Quantifying the brand equity of a luxury hotel resulting from a soft brand affiliation: “Zaffre resort”, a 5 star hotel in Quintana Roo, Mexico

Dissertação de mestrado, Direção e Gestão Hoteleira, Escola Superior de Gestão, Hotelaria e Turismo, Universidade do Algarve, 2016Ao longo dos tempos, as marcas têm assumido uma infinidade de papéis. Por vezes, ajudam a promover um fabricante para além do seu âmbito geográfico; noutras situações, para prevenir a substituição por produtos inferiores entre produção e distribuição. Mais recentemente, a marca surge para diferenciar um produto perante os seus concorrentes. Enquanto alguns autores definem uma imagem de marca como sendo um nome, termo, sinal, símbolo ou design, que se destina a identificar produtos e serviços de um vendedor ou grupo de vendedores, a sua importância para uma empresa vai muito além da sua identificação. Esta é na verdade, a perceção global da marca e a sua capacidade para influenciar a decisão de compra que acrescenta valor a um negócio. A importância da gestão da marca tem sido reconhecida e sustentada num amplo número de indústrias. As empresas que reconheceram este recurso e se esforçaram para construir o seu próprio valor da marca enquanto desenvolvem os seus produtos, foram capazes de resistir com o passar do tempo e ultrapassar em muitos anos os seus concorrentes. Da mesma forma, a indústria hoteleira reconheceu que uma forte aposta na gestão da marca tinha o potencial para atrair novos clientes, juntamente com um fluxo estável de receitas. Esta perceção conduziu ao desenvolvimento e proliferação de marcas de hotéis. Apesar dos proprietários e gestores de hotéis poderem selecionar entre imensas marcas de gestão e de afiliação com o fim de posicionar com sucesso as suas propriedades, no segmento de mercado desejado; é interessante notar que algumas unidades hoteleiras emblemáticas são melhor sucedidas operam de forma independente. Consequentemente, os gestores devem avaliar o valor da marca ou “brand equity” que uma potencial afiliação possa trazer. Esta análise é fundamental a fim de ir ao encontro da melhor solução para uma unidade hoteleira específica dentro do seu mercado. Uma opção eficaz para apoiar esta decisão é a aplicação de um modelo de quantificação de “brand equity" ou valor de marca

Perfil de suscetibilidade de Escherichia coli isoladas em uroculturas em um laboratório ambulatorial do Distrito Federal

Monografia (graduação)—Universidade de Brasília, Faculdade de Ceilândia, Curso de Farmácia, 2015.As infecções do trato urinário (ITUs) são comuns na prática clínica e são caracterizadas pela presença de microrganismos patogênicos na porção superior ou inferior do sistema urinário. A Escherichia coli é o microrganismo mais encontrado em ITUs e atualmente existem diversas classes de antimicrobianos capazes de inibir o crescimento e desenvolvimentos dessa bactéria. Entretanto, o uso indiscriminado destes medicamentos contribuiu para o surgimento de cepas multirresistentes que vem se tornando um grande problema de saúde pública. Este trabalho tem como objetivo analisar o perfil de suscetibilidade bacteriana de cepas de Escherichia coli em um laboratório ambulatorial do Distrito Federal. Trata-se de um estudo descritivo, observacional, transversal com abordagem quantitativa, por meio da análise de uroculturas positivas de Escherichia coli no período de Janeiro de 2013 a Janeiro de 2015, considerando o sexo dos pacientes e o perfil de sensibilidade da espécie em questão. Foram encaminhadas ao laboratório 6.894 amostras, dessas 1.160 eram positivas e 612 foram identificadas com o microrganismo estudado. As mulheres representaram 91% dos pacientes acometidos por ITUs. Para a determinação do perfil de sensibilidade foi utilizado a concentração inibitória mínima e detectado que apenas as cefalosporinas de terceira geração e os carbapenes apresentaram sensibilidade maior que 85%. O alto índice de resistência e os diversos mecanismos de resistência contribuíram com os dados, tornando crescente o estudo e identificação desses perfis de sensibilidade. __________________________________________________________________________ ABSTRACTThe urinary tract infections (UTIs) are common in clinical practice and are characterized by the presence of pathogenic microorganisms in the upper or lower portion of the urinary system. Escherichia coli is the organism most commonly found in UTIs, and currently there are several classes of antimicrobial agents capable of inhibiting the growth and development of this bacteria. However, the indiscriminate use of these drugs contributed to the emergence of multidrug-resistant strains, which is becoming a major public health problem. This work aims to analyze the bacterial susceptibility profile of strains of Escherichia coli in an outpatient laboratory of Distrito Federal. It is a descriptive, observational, cross-sectional study with a quantitative approach, by means of analysis of positive urine cultures of Escherichia coli from January 2013 to January 2015, considering the sex of the patients and the sensitivity profile of the studied specie. Were sent to the laboratory 6,894 samples, only 1,160 of these were positive and 612 were identified with the microorganism studied. Women representing 91% of affected patients by UTIs. To determine the sensitivity profile was used the minimum inhibitory concentration and it was detected that only third-generation cephalosporins and carbapenes showed sensitivity higher than 85%. The high rate of resistance and different resistance mechanisms contribute to the data, become increasingly the study and identification of such sensitivity profiles

