Towards Consumer 4.0 Insights and Opportunities under the Marketing 4.0 Scenario

This Research Topic is a sequel to our previous Research Topic “From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0”. This first article collection was devoted to analyze the changes that appeared in different industries and companies, fostered by factors mainly related to the development of technologies. The evolution from consumer 3.0 to consumer 4.0 represents an opportunity to feature the changes that have been occurring lately as well as to gain an insight into the future of consumer behavior. Nowadays, the markets are experiencing several transformations in consumer behavior. These changes have been fueled by several trends: processes of globalization that produced an extraordinary assortment of diverse products and brand alternatives, new business models based on the intensive use of technology advances in communication and mobile technologies that allow customers’ capacity to easily participating in co-creation processes with companies; and big data developments. In this scenario, customers acquired more power than ever before due to their availability of information required to choose among the better priced alternatives product-brand options, as well as the technological means to access to such alternatives. Thus, customers evolved from a position to simply receiving the offer proposed by companies, to a position of power where they had the last word in the decision process, that is, the position of consumer 3.0. These consumers were characterized by their ability to adopt and use new technologies to meet their individual needs. What is more, these types of consumers did not longer easily respond to traditional mass marketing techniques. Instead, this generation of consumers demanded a highly customized approach across all facets of businesses including new product development, communication and customer service, among others. Nevertheless, in the advent of Marketing 4.0, a new type of consumer is observed, namely the customer 4.0. The transition from consumer 3.0 to consumer 4.0 is becoming evident, not only in consumers’ behavior but also in companies’ behavior. Related to the first one, consumers 4.0 are hyper-connected through different technologies, including not only the well-known mobile or digital technologies, but also other type of technologies, such as IoT, nanotech or artificial intelligence. Hence, their behavior is characterized by the demand of technology that have integrated the facets of Marketing 4.0 such as geolocation, marketing virtual and augmented reality facets. Regarding the second one, companies should face a digital transformation affecting not only value areas, but also, the way business interact with the environment. In particular, companies need to incorporate systems and applications that allow them to collect and analyze information, while helping decision making, since in the long run these issues constitute the cornerstone on which to start building a successful marketing strategy 4.0. This Research Topic welcomes scientific papers that covers the following topics (but not limited exclusively): - Consumers’ 4.0. behavior in different countries, industries, products, brands, etc.; - Digital transformations of industries and companies due to new consumption patterns; - New devices launched by companies work to meet the demands of consumer 4.0 (e.g., IoT), as well as the use consumers make of such devices; - The latest technology trends in business areas that make easier the consumer-companies relationships (processing, communication or any other digital technologies)

Splitting of the middle layer of LPW SAFNWC/MSG satellite product in order to improve the monitoring of pre-convective environments

International audienceSeven of the infrared channels from the Spinning Enhanced Visible and Infrared Imagery (SEVIRI) instrument, on board the Meteosat Second Generation (MSG), are used to retrieve Layer Precipitable Water (LPW) and Stability Analysis Imagery (SAI) in the SAFNWC framework. Both products are retrieved using a statistical retrieval based on neural networks; they are routinely generated every fifteen minutes at a satellite horizontal resolution of 3 km in NADIR only in cloud-free areas. Many factors are involved in the development of severe weather and these parameters are only some of the indicators. However, due to the high resolution of these products, the use of them in conjunction with satellite and radar images can help to identify mesoscale features related to convection. The MSG moisture and parcel instability time trend fields are especially useful during the period previous to convection. Once the outbreak of convection occurs, the products calculated in the clear air pixels surrounding the convective system can give us hints to anticipate its evolution. SAFNWC LPW and SAI were analyzed for a severe weather event during August 2004. A thunderstorm over Teruel (Spain) produced intense precipitation and hail; a tornado developed while this thunderstorm was moving towards SE. The pre-convective parcel potential buoyancy and moisture SAFNWC products changed in a way that was consistent with the observed intense convective activity. In previous studies, the atmospheric moisture in medium levels, which has been proven to be relevant in some cases, was represented by only one level parameter (ML: middle layer LPW). However, it was observed that this layer is too thick to do an adequate analysis of moisture available for convection. Hence, an improvement on the LPW algorithm has been carried out by splitting the middle layer into two new sub-layers (approximately separated at 700 hPa) and training two new neural networks. The impact of monitoring moisture in the new sub-layers separately in this severe weather event has been tested, and the improvements achieved have been evaluated

