Problemática y acciones de marketing en el sector de las artes escénicas de la Comunitat Valenciana

El sector de las artes escénicas atraviesa una delicada situación en la actualidad. La masiva pérdida de espectadores le está afectando gravemente, entre otros muchos factores. Analizar esta situación resulta pues imprescindible con el objetivo final de señalar las posibles líneas de acción que permitan reactivarlo. Con este propósito se desarrolló una doble investigación, una de naturaleza cualitativa y otra de tipo cuantitativo. En primer lugar, se reunió a un grupo de representantes de las principales empresas del sector, tanto compañías teatrales como empresas de exhibición, para realizar sendas dinámicas de grupo. A partir de ahí se llevó a cabo una investigación a través de encuesta autoadministrada, mediante cuestionario estructurado, para cuantificar los resultados obtenidos en la sesión relativa a los problemas del sector. La investigación de mercados desarrollada permitió obtener tanto una amplia lista de problemas como una serie de potenciales soluciones, principio fundamental de la planificación estratégica de marketing

Marketing Actions and Problems in the Performing Arts sector in the Valencian Community

El sector de las artes escénicas atraviesa una delicada situación en la actualidad. La masiva pérdida de espectadores le está afectando gravemente, entre otros muchos factores. Analizar esta situación resulta pues imprescindible con el objetivo final de señalar las posibles líneas de acción que permitan reactivarlo. Con este propósito se desarrolló una doble investigación, una de naturaleza cualitativa y otra de tipo cuantitativo. En primer lugar, se reunió a un grupo de representantes de las principales empresas del sector, tanto compañías teatrales como empresas de exhibición, para realizar sendas dinámicas de grupo. A partir de ahí se llevó a cabo una investigación a través de encuesta autoadministrada, mediante cuestionario estructurado, para cuantificar los resultados obtenidos en la sesión relativa a los problemas del sector. La investigación de mercados desarrollada permitió obtener tanto una amplia lista de problemas como una serie de potenciales soluciones, principio fundamental de la planificación estratégica de marketing.The Performing Arts sector is currently going through a difficult patch. The massive loss of spectators is seriously affecting it, among other factors. An analysis of this situation is essential with the final objective of showing the possible lines of action to help reactivate the sector. To this purpose, a double investigation was carried out, one of a qualitative nature and the other of a quantitative one. In the first place, a group of representatives of the main companies of the sector met together, from both theatre companies and exhibition companies, to carry out their respective group dynamics. From there, research was carried out via a structured questionnaire, to quantify the results obtained in the session relative to the problems of the sector. The market research carried out allowed us to obtain an ample list of problems as well as a series of potential solutions, a fundamental principle of strategic marketing planning

The Role of Prosocialness and Trust in the Consumption of Water as a Limited Resource

This research analyzes the role of prosocialness and trust in the use of water as a limited resource under situations of competition or cooperation. For this purpose, 107 participants played the role of farmers and made decisions about irrigating their fields in the web-based multiplayer game Irrigania. Before the simulation exercise, participants’ prosocialness and trust levels were evaluated and they were randomly assigned to an experimental condition (competition or cooperation). Repeated measures analysis, using the 10 fields and the experimental conditions as factors, showed that, in the cooperation condition, farmers and their villages used a less selfish strategy to cultivate their fields, which produced greater benefits. Under competition, benefits to farmers and their villages were reduced over time. Mediational analysis shows that the selfish irrigation strategy fully mediated the relationship between prosocialness and accumulated profits; prosocial individuals choose less selfish irrigation strategies and, in turn, accumulated more benefit. Moreover, moderation analysis shows that trust moderated the link between prosocialness and water use strategy by strengthening the negative effect of prosocialness on selection of selfish strategies. The implications of these results highlight the importance of promoting the necessary trust to develop prosocial strategies in collectives; therefore, the efficacy of interventions, such as the creation of cooperative educational contexts or organization of collective actions with groups affected by water scarcity, are discussed

