Satisfacción del turista en los eventos del FIAV para la declaratoria de “Loja, ciudad creativa de la música”

La iniciativa “Red de Ciudades Creativas - UNESCO”, se establece como un clúster de desarrollo local que agrupa ciudades caracterizadas por sus capacidades, cuyo objetivo es trabajar de forma conjunta para incentivar las industrias culturales y creativas. En este marco, la ciudad Loja ha establecido como meta de desarrollo local anexarse a dicha red dentro del campo de la música. Las manifestaciones culturales relacionadas con la música se han articulado en el Festival Internacional de Artes Vivas de Loja (FIAVL), evento que promueve espacios para la manifestación de varias artes escénicas. Este evento se ha constituido como una fuente generadora de divisas para la población residente, gracias a los flujos turísticos. En función de ello, el propósito del estudio es analizar la satisfacción del turista sobre los eventos del FIAVL, a través de un análisis de correspondencia de la edición 2017

Social use through tourism of the intangible cultural heritage of the amazonian Kichwa nationality

The traditional trend in heritage management focuses on a conservationist strategy, i.e., keeping heritage in a good condition while avoiding its interaction with other elements. This condition results in the link between heritage and tourism to be established as juxtaposed process, which gives rise to the need to broaden the concept of heritage and how it can be used through tourism to contribute to the local development of communities. The objective of this study is to show the different mechanisms of social use that the intangible cultural heritage of the different peoples and nationalities of Ecuador can have. For this purpose, the San Antonio de Killu Yaku community, parish of Puerto Napo, canton Tena, Napo province, is taken as a case study, based on an analysis of the current situation of tourism in the community. The cultural resources of the territory are taken as a starting point to transform them into tourist attractions for the construction of a thematic heritage space, in order to minimize the concern about the erosion and lack of appreciation of the ancestral manifestations and knowledge that the nationality possesses, due to the accelerated globalization of society. The analysis corresponds to a descriptive process of all the information collected with the proposed exploitation mechanisms through tourism activities. During the process, an increase in the exchange of knowledge was shown, as well as a constant cultural insurgency in which people maintain themselves to safeguard their cultures.Junta de Extremadura | Ref. GR2116

Safeguarding intangible cultural heritage: the Amazonian Kichwa people

Indigenous communities express their concern about the weakening and low appreciation of their millenary and ancestral manifestations and knowledge, due to society’s accelerated globalization. This fact has caused intergenerational transmission to be minimal, resulting in a gradual cultural erosion and loss of collective memory of human groups. The purpose of this study is to safeguard of the Intangible Cultural Heritage (ICH) of the Amazonian Kichwa nationality through identification and records of cultural manifestations. The analysis corresponds to a descriptive process of all the information collected, which was built from the development of multiple processes of cultural revitalization that correspond to in-depth interviews with community leaders and participatory workshops with all members of the community. During the process, an increase in the exchange of knowledge was observed, in addition to constant cultural insurgency in which the peoples maintain themselves in order to safeguard their cultures

Rural tourism in a binational context case study: mangachurco-casitas tourist route

With the firm intention of strengthening the integration of the neighboring countries of Ecuador and Peru, actions that contribute to the development of these areas, considered tourism, are promoted as a dynamic axis of the economy based on the use of differences or comparative advantages of each country. The purpose of this research is focused on the development and design of a binational tourist route that integrates localities of the Ecuadorian-Peruvian Border Integration Zone, punctually between the Province of Loja - Ecuador and the Department of Tumbes - Peru, for which the aim is to link tourism in the area with new formulas for rural management. The methodology is proposed with a participative, interactive and spontaneous approach that encourages the inclusion of all the actors that have direct competence with the development of the tourist route in order to achieve an empowerment of the process. Among the main findings are high levels of poverty in the population, limited transportation systems, a silver and limited tourist infrastructure, although there are natural and cultural tourist attractions with high tourism potential. The evaluation of the entire route establishes that it has a medium potential with opportunities for increase, thanks to the empowerment and the generation of alliances in strategic points between the two countries

