Luxury Purchasing among Older Consumers: Exploring Inferences about Cognitive Age, Status, and Style Motivations

This research deals with the possibility that luxury purchasing among older consumers is related to their cognitive age (i.e., the age they feel) and, accordingly, the study reported herein assesses the effects of the underlying luxury motives on cognitive age. Results show that older consumers who relate luxury goods purchasing mainly to status reasons tend to feel younger than those who consider luxury goods purchasing primarily as a means to express their individual style. Furthermore, the study finds that, in order to meet their needs and wants, older consumers with a lower cognitive age rely more on brands than specific products; so their luxury goods purchasing intention is influenced more by brand images than product characteristics. These findings have marketing implications in the context of planning ad hoc advertising strategies aimed at luxury selling to older consumers

The Role of Regulatory Focus in the Experience and Self‐Control of Desire for Temptations

Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/141440/1/jcpy163.pd

Global business services

Purpose – The purpose of this paper is to explore the contribution of global business services to improved productivity and economic growth of the world economy, which has gone largely unnoticed in service research. Design/Methodology/Approach – The authors draw on macroeconomic data and industry reports, and link them to the non-ownership concept in service research and theories of the firm. Findings – Business services explain a large share of the growth of the global service economy. The fast growth of business services coincides with shifts from domestic production towards global outsourcing of services. A new wave of global business services are traded across borders and have emerged as important drivers of growth in the world's service sector. Research Limitations and Implications – This paper advances the understanding of non-ownership services in an increasingly global and specialized post-industrial economy. The paper makes a conceptual contribution supported by descriptive data, but without empirical testing. Originality/Value – The authors integrate the non- ownership concept and three related economic theories of the firm to explain the role of global business services in driving business performance and the international transformation of service economies

Antecedents to high (low) performances by international technology ventures

Given that innovation can be critical to the survival of international technology ventures (ITVs), this study investigates the relationships among organizational learning, international marketing dynamism (IMD), and innovation performance in ITVs based in Dubai (UAE). Based on a review of extant literature, a questionnaire was developed and administered among these ITVs. The resulting data were analyzed using SmartPLS version 3. Of the nine hypothesized direct and indirect relationships, seven receive support. The results indicate that three of four hypothesized relationships between organizational learning dimensions and IMD were supported. The relationship between IMD and new product performance (innovation performance) was supported. Moreover, IMD mediates the relationship between three of four organizational learning dimensions and innovation performance. The findings and implications of this research are discussed, and conclusions are stated

Revisiting Problem Gamblers’ Harsh Gaze on Casino Services: Applying Complexity Theory to Identify Exceptional Customers

This study revisits the theory, data, and analysis in Prentice and Woodside (2013). The study here applies fuzzy-set qualitative comparative analysis (fsQCA) to customer service evaluation data from seven mega casinos in the world gambling capital—Macau. The study includes contrarian case analysis and offers complex algorithms of highly favourable customer outcomes—an alternative stance to theory and data analysis in comparison to the dominant logic of statistical analyses that Prentice and Woodside (2013) report. The findings here include more complex, nuanced views on the antecedent conditions relating to high problem-gambling, immediate service evaluations and desired customer behavior measures in casinos. Contrary to the findings using symmetric testing via multiple regression analysis in Prentice and Woodside (2013), this study, using asymmetric testing via fuzzy-set qualitative comparative analysis (fsQCA), recognizes the occurrence of causal asymmetry, and draws conclusions on different algorithms leading to high scores in favorable and unfavorable outcome conditions. The findings indicate that not all problem gamblers gaze on casino services harshly; the minority of problem gamblers who view casinos positively versus harshly may be the most valuable customers for the casinos—the casinos’ exceptional customers

Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality

Attracting and retaining high-quality employees is becoming an unrelenting challenge for many employers. Therefore, employer branding is a key developmental area for companies, as it aims to attract potential employees and to engage the current staff. This paper investigates how current employees in tourism and hospitality perceive their employers regarding the level of creativity and innovation in the workplace. The study adopts the Employer Attractiveness scale, with a specific focus on the component capturing aspects of creativity and innovation. An online survey and in-depth interviews were conducted with employees working in different areas of the tourism and hospitality sector in Sweden. The results suggest that many employees perceive their jobs as creative, and further indicate that the possibility of being creative and innovative at work is an important driver for employees to stay with their current employer. This factor also influences their intention to recommend employment at the company to others. Moreover, the results of this study suggest that the economic value in terms of total compensation is important for employees in the tourism and hospitality sector, as it affects intention to stay as well as likelihood to recommend

Towards a theory of shopping: a preliminary conceptual framework

One criticism (Arnould, 2000) of Miller's 1998 book, A Theory of Shopping and the jointly authored Shopping, Place and Identity (Miller et al., 1998) is that the authors fail to incorporate or even acknowledge the body of literature which exists within marketing and consumer research. Thus, as Arnould states, `the authors rediscover some of the findings of theoretical marketing literature about shopping venues, shopping and customer- store and service relationships' (Arnould, 2000, p. 106). This paper attempts to redress the balance by proposing a conceptual framework for shopping which incorporates relevant marketing and consumer research literature and which also draws on the wider literature in the social sciences to set the context for progress towards a theory of shopping