An Examination of Not-For-Profit Stakeholder Networks for Relationship Management: A Small-Scale Analysis on Social Media

Using a small-scale descriptive network analysis approach, this study highlights the importance of stakeholder networks for identifying valuable stakeholders and the management of existing stakeholders in the context of mental health not-for-profit services. We extract network data from the social media brand pages of three health service organizations from the U.S., U.K., and Australia, to visually map networks of 579 social media brand pages (represented by nodes), connected by 5,600 edges. This network data is analyzed using a collection of popular graph analysis techniques to assess the differences in the way each of the service organizations manage stakeholder networks. We also compare node meta-information against basic topology measures to emphasize the importance of effectively managing relationships with stakeholders who have large external audiences. Implications and future research directions are also discussed

Modelling Co-Creation Ecosystem for Public Open Spaces

Co-creation can be defined as the involvement of citizens in the initiation and/or the design process of public services in order to (co)create beneficial outcomes and value for society. Mediated public open spaces are ideal environments for co-creation to emerge due to the involvement of the community and ICT in the knowledge creation. The aims of the research presented in the chapter are two-fold: to conduct a mapping activity in order to collect the insights on civic technologies promoting the creation of open public spaces through the use of ICT and to define the critical dimensions in designing cocreative ecosystems. The mapping strategy was conducted by evaluating the civic technologies in Lithuania and Bulgaria. The insights from the empirical exercise allow to draw managerial and organizational recommendations for strengthening the collective efforts of citizens, IT developers, public and governmental institutions in creating open, inclusive and reflective open public spaces

Proposal, project, practice, pause: developing a framework for evaluating smart domestic product engagement

Smart homes are fast becoming a reality, with smart TVs, smart meters and other such “smart” devices/systems already representing a substantial household presence. These, which we collectively term “smart domestic products” (SDPs), will need to be promoted, adopted, and normalized into daily routines. Despite this, the marketing canon lacks a substantive discourse on pertinent research. We look to help correct this by melding ideas from organizational sociology, innovation diffusion and appropriation studies, and service dominant logic. Consequently, we suggest a framework for research that responds directly to the specific characteristics of SDPs. Using the SDP eco-system as a context, our framework emphasizes the interplay of embeddedness, practice, value and engagement. It comprises a four-stage horizontal/ longitudinal axis we describe as proposal, project, practice and pause. Cross-sectionally we focus on value, and combine aspects of existing thought to suggest how this impacts each stage of our engagement continuum. We subsequently identify perceived personal advantage as the resultant of these two axes and propose this as the key for understanding consumer and SDP sociomaterial engagement. This article also advances a definition of SDPs and ends with an agenda for further research

S-D logic-informed customer engagement: Integrative framework, revised fundamental propositions, and application to CRM

Advance online in 2016</p

The evolution and prospects of service-dominant logic An investigation of past, present, and future research

Service-dominant logic (SDL) emerged over a decade ago as a potential framework and paradigmatic lens for rethinking the role of service in exchange and value creation. The growth of SDL reflects a major shift in service research. However, SDL&#039;s relationship to prior service literature and its potential for future development in this field have not been empirically examined. We explore the foundational research areas and evolution of SDL research through a systematic investigation, which combines cocitation analysis with a novel text mining tool, Leximancer. Specifically, we investigate the research streams connected with SDL and compare core themes across two time periods (2004 to 2008 vs. 2009 to 2015). The findings reveal SDL&#039;s interdisciplinary theoretical heritage and significant changes in the structure of focal themes and concepts over time. Our analyses identify current limitations and subsequent research areas and questions to further develop strategic approaches for SDL and advance a service ecosystems view. These include open innovation, dynamic capabilities, organizational microfoundations, and service systems, as well as social capital and consumer culture theories. Integration of midrange theories and strategic frameworks in these particular areas can help to guide managers in improving service innovation and enhancing value creation in service ecosystems

The role of symbols in value co-creation.

The research aims to explore the role of symbols in value co-creation in order to develop a deeper understanding of how actors, communicate, interact and reconcile perspectives as they integrate and exchange resources to create value for themselves and for others. We draw on a service-ecosystems approach to value co-creation and propose a conceptual framework that highlights varying views of value and articulates the way in which value co-creation results from the integration of resources and interactions among multiple entities. We argue that symbols assist actors in co-creating shared meanings that help actors make decisions regarding current and future interactions. In this way, symbols support the coordination of interaction and communication, as well as the computation or evaluation of value, among actors. We provide an empirical example of our conceptual framework as supporting evidence for the role of symbols in value co-creation, and point toward directions for future research