Influence of sustainability practices and green image on the re-visit intention of small and medium-size towns

This study set a model to predict the e ect of corporate social responsibility and green image on visit intention in small and medium-size towns (SMST). At present, there is a keen social awareness towards environmental problems, and cities are required to reduce their ecological footprint and make more sustainable use of natural resources. Increasingly, tourists are considering “green options” in their decision making. The questionnaire responses, obtained from a sample of 221 tourism in Malaga town (Spain) were analyzed using a Structural Equation Modelling (SEM) to test the research hypothesis related to the positive influence of sustainability practices, green image, trust with the intention of revisiting related to the loyalty of the destination. This study shows that there is a positive relationship between sustainability practices and re-visit intention and between the green image and re-visit intention, both directly and indirectly, through trust. Also, the fact that this relationship is more significant if it is part of the green image than if it is part of sustainability actions. To practice, this study provides managerial implications to help executives adopt green actions, thanks to their positive e ects on tourist loyalty and the di erent way of manifesting this loyalty.info:eu-repo/semantics/publishedVersio

Technology, governance, and a sustainability model for small and medium-sized towns in Europe

New and cutting-edge technologies causing deep changes in societies, playing the role of game modifiers, and having a significant impact on global markets in small and medium-sized towns in Europe (SMSTEs) are the focus of this research. In this context, an analysis was carried out to identify the main dimensions of a model for promoting innovation in SMSTEs. The literature review on the main dimensions boosting the innovation in SMSTEs and the methodological approach was the application of a survey directed to experts on this issue. The findings from the literature review reflect that technologies, governance, and sustainability dimensions are enablers of SMSTEs’ innovation, and based on the results of the survey, a model was implemented to boost innovation, being this the major add-on of this research.info:eu-repo/semantics/publishedVersio

Influencia de las prácticas de responsabilidad social corporativa en la actitud del consumidor: análisis comparado de Mercadona, Carrefour y Eroski

La implantación de prácticas de Responsabilidad Social Corporativa (RSC) en las empresas es un tema relevante en los últimos años. Entre las cuestiones analizadas destaca la importancia de correlacionar la RSC con el comportamiento de los clientes por la influencia que puede tener en los beneficios de las empresas. Si bien diferentes investigaciones han estudiado esta relación previamente, son pocos los trabajos que han tratado la influencia de la RSC percibida en la actitud del consumidor en el sector de la distribución comercial minorista de España y menos aún en un contexto de crisis económica. En esta investigación se analiza la relación entre la RSC percibida y la actitud del consumidor de los tres grupos empresariales del sector minorista con mayor facturación en España: la empresa familiar Mercadona y las enseñas Carrefour y Eroski. Los resultados corroboran que las acciones de RSC influyen de manera directa y positiva en la actitud del consumidor, por lo que la investigación contribuye a consolidar el conocimiento de la relación entre estas dos variables y orienta a los gestores hacia la implantación de políticas de RSC para mejorar sus resultados.

Cause-related marketing influence on consumer loyalty in a medium-sized city

The purpose of this study is to analyze the e ect of the performance of a cause-related marketing action on consumer loyalty by a company. In addition, the study explores the moderating e ect of the publicizing medium. The proposed theoretical model was tested based on data gathered from a face-to-face questionnaire completed by 421 respondents living in a medium-sized city. The results validated the proposed model and showed that the functional and image fit between social actions and companies are key antecedents of perceived corporate ability (CA) and company credibility. It was shown that CA directly influences customer satisfaction, that credibility indirectly influences customer satisfaction through perceived corporate social responsibility, and that satisfaction directly and positively impacts customer loyalty. Moreover, the influence of functional and image fit in the model were shown to be moderated by the type of publicizing medium. Specifically, the e ect of functional fit on corporate ability is greater for traditional media (TM) than for social media (SM). On the other hand, the e ect of image fit on corporate ability is greater for SM than for TM. The theoretical and practical implications of these results are discussed.Plan Andaluz de Investigación, Desarrollo e Innovación (PAIDI) de la Junta de Andalucía: Grupo SEJ-567info:eu-repo/semantics/publishedVersio

La autoestima y la autoeficacia general en un programa de entrenamiento al aire libre –Outdoor Training– en universitarios

