128 research outputs found
Recommended from our members
Gamification and Mobile Marketing Effectiveness
A variety of business sectors have been buffeted by the diffusion of mobile technology, a trend that presents a variety of difficult challenges but interesting opportunities to marketers. One such opportunity is gamification, which, one hopes, will enhance appeal to mobile consumers. Our sense from both personal experience and the literature is that the gamified mobile apps currently offered by firms mostly miss the mark. We provide a systematic overview of game design and note how principles derived from that field are highly applicable to gamification in mobile marketing settings. We are aided by the work of Schell (2008), whose Elemental Game Tetrad Model allows us to offer a coherent look at how gamification should affect mobile marketing outcomes
A Short-Run Analysis of Exchange Rates and International Trade with an Application to Australia, New Zealand, and Japan
Understanding the acceptability of e-mental health - attitudes and expectations towards computerised self-help treatments for mental health problems
Integration of expectation confirmation theory and self-determination theory in internet banking continuance intention
Korean consumer perspectives on social media advertising and intention to join brand pages
- …