Postcards from the edge: maintaining the 'alternative' character of fair trade

This paper argues that the pressures for fair trade to substantially increase market access for marginalized producers in the global South and subsequently move fair trade out of niche into mainstream markets is reshaping the boundaries of the movement. We suggest that going mainstream carries with it the danger of appropriation of the more convenient elements of fair trade by the commercial sector and loss of the more radical edges. This paper examines the changing discourse surrounding fair trade, critically reflecting on the movement's history to understand how its evolution to date might influence its possible futures. The paper concludes by exploring how various elements within the fair trade movement are trying to retain a radical edge in order to continue to provide a critique of the dominant paradigm of business and trade. Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment.

Fair trade coffee: building producer capacity via global networks

This article examines the ongoing rapid expansion in Fair Trade coffee networks linking Northern consumers with producers in the global South. We provide a comparative analysis of the experiences of seven coffee producer co-operatives in Latin America, identifying the characteristics which facilitate successful integration into Fair Trade networks. Our analysis finds that coffee organizations, communities and producers derive important material and non-material benefits from Fair Trade. We conclude that while the financial benefits of Fair Trade appear the most important in the short run, it is the capacity building nature of Fair Trade that will prove the most important in fueling sustainable development in the long run. Copyright © 2004 John Wiley & Sons, Ltd.

Fair Trade: Dynamic and Dilemmas of a Market Oriented Global Social Movement

Fair Trade is analysed as a new economic social movement to the extent that it is based on new forms of collective action and directs its demands primarily to the market rather than to the State. In addition, it is intrinsically a global movement harnessing development goals to new market relations. It differs, however, from similar movements (organics, animal welfare) to the extent that it focuses primarily on traditional issues of redistributive justice rather than a new generation of rights and duties. Fair Trade is understood as having three components: (i) the organization of alternative trading networks; (ii) the marketing of Fair Trade labelled products through licensed conventional traders and retailers; and (iii) the campaign-based promotion of Fair Trade to change both purchasing practices and the rules of conventional trade. As a market oriented movement, Fair Trade relies crucially on the emergence of a new politicization of consumer activity comprising not only “consumer-activists” but also the State as consumer and a new layer of political consumers sensitive to issues of social justice in their daily purchasing practices. Copyright Springer Science+Business Media, LLC 2007Fair Trade, New economic social movement, Consumer-oriented social movement, Social justice through markets, Southern Fair Trade,