Temporal analysis of natural radionuclides deposition at Málaga(2005-2016)

Atmospheric deposition of radionuclides has been investigated in many studies from the aspects of both radiation protection and geochemistry. The present study, carried out in the city of Málaga, in the southeast of Spain, focuses on the assessment of the bulk depositional fluxes of three natural radionuclides: 7Be (cosmogenic origin), and 210Pb and 40K (crustal origin). These three radionuclides are useful markers of particles arising from their respective sources. To obtain fundamental information of atmospheric transportation, sedimentation and geological process of particulate matter, a long-term monitoring of atmospheric deposition has been carried out in Málaga from January 2005-December 2016. Samples of bulk deposition were collected on a monthly basis on a stainless steel tray from January 2005 to December 2016. Afterwards, a volume of 6 L of the bulk deposition was reduced via evaporation to 1 L approximately and transferred to a Marinelli geometry container for gamma counting. Additionally, aerosols samples were collected weekly in cellulose membrane filters of 0.8μm pore size and 47mm diameter with an air sampler lodged in an all-weather sampling station, situated on the roof near the bulk rain collector. Gamma counting of the aerosols and bulk deposition samples was performed using an intrinsic germanium coaxial detector, Re-Ge-type (CANBERRA). This study describes the results and then discusses characteristics of atmospheric deposition of mentioned radionuclides with respect to seasonal variations and dependency on controlling factors. The depositional fluxes of all radionuclides showed a clear seasonal trend with summer minimum and high values in wintertime

Optimisation of post-drawing treatments by means of neutron diffraction

The mechanical properties and the durability of cold-drawn eutectoid wires (especially in aggressive environments) are influenced by the residual stresses generated during the drawing process. Steelmakers have devised procedures (thermomechanical treatments after drawing) attempting to relieve them in order to improve wire performance. In thiswork neutron diffraction measurements have been used to ascertain the role of temperature and applied force – during post-drawing treatments – on the residual stresses of five rod batches with different treatments. The results show that conventional thermomechanical treatments are successful in relieving the residual stresses created by cold-drawing, although these procedures can be improved by changing the temperature or the stretching force. Knowledge of the residual stress profiles after these changes is a useful tool to improve the thermomechanical treatments instead of the empirical procedures used currently

Myristic acid potentiates palmitic acid-induced lipotoxicity and steatohepatitis associated with lipodystrophy by sustaning de novo ceramide synthesis.

Palmitic acid (PA) induces hepatocyte apoptosis and fuels de novo ceramide synthesis in the endoplasmic reticulum (ER). Myristic acid (MA), a free fatty acid highly abundant in copra/palmist oils, is a predictor of nonalcoholic steatohepatitis (NASH) and stimulates ceramide synthesis. Here we investigated the synergism between MA and PA in ceramide synthesis, ER stress, lipotoxicity and NASH. Unlike PA, MA is not lipotoxic but potentiated PA-mediated lipoapoptosis, ER stress, caspase-3 activation and cytochrome c release in primary mouse hepatocytes (PMH). Moreover, MA kinetically sustained PA-induced total ceramide content by stimulating dehydroceramide desaturase and switched the ceramide profile from decreased to increased ceramide 14:0/ceramide16:0, without changing medium and long-chain ceramide species. PMH were more sensitive to equimolar ceramide14:0/ceramide16:0 exposure, which mimics the outcome of PA plus MA treatment on ceramide homeostasis, than to either ceramide alone. Treatment with myriocin to inhibit ceramide synthesis and tauroursodeoxycholic acid to prevent ER stress ameliorated PA plus MA induced apoptosis, similar to the protection afforded by the antioxidant BHA, the pan-caspase inhibitor z-VAD-Fmk and JNK inhibition. Moreover, ruthenium red protected PMH against PA and MA-induced cell death. Recapitulating in vitro findings, mice fed a diet enriched in PA plus MA exhibited lipodystrophy, hepatosplenomegaly, increased liver ceramide content and cholesterol levels, ER stress, liver damage, inflammation and fibrosis compared to mice fed diets enriched in PA or MA alone. The deleterious effects of PA plus MA-enriched diet were largely prevented by in vivo myriocin treatment. These findings indicate a causal link between ceramide synthesis and ER stress in lipotoxicity, and imply that the consumption of diets enriched in MA and PA can cause NASH associated with lipodystrophy

