Application of the marketing strategies experience of multinational corporations to modernize the Russian industry

The article studies the practice of the development and implementation of the multinational corporations (MNCs) marketing strategies from the standpoint of the possibilities to use it for the Russian industry modernization. The purpose of the research is to develop, based on the international experience studied, recommendations related to the implementation of the elements of successful MNC marketing strategies into the work of Russian enterprises, to intensify the processes of industrial sector modernization. The most significant results of the completed research include justification of a necessity and expediency of using the MNCs' experience to enter new markets and develop competitive advantages. © 2017 International Information Institute

Application of the marketing strategies experience of multinational corporations to modernize the Russian industry

The article studies the practice of the development and implementation of the multinational corporations (MNCs) marketing strategies from the standpoint of the possibilities to use it for the Russian industry modernization. The purpose of the research is to develop, based on the international experience studied, recommendations related to the implementation of the elements of successful MNC marketing strategies into the work of Russian enterprises, to intensify the processes of industrial sector modernization. The most significant results of the completed research include justification of a necessity and expediency of using the MNCs' experience to enter new markets and develop competitive advantages. © 2017 International Information Institute

<it>Schistosoma mansoni </it>infection reduces the incidence of murine cerebral malaria

Abstract Background Plasmodium and Schistosoma are two of the most common parasites in tropical areas. Deregulation of the immune response to Plasmodium falciparum, characterized by a Th1 response, leads to cerebral malaria (CM), while a Th2 response accompanies chronic schistosomiasis. Methods The development of CM was examined in mice with concomitant Schistosoma mansoni and Plasmodium berghei ANKA infections. The effect of S. mansoni egg antigen injection on disease development and survival was also determined. Cytokine serum levels were estimated using ELISA. Statistical analysis was performed using t-test. Results The results demonstrate that concomitant S. mansoni and P. berghei ANKA infection leads to a reduction in CM. This effect is dependent on infection schedule and infecting cercariae number, and is correlated with a Th2 response. Schistosomal egg antigen injection delays the death of Plasmodium-infected mice, indicating immune involvement. Conclusions This research supports previous claims of a protective effect of helminth infection on CM development. The presence of multiple parasitic infections in patients from endemic areas should therefore be carefully noted in clinical trials, and in the development of standard treatment protocols for malaria. Defined helminth antigens may be considered for alleviation of immunopathological symptoms.</p