Web 2.0 Tools for RolePlay Methodology in an Undergraduate Interdisciplinary Environment

El objetivo de este trabajo es, en primer lugar, proponer una actividad a través de la metodología activa denominada juego de rol en un contexto interdisciplinar, esto es, una actividad que aboga por la interacción de alumnos con roles profesionales específicos de diferentes disciplinas, como bien demanda la sociedad actualmente. En segundo lugar, se hace especial hincapié en la integración de herramientas digitales de la llamada Web 2.0, concretamente, en el uso de wikis, blogs y podcasts para poder llevar a cabo de forma satisfactoria el juego de rol interdisciplinar propuesto.The main aim of this work is, first of all, to propose an activity by means of a the active methodology called roleplay in an interdisciplinary context, that is to say, an activity that pleads for the interaction of undergraduate students with specific professional roles from different disciplines, as current society demands. Secondly, we will pay special attention to the integration of digital tools of the so called Web 2.0, mainly, to the use of the wikis, blogs, and podcasts so as to carry out successfully the proposed interdisciplinary roleplay task

El poder emocional de las campañas publicitarias conceptualizadas con dichos y refranes populares: El caso de la cerveza Poker en Colombia

This work proposes an approach to the effectiveness and emotional power of advertising campaigns to generate insights or relevant experiences in consumers through elements of popular culture in Colombia. The case of Poker beer and its impact on different groups of the Colombian public is analyzed. The main objective is to evaluate the emotional connection generated by Poker advertising campaigns in relation to their conceptualization of friendship and the use of popular sayings and proverbs, through the application of qualitative research and neuromarketing techniques. The Poker brand has constantly evolved based on its promise of value, moving from a completely logical and rational conception of the characteristics of the product to a completely emotional and intuitive conception based on vital experiences of the daily life of the Colombian public. It is validated that the line of the communicational message that they have developed based on sayings and proverbs has had a great impact on people, has generated a positive perception and greater engagement of them towards the brand. This research has responded to the objective set at the beginning of this work regarding the evaluation of the effectiveness of beer advertising campaigns conceptualized with Colombian sayings or proverbs and the emotional connection they generate in the public.Este trabajo propone un acercamiento a la efectividad y al poder emocional de las campañas publicitarias para generar insights o experiencias relevantes en los consumidores a través de elementos de la cultura popular en Colombia. Se analiza el caso de la cerveza Poker y su impacto en diferentes grupos del público colombiano. El objetivo principal es evaluar la conexión emocional que generan las campañas publicitarias de Poker en relación con su conceptualización sobre la amistad y el empleo de dichos y refranes populares, mediante la aplicación de técnicas de investigación cualitativa y de neuromarketing. La marca Poker ha evolucionado constantemente en función de su promesa de valor, pasando de una concepción completamente lógica y racional de las características del producto a una concepción completamente emocional e intuitiva basada en experiencias vitales de la vida cotidiana del público colombiano. Se valida que la línea del mensaje comunicacional que han desarrollado basado en refranes y proverbios ha tenido un gran impacto en las personas, ha generado una percepción positiva y mayor engagement de ellas hacia la marca. Esta investigación ha dado respuesta al objetivo planteado al inicio de este trabajo en cuanto a la evaluación de la efectividad de las campañas publicitarias de cerveza conceptualizadas con refranes o proverbios colombianos y la conexión emocional que generan en el público

El poder emocional de las campañas publicitarias conceptualizadas con dichos y refranes populares: El caso de la cerveza Poker en Colombia

This work proposes an approach to the effectiveness and emotional power of advertising campaigns to generate insights or relevant experiences in consumers through elements of popular culture in Colombia. The case of Poker beer and its impact on different groups of the Colombian public is analyzed. The main objective is to evaluate the emotional connection generated by Poker advertising campaigns in relation to their conceptualization of friendship and the use of popular sayings and proverbs, through the application of qualitative research and neuromarketing techniques. The Poker brand has constantly evolved based on its promise of value, moving from a completely logical and rational conception of the characteristics of the product to a completely emotional and intuitive conception based on vital experiences of the daily life of the Colombian public. It is validated that the line of the communicational message that they have developed based on sayings and proverbs has had a great impact on people, has generated a positive perception and greater engagement of them towards the brand. This research has responded to the objective set at the beginning of this work regarding the evaluation of the effectiveness of beer advertising campaigns conceptualized with Colombian sayings or proverbs and the emotional connection they generate in the public.Este trabajo propone un acercamiento a la efectividad y al poder emocional de las campañas publicitarias para generar insights o experiencias relevantes en los consumidores a través de elementos de la cultura popular en Colombia. Se analiza el caso de la cerveza Poker y su impacto en diferentes grupos del público colombiano. El objetivo principal es evaluar la conexión emocional que generan las campañas publicitarias de Poker en relación con su conceptualización sobre la amistad y el empleo de dichos y refranes populares, mediante la aplicación de técnicas de investigación cualitativa y de neuromarketing. La marca Poker ha evolucionado constantemente en función de su promesa de valor, pasando de una concepción completamente lógica y racional de las características del producto a una concepción completamente emocional e intuitiva basada en experiencias vitales de la vida cotidiana del público colombiano. Se valida que la línea del mensaje comunicacional que han desarrollado basado en refranes y proverbios ha tenido un gran impacto en las personas, ha generado una percepción positiva y mayor engagement de ellas hacia la marca. Esta investigación ha dado respuesta al objetivo planteado al inicio de este trabajo en cuanto a la evaluación de la efectividad de las campañas publicitarias de cerveza conceptualizadas con refranes o proverbios colombianos y la conexión emocional que generan en el público

