Yoga travellers’ experiences in guided tours: a multiple case study approach

This study investigates yoga travellers’ experiences in guided tours organized by the renowned online travel platform, Tripaneer. Travellers’ online narratives (N = 880) regarding three main yoga destinations were collected and examined through content analysis. Six main components were revealed: yoga facilities and services, a sense of awe, the overall benefits of yoga, a memorable experience, social interaction and learning about the local culture

Corporate social responsibility at LUX* resorts and hotels:Satisfaction and loyalty implications for employee and customer social responsibility

Corporate Social Responsibility (CSR) remains a hot topic in management. Yet, little is known about how well managers, employees and consumers are responding to CSR initiatives to align with the 2030 Agenda for Sustainable Development. Underpinned by well-established theories, this study develops a single integrative model of managers’, employees’ and consumers’ CSR. Data were collected from the LUX* group of resorts and hotels located on three Indian Ocean islands: Mauritius, Reunion and the Maldives. Structural equation modelling was employed. Findings reveal: (1) organizational CSR is positively related to employee social responsibility; (2) organizational CSR is negatively associated with customer social responsibility; (3) employee social responsibility is negatively related to customer social responsibility; (4) employee social responsibility is negatively related to customer delight; (5) customer social responsibility is positively related to customer satisfaction; and (6); customer social responsibility is positively related to customer delight. Strategic CSR initiatives with a multi-stakeholder engagement approach are discussed. Keywords: corporate social responsibility; stakeholder engagement; employee; customer satisfaction; loyaltyN/

Information search behavior of European tourists visiting Mauritius

Understanding the information search behavior of travelers is important for providing effective marketing strategies and appropriate communication campaigns. Indeed, investigating and understanding such behaviors of tourists have a long tradition in tourism research. Using data collected from 877 respondents, this study analyzes the information search behavior of European tourists visiting Mauritius. The impact of nationality and prior product knowledge on the external information search behavior of travelers has been investigated. Data was collected between September 2006 and January 2007 using structured questionnaires. The analysis was conducted using the Kruskal-Wallis test to analyze the influence of nationality on the use of external sources of information. A series of one-way ANOVA and t-test were also conducted to investigate the relationship between prior product knowledge and use of external sources of information. Results indicate that nationality and prior product knowledge influence travelers\u27 information search behavior. Findings also indicate that for both first-time and repeat visitors, the Internet was an important source of information. However, travel agencies, friends and relatives, information leaflets and National Tourism Offices were found to be more important sources of information for first-time travelers than repeat visitors. The results also suggest that different marketing and communication strategies are necessary to effectively target consumers from the diverse European countries. In conclusion, recommendations for destination marketers in Mauritius are discussed. These include developing close contacts and good relationships with travel agencies, increasing online marketing techniques, encouraging positive word-of-mouth and increasing attention to tourists\u27 satisfaction amongst others. Some limitations of the research are also discussed

Green purchase and sustainable consumption: A comparative study between European and non-European tourists

This research aims to investigate tourists' sustainable consumption values and choice behaviour regarding green products in Europe by integrating the Theory of planned behaviour (TPB) and consumption values (TCV). This study also compares the decisions of European and non-European tourists to purchase green products and services while travelling in some selected European cities. A total number of 720 useable questionnaires were collected from residents of two tourist groups in Europe. PLS-SEM, MGA, and other newly developed advanced analysis methods were applied to test the model and hypotheses. Findings reveal that environmental attitudes, environmental knowledge, subjective norms, perceived behavioural control, conditional value, and emotional value have a significant positive relationship with green purchase intentions for European and non-European tourist groups. To our knowledge, this is the first empirical study that broadly provides a theoretical framework for green purchase choice and sustainable consumption intention in Europe. The theoretical and practical contributions to tourists' purchasing green products are discussed

A Model for Understanding Residents\u27 Support for Tourism in Small Islands

Small island economies have traditionally been popular tourist destinations. Achieving sustainable tourism development is a major challenge facing such economies. Yet, little research focusing on understanding small islands’ residents attitudes have been conducted in the literature. Faced with unique characteristics, they deserve special attention, raising concerns about whether existing models and findings can be applied to understand community responses to tourism in such economies. To lessen this gap, this study develops a unique model for understanding small island community’s attitudes to tourism. Pertinent factors likely to influence support for tourism are incorporated in the model

A content analysis for government’s and hotels’ response to COVID-19 pandemic in Egypt

Drawing on the Situational Crisis Communication theory (SCCT), this study recapitulates the initiatives, practices, and responses of the Egyptian government and chain-managed five-star hotels during the COVID-19 global health pandemic. Subjective and objective content analysis is employed in this study. Subjective content analysis is employed to examine newspapers, magazines, T.V channels, and official pages on Facebook to determine the initiatives and practices adopted by the Egyptian government. Objective content analysis is further used to determine the COVID-19 hospitality practices adopted by 22 chain-managed five-star hotels by examining their official websites. Thematic saturation was attained when observations and analyses exhibited no new themes. Findings indicated that the Egyptian government and chain-managed five-star hotels implemented a number of initiatives and practices focused on financial policies, health and hygiene, workforce and training, marketing, domestic tourism, booking flexibility, cancellation policies, community support, vacations, and contracts. This study contributes to crisis management research by being one of the first studies to explore governments and hotel operations practices and initiatives during the COVID-19 using Egypt as a case study. We discuss the theoretical and practical implications during and post the COVID-19.N/