La recherche Marketing dans les entreprises Suisses

Le présent texte propose un inventaire général des pratiques de recherche marketing en Suisse en termes de type, d'intensité et d'objectif. Sur la base d'une étude sur 120 responsables de marketing en Suisse romande et en Suisse alémanique dans divers secteurs industriels, les tendances suivantes se dégagent. Trois-quarts des entreprises interrogées font recours à des études de marché. Ces entreprises consacrent en général plus de ressources à la recherche interne qu'à la recherche externe. Dans l'ensemble, les entreprises suisses poursuivent de nombreux objectifs par la recherche commerciale, avec, en tête, le ciblage et le positionnement ainsi que le développement de nouveaux produits. Finalement, on a constaté relativement peu de différences liées à la localisation des firmes. On notera toutefois qu'en moyenne, les entreprises alémaniques ont moins recours à la recherche externe que leurs homologues romand

La recherche marketing dans les entreprises suisses : le cas des unités d'affaires

Le présent texte propose un inventaire général des pratiques de recherche marketing en Suisse en termes de type, de structure et d'objectifs. Sur la base d'une enquête portant sur 55 responsables marketing d'unités d'affaires (" business units ") situées en Suisse romande et en Suisse alémanique dans trois secteurs industriels, les tendances suivantes se dégagent. Les quatre cinquièmes des unités d'affaires interrogées ont recours à des études de marché. Ces entités consacrent en général plus de ressources à la recherche externe qu'à la recherche interne. Dans l'ensemble, les entreprises suisses poursuivent de nombreux objectifs par la recherche commerciale, avec en tête, le développement de nouveaux produits, le ciblage et le positionnement. La localisation n'affecte que peu les pratiques de recherche des entreprise

Catalogue of the Diptera (Insecta) of Morocco- an annotated checklist, with distributions and a bibliography.

The faunistic knowledge of the Diptera of Morocco recorded from 1787 to 2021 is summarized and updated in this first catalogue of Moroccan Diptera species. A total of 3057 species, classified into 948 genera and 93 families (21 Nematocera and 72 Brachycera), are listed. Taxa (superfamily, family, genus and species) have been updated according to current interpretations, based on reviews in the literature, the expertise of authors and contributors, and recently conducted fieldwork. Data to compile this catalogue were primarily gathered from the literature. In total, 1225 references were consulted and some information was also obtained from online databases. Each family was reviewed and the checklist updated by the respective taxon expert(s), including the number of species that can be expected for that family in Morocco. For each valid species, synonyms known to have been used for published records from Morocco are listed under the currently accepted name. Where available, distribution within Morocco is also included. One new combination is proposed: Assuaniamelanoleuca (Séguy, 1941), comb. nov. (Chloropidae)

Catalogue of the Diptera (Insecta) of Morocco— an annotated checklist, with distributions and a bibliography

The faunistic knowledge of the Diptera of Morocco recorded from 1787 to 2021 is summarized and updated in this first catalogue of Moroccan Diptera species. A total of 3057 species, classified into 948 genera and 93 families (21 Nematocera and 72 Brachycera), are listed. Taxa (superfamily, family, genus and species) have been updated according to current interpretations, based on reviews in the literature, the expertise of authors and contributors, and recently conducted fieldwork. Data to compile this catalogue were primarily gathered from the literature. In total, 1225 references were consulted and some information was also obtained from online databases. Each family was reviewed and the checklist updated by the respective taxon expert(s), including the number of species that can be expected for that family in Morocco. For each valid species, synonyms known to have been used for published records from Morocco are listed under the currently accepted name. Where available, distribution within Morocco is also included. One new combination is proposed: Assuania melanoleuca (Séguy, 1941), comb. nov. (Chloropidae)

Habitability on Early Mars and the Search for Biosignatures with the ExoMars Rover

International audienceThe second ExoMars mission will be launched in 2020 to target an ancient location interpreted to have strong potential for past habitability and for preserving physical and chemical biosignatures (as well as abiotic/prebiotic organics). The mission will deliver a lander with instruments for atmospheric and geophysical investigations and a rover tasked with searching for signs of extinct life. The ExoMars rover will be equipped with a drill to collect material from outcrops and at depth down to 2 m. This subsurface sampling capability will provide the best chance yet to gain access to chemical biosignatures. Using the powerful Pasteur payload instruments, the ExoMars science team will conduct a holistic search for traces of life and seek corroborating geological context informatio