Sustainability, Social Media Driven Open Innovation, and New Product Development Performance

Sustainability and social media use in open innovation play important roles in a firm\u27s new product development (NPD) process. This research examines, in conjunction, the roles of sustainability and social media driven inbound open innovation (SMOI) for a firm\u27s NPD performance, and further, takes a more refined approach by differentiating between different types of SMOI activities. To this end, this research develops and tests a conceptual framework, which predicts that (1) a firm\u27s sustainability orientation (SO) is positively associated with its NPD performance, (2) customer focus (CF) partially mediates the SO–NPD performance link, and (3) particular SMOI activities moderate the CF–NPD performance link. The empirical results, using data from the Product Development and Management Association (PDMA)\u27s comparative performance assessment study, provide support for most of the framework. Notably, this research documents a positive link between SO and NPD performance, as well as a partial mediating role of CF. The results further suggest that social media driven open innovation activities focused on gathering market insights enhance CF directly, while social media driven open innovation activities that garner technical expertise enhance the link between CF and NPD performance. This paper bridges the separate literatures on sustainability and open innovation, and contributes to the NPD research. The findings suggest that managers should take a strategic approach to sustainability and embed it in the NPD process. Furthermore, managers should manage social media based open innovation carefully to fully benefit the firm during the front end and back end of NPD

Sustainability-focused innovation in the business-to-business context: Antecedents and managerial implications

Although researchers and managers have examined various business outcomes of sustainability, the literature offers little insight into how firms could cultivate a higher level of sustainability focus in their NPD endeavors. Drawing upon the literature on sustainability and new product innovation and using a competency-based and dynamic capabilities perspective as the theoretical lens, this study develops a model of key antecedents to sustainability-focused innovation. Data from a survey of managers in 228 business-to-business firms suggest that 1) a higher level of global focus is associated with greater sustainability-focused innovation, 2) open innovation exhibits a curvilinear (inverted U-shaped) relationship with sustainability-focused innovation such that the influence of open innovation is positive at a moderate level but diminishes when open innovation becomes excessive, 3) the relationship between open innovation and sustainability-focused innovation is contingent on a firm’s innovation strategy, and 4) sustainability-focused innovation is positively related to a firm’s NPD performance

A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands.

This study examines the impact of marketing-oriented corporate social responsibility (CSR) communications on perceptions of the firm and its brands among consumers in two diverse cultures, economies, and political landscapes. The authors’ main hypotheses are based on global brand positioning theory, which posits that consumer perceptions are enhanced if the brand is viewed as global. In general, the results support the notion that multinational firms emphasizing global CSR efforts engender more positive perceptions across multiple dimensions. Yet regarding tactical issues, the results also show the importance of some specific needs according to local tastes and experiences. The authors provide implications for marketing theory and practice as well as future research directions. </jats:p

Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?

This study examines whether marketing capabilities consistently mediate intangible capital on performance across institutional environments. A partial test of resource-advantage theory is conducted, examining the relationship between four intangible capital elements on marketing capabilities and consequent firm performance. The results, based upon samples of 239 importers in Japan and the U.S., indicate that human capital and relational capital influenced marketing capabilities, and that marketing capabilities influenced performance similarly across institutional environments. Organizational capital, however, was found to only influence marketing capabilities for U.S. importers. Furthermore, our results indicate full mediation in both samples. Implications for academics and practitioners are presented.Resource-advantage theory Marketing capabilities Institutional economics Importers

Effect of PEEK Polymer on Tunnel Widening After Hamstring ACL Reconstruction

The purpose of this study was to evaluate the effect of the AperFix device (Cayenne Medical, Inc, Scottsdale, Arizona), composed of polyetheretherketone (PEEK) polymer, on tunnel widening after hamstring anterior cruciate ligament (ACL) reconstruction as compared with 2 other fixation devices: the TransFix (Arthrex, Inc, Naples, Florida) and the EndoButton (Smith & Nephew Endoscopy, Mansfield, Massachusetts). Sixty-seven patients with isolated total ACL ruptures who underwent arthroscopically assisted reconstruction using hamstring autografts at the authors' institution were included in the study. Patients were assigned into 1 of 3 groups in a nonrandomized fashion: AperFix (n=18), TransFix (n=29), and EndoButton (n=20). Mean follow-up was 30 months. Tunnel widening measurements were performed on anteroposterior and lateral digital plain radiographs taken in postoperative week 1 and at final follow-up. Laxity testing, Lysholm scoring, and arthrometric evaluation were performed

Are decisions “Arbitrary” in our international business ranking study? A response to Harzing (2008)

Response, Ranking studies,

Prolific authors and institutions in leading international business journals

International business scholarship, Prolific authors, Leading schools,

Clinical and Radiological Features in CADASIL and NOTCH3-Negative Patients: A Multicenter Study from Turkey

Background: The diversity of clinical presentation and neuroimaging findings of CADASIL (cerebral autosomal dominant arteriopathy with subcortical infarcts and leukoencephalopathy) from different regions of the world has not yet been studied in depth. Here we investigated the variability of clinical, radiological and genetic data of 48 patients analyzed for NOTCH3 mutation in Turkey