Consumo de jamón curado e incidencia de eventos cardiovasculares, hipertensión arterial o ganancia de peso

Fundamento y objetivo: El jamón curado es uno de los alimentos característicos de la dieta mediterránea española. Sin embargo, no existe ningún estudio epidemiológico prospectivo que haya valorado sus efectos sobre la salud humana. Nuestro objetivo fue evaluar la asociación entre el consumo de jamón curado y la incidencia de hipertensión arterial, enfermedad cardiovascular y/o ganancia de peso. Sujetos y método: En una cohorte epidemiológica prospectiva y dinámica de 13.293 graduados universitarios (Proyecto SUN) se analizó la incidencia de enfermedad cardiovascular, hipertensión arterial y la ganancia de peso a lo largo de un seguimiento máximo de 6 años. Se ajustaron modelos de regresión de Cox para estimar hazard ratios (riesgos relativos [RR]) tras ajustar por posibles factores de confusión. Resultados: El consumo de jamón en los niveles más altos (> 4 raciones/semana) no presentaba asociación con la incidencia de eventos cardiovasculares (RR=1,02; [IC 95%: 0,44-2,39]), tras ajustar por edad, sexo, ingesta energética total y patrón dietético, en comparación con los consumos inferiores a una vez por semana. Al repetir esta comparación para la hipertensión, y tras ajustar por edad, sexo, ingesta energética total e índice de masa corporal, se encontró un RR = 0.74 (IC 95%: 0.55-1.01). En la comparación del cambio de peso medio anual entre estas mismas categorías extremas de consumo (=4 raciones) se encontró una diferencia no significativa de 0,033 kg (IC 95%: -0,041 a +0,107) en la ganancia media de peso al año tras ajustar por sexo, edad, tabaco, actividad física e índice de masa corporal inicial. Conclusiones: Los resultados de esta cohorte no proporcionan evidencia de que el consumo de jamón curado se asocie a mayor riesgo cardiovascular, de hipertensión arterial o de ganancia de peso.Background and objective: Cured ham is a characteristic food in Spanish Mediterranean diet. However, no prospective epidemiologic study assessing its effects on human health is available. Our aim was to assess the association between the consumption of cured ham and cardiovascular disease, hypertension or weight gain. Subjects and Method: In a prospective and dynamic epidemiologic cohort composed exclusively of university graduates (the SUN Project, n=13,293), we analyzed the incidence of cardiovascular disease, hypertension or average yearly weight gain after a maximum follow-up of 6 years. Cox (proportional hazards) regression models were fitted to estimate hazard ratios (relative risks [RR]) after adjusting for potential confounding. Results: No association was found between higher levels of consumption of cured ham (> 4 servings/week) and the incidence of cardiovascular disease (RR=1.02; [95%CI]: 0.44-2.39), in analyses adjusted for age, sex, total energy intake and dietary pattern, compared to the consumption of less than one serving a week. When we repeated this comparison for the incidence of hypertension, and adjusting for age, sex, total energy intake and body mass index, the RR was 0.74 (95% CI: 0.55-1.01). In the comparison of average yearly weight gain between these extreme categories of cured ham consumption (=4 servings/week) a non-significant difference of 0.033 kg (95% CI: -0.041 to 0.107) was found after adjusting for sex, age, smoking, physical activity, and baseline body mass index. Conclusions: The results of this cohort study do not support any association between the consumption of cured ham and a higher risk of cardiovascular disease, hypertension or weight gain