831 research outputs found

    State Highlights 3/22/1940

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    This is the student newspaper from Western State High School, the high school that was on the campus of Western Michigan University, then called State Highlights, in 1940

    Cayamo - A case study of a music themed cruise

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    Purpose - This paper aims to provide a look at an unusual emerging market though its main aim is to provide a rich and colourful exercise for teaching marketing. Rich in that the teacher has a variety of options, colourful in that the student will be engaged by the language and content. Design/methodology/approach - The case study focuses on an unusual and relatively new leisure product that combines two growing areas: cruise tourism and music festivals. The case is written in a narrative style to allow student interpretation of the material and application to a range of marketing concepts. The information within the case is derived from a number of published sources including market data, internet chatrooms, blogs and an interview with a customer. Findings - The case builds to provide a picture of an innovative niche product in an emerging growth market. In the introduction, it demonstrates that popular music is no longer limited to low-income youth. The sections that follow the introduction set the scene for a (variable) market definition. Next, the experiences revealed in the Sixthman Blog show their lack of understanding of this "new product". Whilst, the personal experience that follows highlights typical customer demographics and needs. The research from Mintel pulls much of this together before leaving some thoughts for the future in the final section. Originality/value - The case can be used for teaching in a number of ways, for example, relating to market development, segmentation, targeting and marketing communications. © Emerald Group Publishing Limited

    Restricted Opportunities, Personal Choices, Ineffective Policies: What Explains Food Insecurity in Oregon?

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    This study examines the extent to which household demographics, local economic and social conditions, and federal food security programs explain the likelihood of household food insecurity in Oregon. Between 1999 and 2001, Oregon had the highest average rate of hunger in the nation and ranked in the top five states with respect to food insecurity. Statistical analyses using a multivariate logit model reveal that food insecurity is influenced by much more than demographics and individual choices. County-level factors such as residential location (urban versus rural) and housing costs significantly affect the likelihood that families will be food insecure.food insecurity, food stamps, hunger, rural residence, Food Security and Poverty,

    Financial Literacy: What Are Business Schools Teaching?

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    The financial illiteracy of Americans has attracted the attention and funds of more than 10 federal agencies and countless other state agencies and non-profit organizations. The manifestations of poor financial skills and planning are divorce, depression, and many elderly Americans living in poverty. Hundreds of business and non-business college students have been surveyed. Both groups were found to be financially illiterate. We examined the curricula of 100 AACSB institutions and concluded that business schools are either not offering fundamental courses in personal financial planning or that the courses are not generally available to business students (for credit) or non-business students. It is ironic that college students are graduating with the required 60 credits in the liberal arts, but are not required to pass a course in personal finance. We feel strongly that it is time for business faculty, specifically finance faculty, to argue that being financially literate is as important as being literate in English and the sciences

    Berman, Ronald: Memoranda (1975-1984): Speech 01

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    The United States Forest Service: Changing of the Guard

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    State Highlights 6/13/1941

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    This is the student newspaper from Western State High School, the high school that was on the campus of Western Michigan University, then called State Highlights, in 1941

    Spartan Daily, January 5, 1948

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    Volume 36, Issue 54https://scholarworks.sjsu.edu/spartandaily/11014/thumbnail.jp

    Spartan Daily, January 17, 1949

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    Volume 37, Issue 60https://scholarworks.sjsu.edu/spartandaily/11174/thumbnail.jp
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