10 research outputs found

    A unified theory of implicit attitudes, stereotypes, self-esteem, and self-concept

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    This theoretical integration of social psychology’s main cognitive and affective constructs was shaped by 3 influences: (a) recent widespread interest in automatic and implicit cognition, (b) development of the Implicit Association Test (IAT; A. G. Greenwald, D. E. McGhee, & J. L. K. Schwartz, 1998), and (c) social psychology’s consistency theories of the 1950s, especially F. Heider’s (1958) balance theory. The balanced identity design is introduced as a method to test correlational predictions of the theory. Data obtained with this method revealed that predicted consistency patterns were strongly apparent in the data for implicit (IAT) measures but not in those for parallel explicit (self-report) measures. Two additional not-yet-tested predictions of the theory are described. The Cognitive Consistency Theoretical Tradition Theories of cognitive consistency dominated social psychology in the 1960s. The most influential ones had appeared in the 1950s, including Osgood and Tannenbaum’s (1955) congruity theory, Festinger’s (1957) cognitive dissonance theory, and Heider’s (1958) balance theory. The high point of consistency theory was the 1968 publication of the six-editor, 920-page handbook, Theorie

    A Unified Theory of Implicit Attitudes, Stereotypes, Self-Esteem, and Self-Concept

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    This theoretical integration of social psychology’s main cognitive and affective constructs was shaped by three influences: (a) recent widespread interest in automatic and implicit cognition, (b) development of the Implicit Association Test (IAT: Greenwald, McGhee, & Schwartz, 1998), and (c) social psychology's consistency theories of the 1950s – especially Heider's (1958) balance theory. The balanced identity design is introduced as a method to test correlational predictions of the theory. Data obtained with this method revealed that predicted consistency patterns were strongly apparent in the data for implicit (IAT) measures, but not in those for parallel explicit (self-report) measures. Two additional not-yet-tested predictions of the theory are described

    Meta-Analytic Use of Balanced Identity Theory to Validate the Implicit Association Test.

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    This meta-analysis evaluated theoretical predictions from balanced identity theory (BIT) and evaluated the validity of zero points of Implicit Association Test (IAT) and self-report measures used to test these predictions. Twenty-one researchers contributed individual subject data from 36 experiments (total N = 12,773) that used both explicit and implicit measures of the social-cognitive constructs. The meta-analysis confirmed predictions of BIT's balance-congruity principle and simultaneously validated interpretation of the IAT's zero point as indicating absence of preference between two attitude objects. Statistical power afforded by the sample size enabled the first confirmations of balance-congruity predictions with self-report measures. Beyond these empirical results, the meta-analysis introduced a within-study statistical test of the balance-congruity principle, finding that it had greater efficiency than the previous best method. The meta-analysis's full data set has been publicly archived to enable further studies of interrelations among attitudes, stereotypes, and identities
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