A GENRE ANALYSIS OF SALES PROMOTION LETTERS AND COMPANY PROFILES IN AN INDONESIAN BATIK INDUSTRY

This study explored company profiles and sales promotion letters of batik from two big batik companies in Solo, Central Java, Indonesia. Data of the research are of two types, the primary and secondary data. The former refers to words, phrases, and clauses taken from the company profiles and sales promotion letters of batik written in Bahasa Indonesia. The latter refers to transcribed data obtained from in-depth interviews with the text producers and buyers. Two batik company profiles and three sales promotion letters were analyzed. Two informants from each batik company representing the text production side were interviewed; they were the marketing and promotion managers from the two batik industries. Likewise, one buyer from each batik company representing the text consumption side was also interviewed. The research employed theories of genre analysis proposed by Swales (1990) which focused on patterns of rhetorical organization and genre-specific language features. In terms of data collection, the present study also draws on ethno-methodological tradition within the communication framework in an institutionalized socio-cultural context (Lillis, 2008). Ethnographical research primarily uncovers and describes beliefs, values, and attitudes that structure the behavior of a group (Baumgartner & Hensley, 2006). In terms of data analysis, this study employed the multi-perspective model of analysis advocated by Bhatia (2004) wihich focuses on textual and socio-cognitive aspects of the texts. The textual aspect explicates the use of text-internal features in embodying values in the context of rhetorical moves, discourse strategies, regularities of organisation, intertextuality and some aspects of interdiscursivity. The socio-cognitive aspect refers to participants’ relationship and their contributions to the process of genre construction, interpretation, use and exploitation in the context of professional practices and constraints. This study has arrived at some conclusions. First, although the most important intention of any kind of business is making a profit, the strong influence of Javanese culture has made the genuine intention of getting the profit to be less explicitly stated. In fact, the profit making notion is transformed into a more social and cultural preservation in orientation. Secondly, writers of batik company profiles seemed to acknowledge the function of these specific business documents as one of the primary image-building components in their promoting efforts. This study also found some varieties in terms of function between the established and less established image- building promotional tool. However, the textual analysis and the in-depth interviews with the text producers supported the view that company profiles of batik had been ideally used to create a potitive and favorable image upon the company through the employment of moral and cultural commitment to batik making, history, vision and mission, new technology in the production processes, organizational structure, and lists of achievements and awards. Thirdly, the most distinctive feature that differentiated establishing credentials in English and that of the Indonesian, especially in the batik business context, had been the use of moral obligation to preserve the native culture and family relation with the national heroes. Writers of the English sales promotion letters, on the contrary, highlighted the needs of future buyers and claimed that their companies were the best to fulfill the needs. Likewise, due to cultural constraints, the sales promotion letters of batik in question did not include the moves of offering incentives and using pressure tactics. The writers rather used the move of eliciting response which is less persuasive and less direct compared to that of the English sales promotion letters. Fourth, the chemistry between writers and readers of sales promotion letters and company profiles of batik constructed a strong ground for mutual understanding and thus paved the way to purchase. Finally, this study had shown very clearly how the wider culture and the culture of the discourse community contributed to the framing and formatting of sales promotion letters and company profiles of batik in terms of lexico-grammar, cognitive structuring, intertextuality and interdiscursivity. In the past, studies done in Bahasa Indonesia to business texts were more oriented to below sentence level phenomena (Kusrianti, 2008; Purnanto, 2002). Thus, the present study contributes to the study of above sentence level phenomena, especially the features and convensions of sales promotion letters and company profiles of batik. Additionally, the present study provides input to writers of sales promotion letters and company profiles to have a direct, persuasive, clear, and systematic promotional text especially for export purposes. Last but not least, the present study has provided a perspective into the written business communication of batik industries drawn from an empirical study

Analisis Implementasi Peraturan Bupati Way Kanan tentang Kawasan Dilarang Merokok di Kabupaten Way Kanan

