68 research outputs found

    A representation scheme for digital product service system definitions.

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    The growing trend for delivering physical products to customers as parts of product service systems (PSS) is creating a need for a new generation of Computer Aided Design (CAD) system to support the design of PSS: so-called "PSS-CAD". Key research issues in the development of such systems include building understanding of the kinds of applications that designers of PSS might need and the establishment of well-founded representation schemes to underpin and support communication between PSS-CAD systems. Recent literature includes numerous descriptions of integrated PSS development processes, PSS-CAD tools to support these processes and early meta-models to provide information support. This paper complements this work by proposing a representation scheme that is a key prerequisite to achieving the interoperability between PSS-CAD systems which would be necessary to support the deployment of integrated PSS development processes in industry. The representation scheme, a form of meta-model, draws on learning from the product definition community that emerged in the 1970s in response to a need for interoperability between the different shape-based CAD systems that were being developed at the time. The initial focus on shape representation has developed to digital product definitions that define the design of a product coupled with meta-data recording details of processes by which the design was created and, more recently, supported through-life. Similarly, PSS-related information includes both PSS definitions, to support the lifecycles of physical products and associated services, and meta-data needed to support the management of PSS development processes. This paper focuses on information requirements for the definition of service elements of PSS and relationships with product elements and service actors. These requirements are derived from earlier work on the use of service blueprinting for the visualisation and mapping of service activities to deliver different types of service contract. Key information requirements addressed include the need to represent service process flow and breakdown structures, relationships between service and product elements, substitution relationships, and service variants. A representation scheme is proposed and demonstrated through application to a PSS case study. The representation scheme is built on a generic information architecture that has already been applied to problems of product definition; as such there is an underlying compatibility that offers real promise in the future realisation of integrated PSS development processes

    Multi-factor service design: identification and consideration of multiple factors of the service in its design process

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    Service design is a multidisciplinary area that helps innovate services by bringing new ideas to customers through a design-thinking approach. Services are affected by multiple factors, which should be considered in designing services. In this paper, we propose the multi-factor service design (MFSD) method, which helps consider the multi-factor nature of service in the service design process. The MFSD method has been developed through and used in five service design studies with industry and government. The method addresses the multi-factor nature of service for systematic service design by providing the following guidelines: (1) identify key factors that affect the customer value creation of the service in question (in short, value creation factors), (2) define the design space of the service based on the value creation factors, and (3) design services and represent them based on the factors. We provide real stories and examples from the five service design studies to illustrate the MFSD method and demonstrate its utility. This study will contribute to the design of modern complex services that are affected by varied factors

    Co-Production in the Service Production and Delivery Process - Conceptualization and Future Research Fields

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    Bilstein N. Co-Production in the Service Production and Delivery Process - Conceptualization and Future Research Fields. In: Fließ S, ed. Beiträge zur Dienstleistungsmarketing-Forschung. Aktuelle Forschungsfragen und Forschungsergebnisse. Gabler Research : Focus Dienstleistungsmarketing . Wiesbaden: Gabler; 2011: 97-119
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