Trends and preferences of Internet participants: differences between SNS users and non-users

The staggering growth of online social networking and the potential of Social Networking Sites as marketing channels has become an issue of attention and interest by commercial organizations. This explorative study provides the basis for understanding the nature and behaviour of users of these sites. Based on a national sample, this paper investigates the demographics, profiles and behaviour of participants of Social Networking Sites in The Netherlands. The paper compares the online behaviour of users and non-users of SNS and reveals that the first category of networked citizens is much more active on most types of online activities. Furthermore the study identifies the profile of the average participant in online social networks, identifies preferences and reveals ways that online citizens are engaged with this particular form of social media. The findings provide a better understanding of the importance of the Social Networks for the digital citizen and present useful facts to marketers eager to integrate these media into their marketing approaches and strategies; they also present researchers of human behaviour with interesting insights on the role of the online social networks as platforms of social interaction and communication

Reducing the environmental impact of surgery on a global scale: systematic review and co-prioritization with healthcare workers in 132 countries

Abstract Background Healthcare cannot achieve net-zero carbon without addressing operating theatres. The aim of this study was to prioritize feasible interventions to reduce the environmental impact of operating theatres. Methods This study adopted a four-phase Delphi consensus co-prioritization methodology. In phase 1, a systematic review of published interventions and global consultation of perioperative healthcare professionals were used to longlist interventions. In phase 2, iterative thematic analysis consolidated comparable interventions into a shortlist. In phase 3, the shortlist was co-prioritized based on patient and clinician views on acceptability, feasibility, and safety. In phase 4, ranked lists of interventions were presented by their relevance to high-income countries and low–middle-income countries. Results In phase 1, 43 interventions were identified, which had low uptake in practice according to 3042 professionals globally. In phase 2, a shortlist of 15 intervention domains was generated. In phase 3, interventions were deemed acceptable for more than 90 per cent of patients except for reducing general anaesthesia (84 per cent) and re-sterilization of ‘single-use’ consumables (86 per cent). In phase 4, the top three shortlisted interventions for high-income countries were: introducing recycling; reducing use of anaesthetic gases; and appropriate clinical waste processing. In phase 4, the top three shortlisted interventions for low–middle-income countries were: introducing reusable surgical devices; reducing use of consumables; and reducing the use of general anaesthesia. Conclusion This is a step toward environmentally sustainable operating environments with actionable interventions applicable to both high– and low–middle–income countries

International Journal of Electronic Marketing and Retailing

The world of electronic marketing is continuously evolving. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing. Current technological and quantitative approaches to e-marketing, treating consumer relations as a database problem, are insufficient for a deeper understanding of the implications of this evolution. IJEMR fills this gap, fostering new cutting-edge approaches to e-marketing, e-consumers and e-tailing

A Relational Study of Critical Threats and Risks Affecting the Potential Usage of Collaborative Pattern

With increased variety of collaborative tools offering advanced features, knowledge sharing among professional and social peers has become independent of space and time. This paper identifies the potential of social networks for educational collaboration among school stakeholders. It also draws an attention towards crucial threats and risks associated with the oblivious use of this online collaborative pattern. Cyber security issues are classified; showing high impact on the acceptance and intentional use of social networking sites (SNS). Influence of security and privacy issues on a trusted participation of stakeholders in a collaborative environment is discussed in the light of comprehensive review of literature. Conclusively all devised research hypotheses were supported using structural equation modelling techniques. Moreover, this research study discusses the research questions and investigated research findings. It is suggested that vigilant dealing with possible cyber-crimes and following the best practices for safe and secure SNS usage can lead towards operative use of this participatory platform in an educational paradigm

International Growth and Social Media Competitiveness of Small Software Firms

The current chapter aims to increase the understanding on how social media as a tool can become a source of competitiveness and enhance international growth of small technology firms operating in software sector. Based on exploratory case studies undertaken in two Finnish software firms, our chapter specifically links international growth to organizational functions and specific social media platforms. We offer insights on how organizational functions like sales and marketing, research and development, customer support, and human resources can efficiently use specific social media platforms to positively influence international growth. Finally, our chapter offers both theoretical and managerial implications.© 2021 Palgrave Macmillan. This is a post-peer-review, pre-copyedit version of a chapter published in a book “Technological Innovation and International Competitiveness for Business Growth : Challenges and Opportunities”. The final authenticated version is available online at: https://doi.org/10.1007/978-3-030-51995-7_4fi=vertaisarvioitu|en=peerReviewed