"I See, I Hear, I Speak": How Audiovisuals Affect Brand Video Virality

The purpose of this research is to identify contributing factors that make brand video content viral as well as the video content characteristics that affect the popularity of branded videos in Social Media. Using the method of netnography, a sample of 4000 Youtube user comments under four branded viral videos were collected and analysed. Additionally, an online questionnaire was circulated among 157 Social Media users who shared their experiences regarding their engagement with the content characteristics of the brand videos monitored through netnography. The results suggest that visuals, audio and plot can impact a Social Media user's decision to create an online story about a brand video in Social Networks and consequently, increase its virality. Additionally, the results indicate that plot has the most impact among the three content characteristics and that the inclusion of celebrities and animals can significantly increase the chances of the brand video to go viral

Knowledge transfer in sustainable management of heritage buildings. Case of Lithuania and Cyprus

The article focuses on sociocultural, socioeconomic and environmental sustainability dimensions with respect to heritage buildings and built heritage management knowledge transfer between two European countries – Lithuania and Cyprus. These countries had joined European Union in 2004 and since then had achieved some advancements in implementing the policies of sustainability and sustainable heritage management. The aim of this research was to demonstrate the possible knowledge transfer fields related to heritage and the body of knowledge that can be transferred from Lithuania to Cyprus and vice versa resulting in the positive heritage buildings management innovations. The methods of research included the analysis of literature, the empirical research in heritage objects, and the descriptive analysis of obtained data and selected cases as a form of narrative knowledge transfer. The results of the analysis have demonstrated that balanced country-to-country knowledge transfer can give stimulus to positive heritage buildings management innovations including re-functioning of heritage buildings, the attention to users’ comfort in historic structures and low-cost heritage actualisation initiatives

Vasoprotective effect of effective lipid-lowering therapy in patients with <i>ST</i>-segment elevation myocardial infarction

Aim. To study the vasoprotective effects of atorvastatin depending on the achievement of the target level of low-density lipoprotein cholesterol (LDL-C) in patients with ST-segment elevation myocardial infarction (STEMI) within 48 weeks of follow-up. Materials and methods. Included were 112 STEMI patients who received atorvastatin 204080 mg. On days 79 from the onset of the disease, after 24 and 48 weeks, ultrasound examination of the carotid arteries with RF technology and applanation tonometry were performed, the lipid profile was determined. The patients were divided into groups: group 1 (n=41) of highly effective therapy (HET) who achieved the target LDL-C after 24 and 48 weeks; group 2 (n=29) in relatively effective therapy (RET) achieving target values at 24th or 48th week; group 3 (n=42) insufficiently effective therapy (IET) did not reach the target LDL-C. Results. When examining the carotid arteries in the HET group, the intima-media thickness (IMT) decreased by 10.713.1%, the b index by 14.926.3% after 2448 weeks. In the RET group, the IMT regression was 10.413.3%; b index 23.9% by the 48th week. In the IET group, the b index decreased by the 48th week by 14.3%. According to applanation tonometry in the HET group, the central pressure did not change. In the RET group, systolic pressure in the aorta increased by 1015.7% after 2448 weeks, pulse pressure by 33.9% by the end of observation. With IET, the increase was 8.66.8 and 19.825.9%, respectively. The odds ratio of developing endpoints in the RET group was 4.7 (95% CI 1.226.4; p=0.02), in the IET group 3.9 (95% CI 1.124.8; p=0.03) compared with HET. Conclusion. The most pronounced vasoprotective effect and a decrease in cardiovascular risk are associated with the achievement of the target LDL-C throughout the entire treatment period

The Big Five personality traits as antecedents of eco-friendly tourist behavior

This article reports the findings of a study, conducted among 227 foreign tourists who visited Cyprus, that aimed to identify the relationships between the Big Five personality dimensions and tourists’ environmentalism. Structural equation modeling revealed that Agreeableness, Conscientiousness, Extraversion, and Neuroticism are positively associated with pro-environmental tourist behavior. In contrast, no significant relationship was observed between Openness and ecological action

Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour

With the intensification of problems relating to the environment, a growing number of consumers are becoming more ecologically conscious in their preferences and purchases of goods. This paper presents the results of a study conducted among 500 Cypriot consumers, focusing on the factors that shape consumer environmental attitudes and behaviour, as well as on the resulting outcomes. The findings confirmed that both the inward and outward environmental attitudes of a consumer are positively influenced by his/her degree of collectivism, long-term orientation, political involvement, deontology, and law obedience, but have no connection with liberalism. The adoption of an inward environmental attitude was also found to be conducive to green purchasing behaviour that ultimately leads to high product satisfaction. On the other hand, an outward environmental attitude facilitates the adoption of a general environmental behaviour, which is responsible for greater satisfaction with life. The findings of the study have important implications for shaping effective company offerings to consumers in target markets, as well as formulating appropriate policies at the governmental level to enhance environmental sensitivity among citizens

Personality traits, consumer animosity, and foreign product avoidance: The moderating role of individual cultural characteristics

Although personality and cultural traits were found to be important predictors or moderators of consumer attitudes and behavior, their relationship to consumer animosity has not yet been studied. This article reports the findings of a study conducted among 606 Ukrainian consumers, aiming to identify personality drivers and behavioral outcomes of consumer animosity, as well as the moderating role of cultural characteristics. Structural equation modeling revealed that extraversion and conscientiousness have a negative effect on consumer animosity, while neuroticism and openness are positively associated with this feeling. However, no significant relationship was observed between animosity and agreeableness. In turn, consumer animosity was found to influence product avoidance, with this association becoming stronger in the case of consumers with higher levels of power distance, uncertainty avoidance, collectivism, and masculinity. The study also showed that male and educated consumers are more likely to harbor animosity toward a hostility-evoking country, while age and income had no control effect on animosity. Several implications for theory and practice are derived from the study findings, and directions for future research are provided

The Impact of Student Teachers&rsquo; Pre-Existing Conceptions of Assessment on the Development of Language Assessment Literacy within an LTA Course

The paper proposes the preparation of a new generation of assessment literate teachers. The issues of student assessment literacy and, more specifically, prospective language teacher assessment literacy have not been sufficiently investigated as of yet, although research into the topic seems to have gained momentum. Recent studies state that the assessment literacy of teachers is essentially affected by their pre-existing conceptions of assessments), and teacher education should integrate shaping such conceptions into courses; the process of shaping conceptions is quite long and, because it is time-consuming, it may deter assessment literacy building. The current study explores the conceptions of the assessments shaped by prospective teachers within a general English course. The two major conceptions of assessment, relevant for the framework of teaching general English to second-year student teachers of English, are the understanding of feedback and knowledge of assessment construct and criteria. The findings of the study in this cohort of students of the particular course in language assessment shows that the students&rsquo; progress was considerably higher than that of a comparison group in the previous 2020 study. The author suggests two types of AL, i.e., student and prospective teacher assessment literacy

FORMS OF TIME PERSPECTIVE AND EXTREMITY

Формы трансформации временной перспективы в экстремальной ситуации независимо от интенсивности травматического опыта человек может совладевать с ними, в смысловой работе по овладению своим опытом, восстановлению утраченной связи между частями опыта, конструированию своего опыта, нарраций, историй своей жизни, а также не только своего будущего, но и своего прошлого – в темпоральной деятельности, как деятельности по конструированию временной формы, связывающей прошлое, настоящее и будущее в континуальную целостность.Transformation of time perspective in extreme situation regardless of the intensity of the traumatic experience a person can cope with them in meaning personality work – mastering the traumatic life experience, restore lost connections between parts of experience constructing their own experience in narratives, stories of life, and not only future, but his past – in the temporal activities, such as activities of construction of temporary forms linking past, present and future in continual integrity