Building brands through experiential events: when entertainment meets education

Experiential marketing is increasingly getting companies’ attention as a strategy to interact with consumers and engage them to better convey their brand image and positioning. However, its effects are still unclear both at the aggregate and at the individual levels. This paper addresses this topic and presents a field experiment investigating the effects of experiential marketing on brand image in retailing. Two similar consumer electronics stores with different strategies – traditional vs. experiential – constitutes the setting in which a field experiment has been run. Two similar samples of consumers took part in our study by visiting one of these two stores, and answering a questionnaire before and after the visit with the primary goal to investigate the brand image and its changes due to the shopping visit. Brand image was measured as the overall brand attitude – via four items – and five specific desired brand claims that the company wanted to convey to consumers. Findings show that engaged consumers through the multisensory and interactive event arranged in the experiential store register higher levels of both brand attitude and all brand claims than those visiting the traditional store, and that the increase in both the dependent variables after the visit of the experiential store is higher than the increase in the traditional store. Thus, experiential stores are not only able to entertain consumers, but they are also able to educate them, by conveying them a set of brand claims more effectively than the traditional stor

Social desirability in virtual communities

As virtual worlds and social media in general become important settings for marketing actions, we need to know what is the weight of social norms within such contexts. To what degree can a researcher expect that the answers obtained within a virtual world \u2013 ultimately a social network \u2013 reflect real opinions and are not inflated by social desirability? Does the social context of an online community induce higher social desirability? This paper investigates whether social desirability is stronger within virtual world online communities than in the real world, observing same structural relationship among measured constructs but higher social desirability tendency in the virtual world compared to the real life. Since social networks and online communities will be more often used as research and communication platforms, increased attention needs to be paid to the social desirability tendency of the community members

Supersymmetric Construction of W-Algebras from Super Toda and Wznw Theories

A systematic construction of super W-algebras in terms of the WZNW model based on a super Lie algebra is presented. These are shown to be the symmetry structure of the super Toda models, which can be obtained from the WZNW theory by Hamiltonian reduction. A classification, according to the conformal spin defined by an improved energy-momentum tensor, is dicussed in general terms for all super Lie algebras whose simple roots are fermionic . A detailed discussion employing the Dirac bracket structure and an explicit construction of W-algebras for the cases of $OSP(1,2)$, $OSP(2,2)$ , $OSP(3,2)$ and $D(2,1 \mid \alpha )$ are given. The $N=1$ and $N=2$ super conformal algebras are discussed in the pertinent cases.Comment: 24 page

Ladder operators for subtle hidden shape invariant potentials

Ladder operators can be constructed for all potentials that present the integrability condition known as shape invariance, satisfied by most of the exactly solvable potentials. Using the superalgebra of supersymmetric quantum mechanics we construct the ladder operators for two exactly solvable potentials that present a subtle hidden shape invariance.Comment: 9 pages, based on the talk given at International Conference Progress in Supersymmetric Quantum Mechanics (PSQM03), Valladolid, Spain, 15-19 July, 2003, to appear in a Special Issue of J. Phys. A: Math. Ge

Knowledge Integration and Diffusion: Measures and Mapping of Diversity and Coherence

I present a framework based on the concepts of diversity and coherence for the analysis of knowledge integration and diffusion. Visualisations that help understand insights gained are also introduced. The key novelty offered by this framework compared to previous approaches is the inclusion of cognitive distance (or proximity) between the categories that characterise the body of knowledge under study. I briefly discuss the different methods to map the cognitive dimension

Covariant scalar representation of iosp(d,2/2)iosp(d,2/2) quantization of the scalar relativistic particle

A covariant scalar representation of $iosp(d,2/2)$ is constructed and analysed in comparison with existing methods for the quantization of the scalar relativistic particle. It is found that, with appropriately defined wavefunctions, this $iosp(d,2/2)$ produced representation can be identified with the state space arising from the canonical BFV-BRST quantization of the modular invariant, unoriented scalar particle (or antiparticle) with admissible gauge fixing conditions. For this model, the cohomological determination of physical states can thus be obtained purely from the representation theory of the $iosp(d,2/2)$ algebra.Comment: 16 pages Late