KidsTalentum: outdoor training program to improve emotional intelligence in adolescents in Manchester United Soccer Schools, Lisbon

This paper intends to evaluate the Outdoor Training methodology, widely used by consultants working for the emotional and social skills of entrepreneurs, in order to verify if it is also valid for working with adolescents, specifically, for developing their emotional intelligence skills. With this in mind, we chose an experimental study involving two groups of 30 adolescents, one as an experimental group and the other as a control group. They were students of the Manchester United Soccer Schools, Lisbon, Portugal. For the assessment of emotional intelligence, we used the Bar-On Emotional Quotient Inventory: Youth Version. The data obtained point to the evidence of improvements in the emotional skills of adaptability, interpersonal relationships, positive mood, and stress management.info:eu-repo/semantics/publishedVersio

Interdisciplinary Tutoring for the Development of Professional-Simulation Role-Plays

Current society is characterised by a growing tendency of interrelationship among different professional sectors in order to offer their potential customers a better quality of certain products or process. Thereby, and in the context of this interdisciplinarity, higher-education teachers must frame their teaching methodologies mainly focused on the acquisition of certain competences so that students could guarantee the development of their professional abilities. Taking this as a premise, we have performed an interdisciplinary role-play so as to allow our students to acquire those professional competences. However, to carry out this performance a well-organised tutorial plan, divided into several tutoring sessions, was required to succeed in the use of this active methodology

Desarrollo y evaluación de un proyecto de aprendizaje-servicio para la infancia vulnerable (Fase II)

Depto. de Estudios EducativosDepto. de Investigación y Psicología en EducaciónFac. de EducaciónFALSEsubmitte

Plan de contingencia para los servicios de medicina intensiva frente a la pandemia COVID-19

In January 2020, the Chinese authorities identified a new virus of the Coronaviridae family as the cause of several cases of pneumonia of unknown aetiology. The outbreak was initially confined to Wuhan City, but then spread outside Chinese borders. On 31 January 2020, the first case was declared in Spain. On 11 March 2020, The World Health Organization (WHO) declared the coronavirus outbreak a pandemic. On 16 March 2020, there were 139 countries affected. In this situation, the Scientific Societies SEMICYUC and SEEIUC, have decided to draw up this Contingency Plan to guide the response of the Intensive Care Services. The objectives of this plan are to estimate the magnitude of the problem and identify the necessary human and material resources. This is to provide the Spanish Intensive Medicine Services with a tool to programme optimal response strategies

Big data en educación II: metodologías adaptativas en el proceso de enseñanza-aprendizaje desde el diagnóstico del estudiante

Fac. de Comercio y TurismoFALSEsubmitte

Differences in clinical features and mortality in very old unvaccinated patients (≥ 80 years) hospitalized with COVID-19 during the first and successive waves from the multicenter SEMI-COVID-19 Registry (Spain)

Background: Old age is one of the most important risk factors for severe COVID-19. Few studies have analyzed changes in the clinical characteristics and prognosis of COVID-19 among older adults before the availability of vaccines. This work analyzes differences in clinical features and mortality in unvaccinated very old adults during the first and successive COVID-19 waves in Spain. Methods This nationwide, multicenter, retrospective cohort study analyzes unvaccinated patients >= 80 years hospitalized for COVID-19 in 150 Spanish hospitals (SEMI-COVID-19 Registry). Patients were classified according to whether they were admitted in the first wave (March 1-June 30, 2020) or successive waves (July 1-December 31, 2020). The endpoint was all-cause in-hospital mortality, expressed as the case fatality rate (CFR). Results Of the 21,461 patients hospitalized with COVID-19, 5,953 (27.7%) were >= 80 years (mean age [IQR]: 85.6 [82.3-89.2] years). Of them, 4,545 (76.3%) were admitted during the first wave and 1,408 (23.7%) during successive waves. Patients hospitalized in successive waves were older, had a greater Charlson Comorbidity Index and dependency, less cough and fever, and met fewer severity criteria at admission (qSOFA index, PO2/FiO2 ratio, inflammatory parameters). Significant differences were observed in treatments used in the first (greater use of antimalarials, lopinavir, and macrolides) and successive waves (greater use of corticosteroids, tocilizumab and remdesivir). In-hospital complications, especially acute respiratory distress syndrome and pneumonia, were less frequent in patients hospitalized in successive waves, except for heart failure. The CFR was significantly higher in the first wave (44.1% vs. 33.3%; -10.8%; p = 95 years (54.4% vs. 38.5%; -15.9%; p < 0.001). After adjustments to the model, the probability of death was 33% lower in successive waves (OR: 0.67; 95% CI: 0.57-0.79). Conclusions Mortality declined significantly between the first and successive waves in very old unvaccinated patients hospitalized with COVID-19 in Spain. This decline could be explained by a greater availability of hospital resources and more effective treatments as the pandemic progressed, although other factors such as changes in SARS-CoV-2 virulence cannot be ruled out