New Castanospermine Glycoside Analogues Inhibit Breast Cancer Cell Proliferation and Induce Apoptosis without Affecting Normal Cells

sp2-Iminosugar-type castanospermine analogues have been shown to exhibit anti-tumor activity. However, their effects on cell proliferation and apoptosis and the molecular mechanism at play are not fully understood. Here, we investigated the effect of two representatives, namely the pseudo-S- and C-octyl glycoside 2-oxa-3-oxocastanospermine derivatives SO-OCS and CO-OCS, on MCF-7 and MDA-MB-231 breast cancer and MCF-10A mammary normal cell lines. We found that SO-OCS and CO-OCS inhibited breast cancer cell viability in a concentration- and time-dependent manner. This effect is specific to breast cancer cells as both molecules had no impact on normal MCF-10A cell proliferation. Both drugs induced a cell cycle arrest. CO-OCS arrested cell cycle at G1 and G2/M in MCF-7 and MDA-MB-231cells respectively. In MCF-7 cells, the G1 arrest is associated with a reduction of CDK4 (cyclin-dependent kinase 4), cyclin D1 and cyclin E expression, pRb phosphorylation, and an overexpression of p21Waf1/Cip1. In MDA-MB-231 cells, CO-OCS reduced CDK1 but not cyclin B1 expression. SO-OCS accumulated cells in G2/M in both cell lines and this blockade was accompanied by a decrease of CDK1, but not cyclin B1 expression. Furthermore, both drugs induced apoptosis as demonstrated by the increased percentage of annexin V positive cells and Bax/Bcl-2 ratio. Interestingly, in normal MCF-10A cells the two drugs failed to modify cell proliferation, cell cycle progression, cyclins, or CDKs expression. These results demonstrate that the effect of CO-OCS and SO-OCS is triggered by both cell cycle arrest and apoptosis, suggesting that these castanospermine analogues may constitute potential anti-cancer agents against breast cancerMinisterio de Economía y Competitividad SAF2010-15670 y CTQ2010-1584

Problemática y acciones de marketing en el sector de las artes escénicas de la Comunidad Valenciana

El sector de las artes escénicas atraviesa una delicada situación en la actualidad. La masiva pérdida de espectadores le está afectando gravemente, entre otros muchos factores. Analizar esta situación resulta pues imprescindible con el objetivo final de señalar las posibles líneas de acción que permitan reactivarlo. Con este propósito se desarrolló una doble investigación, una de naturaleza cualitativa y otra de tipo cuantitativo. En primer lugar, se reunió a un grupo de representantes de las principales empresas del sector, tanto compañías teatrales como empresas de exhibición, para realizar sendas dinámicas de grupo. A partir de ahí se llevó a cabo una investigación a través de encuesta autoadministrada, mediante cuestionario estructurado, para cuantificar los resultados obtenidos en la sesión relativa a los problemas del sector. La investigación de mercados desarrollada permitió obtener tanto una amplia lista de problemas como una serie de potenciales soluciones, principio fundamental de la planificación estratégica de marketing. Palabras clave: artes escénicas; Comunidad Valenciana. Marketing Actions and Problems in the Performing Arts sector in the Valencian Community Abstract: The Performing Arts sector is currently going through a difficult patch. The massive loss of spectators is seriously affecting it, among other factors. An analysis of this situation is essential with the final objective of showing the possible lines of action to help reactivate the sector. To this purpose, a double investigation was carried out, one of a qualitative nature and the other of a quantitative one. In the first place, a group of representatives of the main companies of the sector met together, from both theatre companies and exhibition companies, to carry out their respective group dynamics. From there, research was carried out via a structured questionnaire, to quantify the results obtained in the session relative to the problems of the sector. The market research carried out allowed us to obtain an ample list of problems as well as a series of potential solutions, a fundamental principle of strategic marketing planning. Keywords: performing arts; Valencian Community. Artículo recibido: 27/08/2014. Aceptado: 16/09/201