Reforma de local comercial para tienda de ropa en A Coruña

[Resumen] Redacción de un proyecto de reforma de un local comercial para tienda de ropa situado en A Coruña. Se compone de dos tomos: En el Tomo I se realiza una descripción general y constructiva de los trabajos que se pretenden llevar a cabo en el local, se justifica el cumplimiento del CTE así como de otras normas específicas y se adjuntan presupuesto y mediciones. En el Tomo II se adjunta toda la documentación gráfica planos y fotografías en 3D, acorde con toda la documentación incluida en el Tomo I.Traballo fin de grao (UDC.EUAT). Arquitectura técnica. Curso 2012/201

Do início ao fim : o que a nova direita diz sobre a iniciativa movimento QueroMeDefender?

Trabalho de conclusão de curso (graduação)—Universidade de Brasília, Instituto de Ciência Política, 2019.O trabalho é um estudo de caso sobre a iniciativa Movimento QueroMeDefender. Criada em fevereiro de 2014, a iniciativa surgiu durante a ascensão da nova direita. É apresentado os estudos sobre a nova direita e a direita tradicional, com intuito de entender as pautas defendidas pelo Movimento QueroMeDefender, assim como sua evolução. O estudo contribui para entender como a ascensão da nova direita impulsionou a criação de iniciativas nas redes sociais sem lastro social e projeto político

El día llegará cuando no lo estés: una visión post apocalíptica

This project is based on my own "apocalyptic imagination" to reflect what the world would be like without human beings and, at the same time, fantasizing about what an uninhabitable Earth would be like. Without them inhabiting the planet, how would other beings live? What would happen to nature if something devastating happened? Would he recover? With this image that I use as a guide to live, dialogue on how the human ambitious power has become God from his own environment by depriving other living creatures of their habitat to an apocalypse without return...El presente proyecto parte de mi propio “imaginar apocalíptico” para reflexionar cómo sería el mundo sin los seres humanos y, a la vez, fantaseando sobre cómo sería una Tierra inhabitable. Sin ellos habitando el planeta ¿Cómo vivirían los otros seres? ¿Qué pasaría con la naturaleza si ocurriese algo devastador? ¿Lograría reponerse? Con esta imagen que uso como guía para vivir, diálogo en cómo el poder ambicioso del humano se ha convertido en Dios de su propio entorno al despojar de su hábitat a las demás criaturas vivientes a un apocalipsis sin retorno. Indago también en la posibilidad de que surja una guerra nuclear en este siglo XXI, sus consecuencias y la mutación de vida que se dará. En sí, el nuevo paisaje de la Tierra que quedará..