The link between higher education institutions as a support for development of community tourism and conservation of the mangrove in Costa Rica island, El Oro, Ecuador

The present is a study on the connection that the institutions of Higher Education have with the community, and the obligation as an academy to contribute to the development of vulnerable zones. Here we analyze the existing resources on the Costa Rica Island, which is located in the Jambelí Archipelago, in the Santa Rosa canton, El Oro province. In this area there are approximately 520 ha. of mangrove, whose custody was delivered by the Ministry of Environment of Ecuador in 2000 to the Costa Rica Association; a methodology based on a theoretical - exploratory analysis has been used in which data from primary and secondary sources was obtained to determine the biodiversity existing in the area, mainly in the mangrove, while the second phase consisted in the application of the methodology of survey and hierarchy of tourist attractions established by the Ministry of Tourism of Ecuador, composed of four points that are: survey, registration, weighting and ranking. The link that has been achieved through this study, results in the discovery of the tourist vocation of the island, since tourism as an activity contributes to the revaluation of the area and to enhance the initiatives of the comuneros, besides, consolidate the presence of the UTPL, as a pioneer in the development of social responsibility projects with impact on the community

Generation of a service quality index for tourist food and beverage establishments

La calidad representa un constante desafío que debe ser afrontado por las empresas tanto turísticas como no turísticas, debido a que ésta depende de la evolución de las necesidades que el cliente posee, por lo cual dentro de la literatura académica se han desarrollado diversos métodos o mecanismos para su medición. La presente investigación tiene como objetivo generar un índice que permita evaluar la calidad del servicio de alimentos y bebidas que brindan los establecimientos turísticos de la ciudad de Riobamba, provincia de Chimborazo. La metodología empleada corresponde a un análisis factorial que sintetiza la información de 10 criterios identificados en las tres plataformas virtuales de reserva más representativas del mundo. El principal aporte que brinda este estudio es la generación de un método de medición mucho más flexible que puede adaptarse a la variabilidad de la calidad dentro de los servicios turísticos, y que puede ser replicado hacia otros sectores.Quality represents a constant challenge that must be faced by both tourism and non-tourism companies, because it depends on the evolution of the needs that the client has, for which various methods or mechanisms have been developed within the academic literature for your measurement. The present research aims to generate an index that allows evaluating the quality of the food and beverage service provided by tourist establishments in the city of Riobamba, province of Chimborazo. The methodology used corresponds to a factor analysis that synthesizes the information of 10 criteria identified in the three most representative virtual reservation platforms in the world. The main contribution that this study provides is the generation of a much more flexible measurement method that can be adapted to the variability of quality within tourist services, and that can be replicated in other sectors

Collaborative economy: analysis of scientific production in academic magazines

Propiciado por las nuevas tecnologías e Internet y acrecentado por la crisis surge la Economía Colaborativa, movimiento que permite a individuos compartir e intercambiar servicios o bienes a cambio de una compensación pactada entre las partes. El objetivo de este estudio es mostrar el estado actual de la investigación científica sobre Economía Colaborativa. La metodología utilizada es un análisis Bibliométrico de carácter descriptivo y exploratorio de los artículos publicados en revistas indexadas en la base de datos Scopus (Elsevier). Mediante una búsqueda avanzada de términos se identificaron y analizaron 165 documentos. Los resultados obtenidos ponen de manifiesto el creciente interés de la comunidad científica, principalmente en los países anglosajones (Estados Unidos y Reino Unido) por el tema en los últimos cinco años, motivado por su rápido crecimiento y sus efectos sobre diversos aspectos del modelo de vida actual. Encontrándose el mayor número de publicaciones en las áreas de ciencias sociales, informática y empresa, administración y contabilidad.Propitiated by new technologies and Internet and enhanced by the crisis arises Collaborative Economics, movement that allows individuals to share and exchange services or goods in exchange for a compensation agreed between the parties. The aim of this study is to show the current state of scientific research about Collaborative Economics. The methodology used is a bibliometric analysis, descriptive and exploratory of articles published in journals indexed in the Scopus database (Elsevier). Through an advanced search, terms are identified and analyzed 165 documents. The results show the growing interest of the scientific community, mainly in Anglo-Saxon countries (US and UK) on the subject in the last five years, motivated for its rapid growth and its effects on various aspects of the model current life. Finding himself the highest number of publications in the areas of social sciences, computer science and business, administration and accounting.peerReviewe