This study aimed to evaluate a program in which an outdoor training methodology was applied to develop self-efficacy and self-esteem. Specifically, the study aimed to determine the change in psychological variables, such as general self-efficacy and self-esteem, in a large sample of university students undertaking social sciences and participating in this program. A multivariate analysis was conducted on a group of 123 individuals to determine the composition of each variable and examine the moderating effect of the outdoor training program. Changes in the scores of these variables measured before and after implementing the program, in which different outdoor activities were carried out, are presented. The experiential training program positively affected general self-efficacy and self-esteem. Finally, the importance of this program, wherein an innovative outdoor training methodology has been applied to improve motivation, academic success, well-being, health, and adjustment of students in the university environment, is discussed.El objetivo del trabajo fue evaluar un programa en el que se aplicó la metodología de outdoor training en el desarrollo de competencias socioemocionales y para la inserción en el ámbito laboral. Concretamente, esta investigación pretendió determinar el cambio producido en variables psicoeducativas como la autoeficacia general y la autoestima en una amplia muestra de estudiantes universitarios pertenecientes al área de Ciencias Sociales que participaron en dicho programa. A partir de una muestra de 123 individuos se realiza un análisis multivariante para ver la composición de cada variable psicoeductiva y ver cómo afecta el programa de outdoor training como efecto moderador. Se presentan los cambios que experimentaron en la puntuación de dichas variables antes y después de la aplicación del programa, en el que se desarrollaron distintas actividades al aire libre. Para finalizar, se discute la importancia de este tipo de programas en los que se aplica la innovadora metodología outdoor training para la mejora de la motivación, del éxito académico y del bienestar, salud y ajuste de los estudiantes en el ámbito universitario. Puede señalarse que se vienen llevando a cabo programas en distintos niveles educativos (Educación Primaria, Educación Secundaria y Universidad) en los que los resultados obtenidos avalan la necesidad de continuidad y coherencia de este tipo de programas que, entre otros aspectos, contribuyen a la adquisición y/o desarrollo de competencias sociales y emocionales

CSR activities and consumer loyalty: the effect of the type of publicizing medium

This research develops a model to predict the effect of advertising a socially responsible activity on perceived corporate social responsibility (CSR) and its influence on consumer loyalty. It examines the relationships between company-cause congruence, corporate credibility, altruism attribution and perceived CSR, and CSR with consumer loyalty, and analyzes the moderating effect of the type of communication medium (i.e. traditional medium vs. social medium). This study is original because it fills the gap in the CSR communication literature in the evaluation of how the use of one or another type of medium to advertise a cause related marketing activity influences the effect of perceived CSR on consumer loyalty. An empirical study was conducted with two samples of consumers, each of which was exposed to the same advertisement, inserted in either a newspaper or posted on a social network. Data were analyzed using structural equation modeling. The results carry implications for CSR activities and communications management as they validate the proposed model that integrates the antecedents of perceived CSR and its influence on loyalty, and show that the traditional medium model has a better fit and its overall effect is greater than the social medium model. From a practical perspective, this study has several implications regarding the importance of communicating CSR activities

Effect of spending and stay on the composition of the international tourist market in EVOO denominations of origin in Andalusia

La estacionalidad y volatilidad del sector primario hace que muchas regiones hayan visto al turismo como una actividad clave para el desarrollo de estas zonas situadas principalmente en el interior de Andalucía. En este sentido, las denominaciones de origen protegidas ofrecen una mayor percepción de seguridad y calidad para los turistas que visitan una zona por motivos gastronómicos. El objetivo de esta investigación es conocer los distintos perfiles de los turistas internacionales para ayudar a establecer en estas zonas una oferta de turismo estable que complemente sus ingresos a través de la identificación de diferentes segmentos que pueden resultar atractivos para ellos. Para ello, se ha utilizado una regresión de clases latentes, donde se han encontrado cuatro segmentos (jóvenes solitarios, mayores tradicionales, mayores culturales y jóvenes gourmet) que difieren respecto de su gasto y estancia. Finalmente, se recogen una serie de recomendaciones en base a estos grupos identificados.The seasonality and volatility of the primary sector mean that many regions have seen tourism as a key activity for developing these areas, mainly in inland Andalusia. In this sense, protected designations of origin offer a more excellent perception of safety and quality for tourists visiting a site for gastronomic reasons. Thus, through a Latent Class Model with covariates, this work aims to understand the behavior of international tourists to help establish a stable tourism offer in these areas that complements their income by identifying different segments that may be attractive to them. Based on the four segments found (lonely youngsters, traditional elders, cultural elders and young gourmets) that differ in expenditure and stay length, a series of recommendations are made based on these identified groups

Evolution of Scientific Production on Health Literacy and Health Education—A Bibliometric Analysis