Identification of the Ideal Age to Begin Orthodontic Treatment in Patients with Occlusal Problems

Nowadays, orthodontic treatment has become one of the favorites of aesthetics, although it provides benefits beyond planned. However, controversy has arisen as to the age at which orthodontic treatment should be started, that is, an ideal age, to avoid a second treatment due to various dental factors, Therefore, in this study, we investigated through a literature review about these factors that could affect the treatment, such as malocclusion and tooth movements and that could lead to the repetition of the same in the future,  and we also studied the impact (benefits and contraindications) that would cause its early application. Thus, concluding that there is no generalized ideal age, but rather that this will depend on the severity of the patient's occlusion (guided by the classification proposed by Angle), giving way to possible different ages depending on the particularity of the case

Association of Sexual Attitudes with Sexual Function: General vs. Specific Attitudes

Sexual attitudes are related to the expression of sexuality and have been associated with indicators for sexual health. The main aim of this study was to determine the explanatory capacity of general (i.e., erotophilia) and specific (i.e., toward sexual fantasies and masturbation) sexual attitudes on different sexual functioning dimensions (sexual desire, sexual arousal, lubrication/erection, ability to have an orgasm and orgasm satisfaction). Methods: The sample consisted of 2000 heterosexual adults (1044 women, 956 men) aged 18–83 years. Results: The explanatory models for women mainly showed that positive attitudes toward sexual fantasies (β range = −0.35, −0.249) and age (β range = −0.111, 0.086) explained sexual function. The models proposed for men revealed a more diverse pattern, although the variable essential for explaining sexual function was a positive attitude toward sexual fantasies (β range = −0.266, −0.097). Conclusions: These results indicate that specific sexual attitudes, particularly in relation to sexual fantasies, are more sensitive variables than erotophilia in examining sexual health.Bursaries FPU 16/04429 and FPU18/03102 for University Professor Trainin

Genetic Variations of the DPYD Gene and Its Relationship with Ancestry Proportions in Different Ecuadorian Trihybrid Populations

Ecuadorian ethnic groups; Fluoropyrimidines; PharmacogeneticsEtnias ecuatorianas; Fluoropirimidinas; FarmacogenéticaÈtnies equatorianes; Fluoropirimidines; FarmacogenèticaDihydropyrimidine dehydrogenase is one of the main pharmacological metabolizers of fluoropyrimidines, a group of drugs widely used in clinical oncology. Around 20 to 30% of patients treated with fluoropyrimidines experience severe toxicity caused by a partial or total decrease in enzymatic activity. This decrease is due to molecular variants in the DPYD gene. Their prevalence and allelic frequencies vary considerably worldwide, so their description in heterogeneous groups such as the Ecuadorian population will allow for the description of pharmacogenetic variants and proper characterization of this population. Thus, we genotyped all the molecular variants with a predictive value for DPYD in a total of 410 Ecuadorian individuals belonging to Mestizo, Afro-Ecuadorian, and Indigenous ethnic groups. Moreover, we developed a genetic ancestry analysis using 46 autosomal ancestry informative markers. We determined 20 genetic variations in 5 amplified regions, including 3 novel single nucleotide variants. The allele frequencies for DPYD variants c.1627G>A (*5, rs1801159), c.1129-15T>C (rs56293913), c.1218G>A (rs61622928), rs1337752, rs141050810, rs2786783, rs2811178, and g.97450142G>A (chr1, GRCh38.p13) are significantly related to Native American and African ancestry proportions. In addition, the FST calculated from these variants demonstrates the closeness between Indigenous and Mestizo populations, and evidences genetic divergence between Afro-Ecuadorian groups when compared with Mestizo and Indigenous ethnic groups. In conclusion, the genetic variability in the DPYD gene is related to the genetic component of ancestral populations in different Ecuadorian ethnic groups. The absence and low frequency of variants with predictive value for fluoropyrimidine toxicity such as DPYD *2A, HapB3, and c.2846A>T (prevalent in populations with European ancestry) is consistent with the genetic background found.This work was supported by Universidad de Las Américas (Quito, Ecuador), grant number ENF.RCA.19.01

Desarrollo de un sistema web y aplicacion movil para la gestion de reservas, control de hospedaje y comandas caso a aplicar en el Hotel Alsafi “El Paraiso”.