Pilot proposal for heritage tourist route within the casanga estate, paltas - Ecuador

The understanding of the historical role of the development within Ecuador, and primarily at the regional level in the province of Loja, is a line of research that has a long journey to discover, study and above all rescue. When approaching the figure of the hacienda, a thought revives among the population in which these spaces are related to large tracts of land, in which precarious work predominated. The purpose of this study focuses on the rescue of the history and identification of the finance structure used within the Casanga estate located within the Paltas canton of the province of Loja, from which a pilot proposal for a tourist route is developed heritage focused on the knowledge of local history and the enhancement of the treasury remains that are still maintained of what was the Casanga estate. Among the main results highlights the recovery of this hacienda as a fundamental element for the recovery of the cultural identity of the cantón inhabitants in addition to highlighting the heritage tourism potential that house the cantón

Ruta de la Espiritualidad y el Trayecto Singular de las Siete Cruces en Quito, Ecuador

La riqueza de patrimonio cultural religioso que posee el Ecuador en muy amplia, principalmente, porque al hablar de arte en el país es hablar sobre la religión directamente. Con la llegada de la conquista español se inició con la construcción de impresionantes edificaciones que ratificaban la presencia de la religión católica en el país. Una de los más grandes exponentes de esta riqueza es el Centro Historio de la Quito, ubicado en la capital del país. Este artículo se plantea como objetivo principal describir y analizar la Ruta de la Espiritualidad a la cual se suma el singular trayecto de las siete cruces, con la finalidad de a través de su integración se pueda proponer una ruta alterna que potencie el turismo religioso a lo largo de todo el año dentro de la ciudad de Quito. La metodología utilizada constituye un análisis descriptivo apoyado en fuentes primarias y secundarias que abordan el origen, historia y acciones que se han desarrollo hasta el momento dentro de este trayecto. Entre las principales conclusiones resalta que el centro histórico dispone de elementos singulares que permite la inserción de una nueva experiencia turística, particularmente por la cercanía y concentración de los atractivos en un reducido espacio, hecho que facilita el desarrollo del trayecto turístico y permite proyectar el turismo religioso a lo largo de todo el año

Social Use through Tourism of the Intangible Cultural Heritage of the Amazonian Kichwa Nationality

The traditional trend in heritage management focuses on a conservationist strategy, i.e., keeping heritage in a good condition while avoiding its interaction with other elements. This condition results in the link between heritage and tourism to be established as juxtaposed process, which gives rise to the need to broaden the concept of heritage and how it can be used through tourism to contribute to the local development of communities. The objective of this study is to show the different mechanisms of social use that the intangible cultural heritage of the different peoples and nationalities of Ecuador can have. For this purpose, the San Antonio de Killu Yaku community, parish of Puerto Napo, canton Tena, Napo province, is taken as a case study, based on an analysis of the current situation of tourism in the community. The cultural resources of the territory are taken as a starting point to transform them into tourist attractions for the construction of a thematic heritage space, in order to minimize the concern about the erosion and lack of appreciation of the ancestral manifestations and knowledge that the nationality possesses, due to the accelerated globalization of society. The analysis corresponds to a descriptive process of all the information collected with the proposed exploitation mechanisms through tourism activities. During the process, an increase in the exchange of knowledge was shown, as well as a constant cultural insurgency in which people maintain themselves to safeguard their cultures