The Urban Environment Transformation Through Ambient Media in the Estimates of the Yekaterinburg Advertising Community

This article considers the influence which new advertising media has on the urban environment, through their impact on the modern communicative space. The aim of our research was to study the assessments of the impact of Ambient media new form communication on the urban environment of Yekaterinburg by experts of the city’s advertising community. The sociocultural phenomenon of Ambient media — a media form of interaction with consumers embedded in everyday objects, is very popular in Europe, but it remains poorly understood in modern Russia. Ambient media not only conveys information about the advertised object, but is able to transform the surrounding reality. The author conducted an in-depth interview with representatives of the advertising community of Yekaterinburg (N = 22). The attitude of experts to non-traditional media was determined through the study. The research has fixed the social groups that are most susceptible to Ambient media The impact of new media on changing the urban environment was analyzed. The study has recorded the high viability of non-traditional forms of advertising and identified the factors of the urban environment transformation with the help of Ambient media in Yekaterinburg. Keywords: urban environment, communicative space, new media, Ambien

Thomas-Ehrman effect in a three-body model: 16^{16}Ne case

The dynamic mechanism of the Thomas-Ehrman shift is studied in three-cluster systems by example of $^{16}$Ne and $^{16}$C isobaric mirror partners. We predict configuration mixings for $0^+$ and $2^+$ states in $^{16}$Ne and $^{16}$C. Large isospin symmetry breaking on the level of wave function component weights is demonstrated for these states and discussed as three-body mechanism of Thomas-Ehrman shift. It is shown that the description of the Coulomb displacement energies requires a consistency among three parameters: the $^{16}$Ne decay energy $E_T$, the $^{15}$F ground state energy $E_r$, and the configuration mixing parameters for the $^{16}$Ne/$^{16}$C $0^+$ and $2^+$ states. Basing on this analysis we infer the $^{15}$F $1/2^+$ ground state energy to be $E_r=1.39-1.42$ MeV.Comment: 10 pages 8 figure

Benefits of Incorporating Health Promotion Courses for College Music Majors

Our purpose for this project was to explore correlations between music study and health and wellness. Music study involves auditory, mental, physical, and emotional health. It can also cause performance injury. In an effort to reduce performance injuries and encourage good auditory, physical and emotional health in their students, the Music Teacher National Association advocates for wellness, stating that, “music teachers need to become substantially involved in injury prevention by teaching health-conscious music-related practices to students.

Decay mechanism and lifetime of 67^{67}Kr

The lifetime of the recently discovered $2p$ emitter $^{67}$Kr was recently found considerably below the lower limit predicted theoretically. This communication addresses this issue.Different separation energy systematics are analyzed and different mechanisms for $2p$ emission are evaluated. It is found that the most plausible reason for this disagreement is a decay mechanism of $^{67}$Kr, which is not "true $2p$" emission, but "transition dynamics" on the borderline between true $2p$ and sequential $2p$ decay mechanisms. If this is true, this imposes stringent limits $E_r=1.35-1.42$ MeV on the ground state energy of $^{66}$Br relative to the $^{65}$Se-$p$ threshold.Comment: 7 pages, 8 figure

Modern trends of opened education

Modern trends in information society evolution require new forms and principles of educational activities organization, an open educational space and system interaction between students and teachers. The principle of openness defines modern development prospects of modern University and puts the traditional system of education with the need of comprehension of its availability, possibility of self-development and motivational characteristics of personal educational activities. The innovative model of open distant education, widespread all over the world as Mass Open Online Courses (MOOC), is analyzed in the article.Современные тенденции развития информационного общества требуют новых форм и принципов организации образовательной деятельности - создания открытого образовательного пространства и систем взаимодействия обучающихся и педагогов. Принцип открытости, определяя современные перспективы развития Университета ХХI века, ставит традиционную систему образования перед необходимостью осмысления уровня ее доступности, возможности саморазвития, потребностно-мотивационных характеристик образовательной деятельности личности. В статье анализируется инновационная модель открытого дистанционного образования, получившая широкое распространение в мире в виде массовых открытых онлайн курсов (МООК)

Transition from direct to sequential two-proton decay in ss-dd shell nuclei

Transitions among different mechanisms of two-proton decay are studied in general. The introduced improved direct-decay model generalizes the semi-analytical models used before and provides flawless phenomenological description of three-body correlations in $2p$ decays. This is demonstrated by examples of the low-lying $^{16}$Ne state decays. Different forms of transition dynamic are shown to be highly probable beyond the proton dripline for the $s$-$d$ shell nuclei. It is demonstrated that transition dynamic of $2p$ emitters can provide means for extraction of a width of the ground-state resonance of a core+$p$ subsystem of the core+$2p$ system. Practical applicability of the method is demonstrated by properties of the $^{14}$F ground state derived from the ^{15}\mbox{Ne}\rightarrow ^{\,13\!\!}\mbox{O}+2p decay data and of the $^{29}$Cl ground state derived from the ^{30}\mbox{Ar}\rightarrow ^{\,28\!\!}\mbox{S}+2p decay data.Comment: 8 pages, 10 figure

Spermatogenesis in Drosophila melanogaster: Key Features and the Role of the NXF1 (Nuclear Export Factor) Protein

Now there is interest in finding factors that, once in the ovum, can affect the development of offspring. The sbr (Dm nxf1) gene in D. melanogaster belongs to the evolutionarily conserved family of nxf (nuclear export factor). It is involved in controlling of male fertility and forming the factor that affects the segregation of maternal and paternal chromosomes after fertilization. The Dm NXF1 (SBR) protein seems to play a role in forming this mysterious factor during the meiotic period of spermatogenesis. Male germ cells develop as a syncytium, and success of spermatid individualization depends, to a great degree, on gene expression in primary spermatocytes. Most transcripts formed in primary spermatocytes are long-lived. The presence of the Dm NXF1 protein in the nucleus as well as in the cytoplasm suggests that it plays a role in the biogenesis of long-lived RNA and in cytoskeletal reorganization

Еколого-фізіологічна роль вторинних метаболітів у рослинах. Ціаногенні глікозиди

The list of families and species of plants-producers of cyanogenic glycosides which one are reserve substances, defend a vegetative organism from negative biotic and abiotic factors, ensure detoxicating of redundant and harmful compounds of exchange is given.Наведено перелік родин та родів рослин – продуцентів ціаногенних глікозидів, які є запасними речовинами, захищають рослинний організм від негативних біотичних і абіотичних чинників, забезпечують детоксикацію надлишкових та шкідливих сполук обміну речовин