From Quantum Systems to L-Functions: Pair Correlation Statistics and Beyond

The discovery of connections between the distribution of energy levels of heavy nuclei and spacings between prime numbers has been one of the most surprising and fruitful observations in the twentieth century. The connection between the two areas was first observed through Montgomery's work on the pair correlation of zeros of the Riemann zeta function. As its generalizations and consequences have motivated much of the following work, and to this day remains one of the most important outstanding conjectures in the field, it occupies a central role in our discussion below. We describe some of the many techniques and results from the past sixty years, especially the important roles played by numerical and experimental investigations, that led to the discovery of the connections and progress towards understanding the behaviors. In our survey of these two areas, we describe the common mathematics that explains the remarkable universality. We conclude with some thoughts on what might lie ahead in the pair correlation of zeros of the zeta function, and other similar quantities.Comment: Version 1.1, 50 pages, 6 figures. To appear in "Open Problems in Mathematics", Editors John Nash and Michael Th. Rassias. arXiv admin note: text overlap with arXiv:0909.491

Habitat filtering determines spatial variation of macroinvertebrate community traits in northern headwater streams

Although our knowledge of the spatial distribution of stream organisms has been increasing rapidly in the last decades, there is still little consensus about trait-based variability of macroinvertebrate communities within and between catchments in near-pristine systems. Our aim was to examine the taxonomic and trait based stability vs. variability of stream macroinvertebrates in three high-latitude catchments in Finland. The collected taxa were assigned to unique trait combinations (UTCs) using biological traits. We found that only a single or a highly limited number of taxa formed a single UTC, suggesting a low degree of redundancy. Our analyses revealed significant differences in the environmental conditions of the streams among the three catchments. Linear models, rarefaction curves and beta-diversity measures showed that the catchments differed in both alpha and beta diversity. Taxon- and trait-based multivariate analyses also indicated that the three catchments were significantly different in terms of macroinvertebrate communities. All these findings suggest that habitat filtering, i.e., environmental differences among catchments, determines the variability of macroinvertebrate communities, thereby contributing to the significant biological differences among the catchments. The main implications of our study is that the sensitivity of trait-based analyses to natural environmental variation should be carefully incorporated in the assessment of environmental degradation, and that further studies are needed for a deeper understanding of trait-based community patterns across near-pristine streams

Forest Fires Across Italian Regions and Implications for Climate Change: A Panel Data Analysis

In this paper, we analyze the determinants of monthly variations in forest fire frequency and on the size of the area burnt for Italian regions between 2000 and 2011. We employ panel data techniques, which allow capturing the dynamics of fire danger due to changes in past climatic conditions, after accounting for regional fixed effects to control region-specific unobserved and time-invariant factors. Results highlight a significant heterogeneity of the effects of driving factors across the Italian peninsula and weather seasons. Climatic conditions also show lasting effects within the year. Using climate change projections for 2016–2035, we then obtain the projected forest fire frequency and total area burnt across the Italian peninsula for the same period. Climate change is expected to increase the number of forest fires across the whole peninsula, which is more evident for the central part of Italy. Even though most of annual increases in fire events relate to the summer period, intensifications in frequency during autumn become more evident in the southern Italy. We extend finally our analysis to investigate the contribution of socio-economic factors to fire regime and the role of education and the containment of fraudulent activity is also highlighted.</p

Mandibular reconstruction with bridging customized plate after ablative surgery for ONJ: A multi‐centric case series

Purpose: Computer‐aided methods for mandibular reconstruction have improved both functional and morphological results in patients who underwent segmental mandibular resection. The purpose of this study is to evaluate the overlaying of virtual planning in terms of measures of the Computer Assisted Design/Computer Assisted Manufacturing CAD/CAM plate for mandibular reconstruction in patients who are ineligible for the insertion of reconstructing the titanium plate supported by fibular free flap, due to their poor health status, or in the presence of specific contraindications to autologous bone flap harvest. Materials and methods: The retrospective study performed analyzed the results of nine patients. The patients were treated at the Maxillofacial Surgery Unit of Policlinico S. Orsola of Bologna, Italy, and Policlinico San Marco, Catania, Italy, from April 2016 to June 2021. Superimposition between planning and post operative Computed Tomography CT scan was performed to assess the accuracy. Results: All reconstructive procedures were carried out successfully. No microsurgery‐related complications occurred. In two cases, we had plate misplacement, and in one case, plate exposure that led to plate removal. The average accuracy of the series assessed after CT superimposition, as previously described, was 0.95 mm. Conclusions: Considering that microvascular bone transfer is a high‐risk procedure in BRONJ patients, we can conclude that the positioning of a customized bridging mandibular prosthesis (CBMP), whether or not it is associated with a microvascular soft tissue transfer, is a safe technique in terms of surgical outcome and feasibility