In the last few years, there has been an emphasis on the importance of health literacy (HL) and health education (HE) as basic tools to empower individuals and the community. The increasing interest in HL and HE has been observed through the evolution of publications and the nature of the main trends in the last few years. Knowing how HL and HE have evolved in scientific publications can help us to identify trends and set work priorities in this scope. Based on this, a bibliometric analysis (from 2000 to 2021) was conducted in two phases: first, an analysis was performed on the publications included in the Web of Science (WOS); second, a more specific analysis was conducted on the Core Collection from WOS. The data were analyzed with two software programs, the and Bibliometrix package for RStudio, and VOSviewer to analyze number of publications, citations, authors, collaborations, keywords trends, keywords evolutions and clusters of related terms. A total of 1799 articles were found in the first phase, and 727 in the second. The results from both analyses showed that the publications increased unequally until 2020, and considerably decreased in 2021; however, in spite of this, the number of citations remained constant. Likewise, five word clusters related with HL and HE were identified. D. Nutbeam stood out as the most prolific author on the subject, the USA as the country with the most publications, and the International Journal of Environmental Research and Public Health as having the most articles on the subject. This analysis may be a useful and helpful tool for future studies on the subject.This study has been co-financed under the RETSASO EFA 341/19 Project with FEDER funds. In addition, it has been subsidized by the DOTS University Chair (Chair for the Development of Healthy and Sustainable Organizations and Territoires), approved by agreement No. 193/2017 of the Governing Council of the University of Lleida on 19 July 2017

Uso de las redes sociales para mejorar la adherencia hacia la actividad física en estudiantes de 10 a 14 años de una escuela pública de Arica, Chile

The study addressed the issue of how to encourage young people's adherence to intense physical activity through strategies implemented on social networks. The objective was to analyze the improvement in the adherence of 75 students aged 10 to 14 through extracurricular activities developed synchronously and asynchronously using social networks. The statistical analysis assessed key variables of the study before and after the intervention in Experimental Groups 1 (synchronous) and 2 (asynchronous), as well as in the control group. Statistical tests were used to examine differences between groups and compare pre and post-intervention means. The results revealed significant improvements, especially in the group with synchronous intervention, demonstrating a decrease in BMI, body fat percentage, and improvements in muscular strength, highlighting an increase in physical performance. In summary, the successful implementation of digital strategies, especially on social networks, had a positive impact on promoting physical activity in young people. The importance of considering participants' perceptions and preferences to optimize the influence of social networks on improving physical activity habits is emphasized.El estudio abordó la problemática de cómo incentivar la adherencia de los jóvenes a la actividad física intensa por medio de estrategias implementadas en redes sociales. El objetivo fue analizar la mejora de la adherencia de 75 estudiantes de 10 a 14 años mediante actividades extraprogramáticas desarrolladas de forma sincrónica y asincrónica a través del uso de redes sociales. El análisis estadístico evaluó las variables clave del estudio antes y después de la intervención en los Grupos Experimentales 1 (sincrónico) y 2 (asincrónico), así como en el grupo de control. Se utilizaron pruebas estadísticas para examinar las diferencias entre los grupos y comparar las medias pre y post intervención. Los resultados revelaron mejoras significativas, especialmente en el grupo con intervención sincrónica, evidenciando una disminución del IMC, % de grasa y mejoras en la fuerza muscular, resaltando un aumento en el rendimiento físico. La implementación de estrategias digitales, especialmente en redes sociales, tuvo un impacto positivo en la promoción de la actividad física en jóvenes. Se destaca la importancia de considerar las percepciones y preferencias de los participantes para optimizar la influencia de las redes sociales en la mejora de hábitos de actividad física

Hotel rooftops as a space for consumption in historic centres: the case study of Palma (Spain)

This research analysed the transformation of hotel rooftops in the historic centre of Palma into new spaces for tourist consumption. Nowadays, tourists are looking for unique and special experiences, which has led tourist destinations to seek new attractions to offer. Rooftops are becoming privileged places and provide a differential experience, leading to an increase in the offer of tourist services on hotel rooftops. This study explored the change of use in hotel rooftops in historic city centres for the commercialization of tourism. In this sense, this research sheds light on the factors that influence the commodification of rooftops and the attributes that are most valued by users in Google Maps and TripAdvisor reviews of their experiences. Furthermore, the transformation of rooftops has not followed a single model of commodification, but different typologies were identified according to uses and access modalities. Finally, implications for the city’s tourism planning and management are presented.Partial funding for open access charge: Universidad de Málag