment, there is strong evidence of the existence of invariance and thus generalizability of the model across cultures. Research: Cultural studies have focused on differences in organizational commitment at national levels. Further attempts to identify the universality of factors leading to organizational commitment should account for culture in the study of employee-related globalization issues in higher education institutes. Knowledge of cultural impact is also useful from a managerial perspective, and for the design of relevant strategies. Practical Implications: National context plays a major role in shaping the nature of educational institutions. This study brings out the need for a deeper understanding of invariance in organizational commitment (inter alia, through the three-component model). Originality/Value: This study contributes to a better understanding of the relationship between organizational commitment and its various antecedents, including human resources management practices, for faculty in higher education institutes.div_BaM13pub5248pub

51 Iweka Road (Onitsha, Nigeria): could this single African address redefine business cluster development?

This paper traces the emergence, growth and development of an inconspicuous and unconventional business cluster in an emerging market context. Located at a single building in Onitsha, a market town in eastern Nigeria, '51 Iweka Road' has become the most famous address in the marketing and distribution of Nigerian movies (i.e., Nollywood) – a multibillion dollar industry renowned across sub-Saharan Africa and beyond. Considering that most of the scholarly research on business clusters have been in other contexts outside of a 'single address', this paper seeks to achieve three main objectives: 1) to extend cluster typology to include single addresses or building such as 51 Iweka Road, as opposed to being geographically bounded (Suire and Vicente, 2009) to districts, neighbourhoods or regions as in conventional cluster-based research; 2) to posit that 'cluster' usage should not be confined to the manufacturing but also extended to the service (entertainment) sector; 3) to highlight the need for targeted policy intervention geared towards creating an enabling environment for such 'spontaneous' but 'innovative' clusters to thrive.business clusters; entrepreneurship; Nigeria; Africa; emerging markets; Nigerian movies; Nollywood; 51 Iweka Road; cluster typology; single addresses; service clusters; entertainment industry.