Inmigración y prejuicio: actitudes de una muestra de adolescentes almerienses

The aim of this research is to know the concept a sample of adolescents living in an area with many foreign workers have about two immigrant groups (Black africans and Moroccans). A sample of 712 adolescents aged 13 to 18 filled up a version of the Modern Racism Scale (McConahay et al., 1981) and an Emotion Scale. Results show low prejudice levels towards both groups. Likewise, evoked emotions, either positive or negative, are low in intensity. There are no differences between subsamples, neither in Modern Racism nor in Emotions. However, some differences are found in some variables, sex and age, which establish different prejudice levels between groups. Traditional negative emotions are positively related to Modern Racism whereas positive emotions are negatively related to it. Results are discussed in relation to the literature and previous research carried out in the same region.ResumenEl objetivo del presente trabajo es conocer la imagen que los adolescentes de una zona con alta recepción de trabajadores extranjeros tienen acerca de dos grupos de inmigrantes: subsaharianos y marroquíes. Se empleó una muestra de 712 sujetos de entre 13 y 18 años, que respondían a una versión de la Escala de Racismo Moderno (McConahay y cols., 1981) y a una escala de emociones. Los resultados muestran un bajo índice de prejuicio hacia ambos grupos. Así mismo, las emociones evocadas por los inmigrantes, tanto positivas como negativas, tienen baja intensidad. No se aprecian diferencias entre las submuestras que evaluaban a cada grupo de inmigrantes, ni en racismo moderno ni en emociones, aunque sí en ciertas variables que establecen diferencias entre los grupos en los niveles de prejuicio (sexo y edad). Las emociones negativas tradicionales se relacionan positivamente con el racismo moderno, y las emociones positivas lo hacen de forma negativa. Los resultados se discuten en relación con la literatura y con resultados obtenidos previamente en la misma zona con otras muestras.AbstractThe aim of this research is to know the concept a sample of adolescents living in an area with many foreign workers have about two immigrant groups (Black africans and Moroccans). A sample of 712 adolescents aged 13 to 18 filled up a version of the Modern Racism Scale (McConahay et al., 1981) and an Emotion Scale. Results show low prejudice levels towards both groups. Likewise, evoked emotions, either positive or negative, are low in intensity. There are no differences between subsamples, neither in Modern Racism nor in Emotions. However, some differences are found in some variables, sex and age, which establish different prejudice levels between groups. Traditional negative emotions are positively related to Modern Racism whereas positive emotions are negatively related to it. Results are discussed in relation to the literature and previous research carried out in the same region

A Brief mHealth-Based Psychological Intervention in Emotion Regulation to Promote Positive Subjective Well-Being in Cardiovascular Disease Patients: A Non-Randomized Controlled Trial

The emotional impact that a cardiovascular disease may have on a person’s life can affect the prognosis and comorbidity of the disease. Therefore, emotion regulation is most important for the management of the disease. The aim of this study was to analyze the effectiveness of a brief mHealth psychological intervention in emotion regulation to promote positive subjective well-being in cardiovascular disease patients. The study sample (N = 69, 63.7 ± 11.5 years) was allocated to either the experimental group (n = 34) or control group (n = 35). The intervention consisted of a psychoeducational session in emotion regulation and an mHealth-based intervention for 2 weeks. Positive subjective well-being as a primary outcome and self-efficacy to manage the disease as a secondary outcome were assessed at five time points evaluated over a period of 6 weeks. The experimental group showed higher improvement in positive subjective well-being and self-efficacy for managing the disease compared to the control group over time. The experimental group also improved after the intervention on all outcome measures. Brief mHealth interventions in emotion regulation might be effective for improving positive subjective well-being and self-efficacy to manage the disease in cardiovascular patients