El presente trabajo de titulación, tuvo como objetivo el desarrollo de una aplicación web y móvil para el hotel AL SAFI El Paraíso ubicado en la ciudad de Ambato, para mejorar la gestión de los procesos de reservas, control de hospedaje y comandas los cuales se llevaban a cabo de manera manual. Para identificar el principal problema se manejaron técnicas como la entrevista y la observación, aplicadas a las principales figuras de cada proceso tales como, Gerente, huéspedes y empleados del hotel, permitiendo también recolectar los requerimientos funcionales del producto. Para dar un seguimiento óptimo al proyecto se implementó la metodología ágil SCRUM, creando una comunicación efectiva y apacible entre cliente y desarrollador, además de ayudar en el cumplimiento de los plazos de entrega. La codificación del sistema web y aplicación móvil se la ejecutó mediante el uso de tecnologías tales como, lenguaje de programación java, framework JSF, Java script, PHP, JQuery Mobile respectivamente y para el almacenamiento de los datos se manejó PostgreSQL. Para evaluar la calidad del software en base a funcionalidad, se establecieron las métricas (seguridad y exactitud) basadas en la norma ISO IEC 9126 3, para lo cual se aplicó una encuesta a 182 clientes y una entrevista a 5 empleados del hotel, los datos obtenidos fueron evaluados mediante la prueba estadística Chi cuadrado dando como resultado la aceptación de la hipótesis alternativa la cual afirma que, la aplicación web y móvil reducen el tiempo al realizar los procesos de reservas y pedidos en el hotel, mejorando así la atención al cliente. Para un buen uso de la aplicación web y móvil es recomendable revisar el manual de usuario, en caso de mantenimiento es necesario la revisión del manual técnico, se recomienda la implementación de facturación electrónica.The purpose of the current graduation work was to develop a mobile web application for AL SAFI El Paraíso hotel located in Ambato, in order to improve the management of booking services, lodging control and commands which will be done in a manual way. To identify the main problem, it was necessary to use techniques like interview and observation applied to each one of the principal processes such as manager, hosts, and employees of the hotel, this will allow collecting the functional requirements of the product. To provide an appropriate follow up to the project, SCRUM agile methodology was implemented, creating an effective and peaceful communication between the customer and developer, in addition it helps to accomplish the delivery terms. The encoding of the web system and the mobile application was done through the use of technologies like java programming language, JSF framework, Java Script, PHP, J Query mobile respectively and for the data storage, it was necessary to use PostgreSQL. To evaluate the quality of the software based on functionality, some metrics (safety and accuracy) were established; the ones that were based on ISO IEC 9126 3 norm. For this, a survey to 182 customers as well as an interview to 5 employees of the hotel were applied. The data obtained were evaluated with Chi squared statistical test resulting in the acceptance of the hypothesis. This is an alternative which state that the mobile web application reduces time when carrying out the booking services in the hotel, in this way it will improve the customer service. For a good use of the mobile web application, it is recommended to check the user´s manual and for its maintenance it is necessary to check the technical manual, electronic billing is also recommended

Aesthetics of Resistance in Western Sahara

In reaction to neo-liberal globalization policies that were spearheaded in the 1980s by Reagan-economics and Thatcherism, indignant movements ignited globally in distinct places, spaces, and territories, using diverse resistance strategies, both violent and nonviolent. Today, two years into the new social media revolutions, with the “Arab Spring” (in Tunisia known as Sidi Bouzid Revolt, in Libya as the Revolution of February 17th, and in Egypt as Revolution of January 25th), the “indignado/a” movement in Spain, and “Occupy Wall Street” in the United States, what does it mean to be “indignant”?Within an interdisciplinary Peace Studies and Research context, how do we begin to talk about and theorize this (inter)subjective move from being a “victim” to being “indignant?” And, how do we do so in a way that captures the complex and multi-layered dimensions of liberation struggles? We begin with a theoretical overview in order to frame the discussion. We then specifically examine the “Sahrawi Spring” in order to see theory in practice. As Africa’s last colony,Western Sahara provides an interesting look into the aesthetics of resistance