Universitas Diponegoro Fakultas Kesehatan Masyarakat Program Studi Magister Ilmu Kesehatan Masyarakat Konsentrasi Administrasi dan Kebijakan Kesehatan 2016 ABSTRAK Diah Winda Ningsih Analisis Implementasi Peraturan Bupati Way Kanan tentang Kawasan Dilarang Merokok di Kabupaten Way Kanan xvii + 122 halaman + 10 tabel + 9 gambar + 13 lampiran Pengembangan Kawasan Tanpa Rokok (KTR) merupakan salah satu upaya pemerintah dalam pengendalian dampak rokok. Pemdakab Way Kanan telah menetapkan Perbup Way Kanan tentang Kawasan Dilarang Merokok. Setelah 3 tahun Perbup diberlakukan, masih ditemukan pelanggaran sehingga perlu dilakukan analisis implementasi kebijakan kawasan dilarang merokok di Kabupaten Way Kanan. Jenis penelitian ini adalah penelitian kualitatif melalui wawancara mendalam dan observasi. Informan utama yaitu Bupati Way Kanan, Kepala Dinas Kesehatan, Sekretaris Dinas Pendidikan, Kabid Ketentraman dan Ketertiban Masyarakat Kantor SatpolPP, Kabid P2PL Dinas Kesehatan, Kasie Perencanaan Dinas Pendidikan, dan Kasubag Umum Kantor SatpolPP. Informan triangulasi yaitu Kepala Seksi Promosi Kesehatan, dua orang kepala Puskesmas, satu orang anggota DPRD, dua orang pengunjung Puskesmas, satu orang pengajar, dua orang staf Dinas Kesehatan dan dua orang siswa. Analisis data penelitian menggunakan content analysis. Hasil penelitian menunjukkan kebijakan kawasan dilarang merokok belum diimplementasikan di semua kawasan, hanya di lingkungan pendidikan dan kesehatan. Dinas Kesehatan memiliki dukungan sumber daya manusia, tetapi dana dan sarana prasarana tersedia dalam jumlah terbatas. Dinas Pendidikan dan Kantor Satpol PP hanya mempunyai dukungan sumber daya manusia. Koordinasi antar instansi, supervisi serta pengawasan belum terstruktur dan belum rutin. Masyarakat dan DPRD belum mendukung sepenuhnya kebijakan ini sehingga Raperda KTR belum disetujui. Dinas Kesehatan, Dinas Pendidikan dan Kantor Satpol PP berkomitmen dan bertanggung jawab terhadap kebijakan ini. Faktor lain yang mempengaruhi implementasi adalah pergantian Bupati. Disarankan kepada Dinas Kesehatan membentuk tim sosialisasi kebijakan. Selain itu juga melakukan advokasi pada Bupati dan DPRD agar segera mengesahkan Perda KTR, membuat mekanisme pengaduan masyarakat serta menyediakan layanan berhenti merokok. Kata kunci : Implementasi Kebijakan, Kawasan Dilarang Merokok, Kawasan Tanpa Rokok Kepustakaan : 53 (2003-2015) Diponegoro University Faculty of Public Health Master’s Study Program in Public Health Majoring in Administration and Health Policy 2016 ABSTRACT Diah Winda Ningsih Implementation Analysis of Regulation of Way Kanan Regent about No Smoking Area in District of Way Kanan xvii + 122 pages + 10 tables + 9 figures + 13 appendices Development of No Smoking Area (NSA) is one of the government efforts in controlling adverse effects of smoking. Way Kanan government has issued a regulation of Way Kanan Regent about NSA. Three years later after implementing the regulation, some infringements are still found. Therefore, there needs to analyse the implementation of the NSA policy in District of Way Kanan. This was a qualitative study by conducting indepth interview and observation. Main informants consisted of Way Kanan Regent, head of District Health Office (DHO), Secretary of Education Authorities, head of tranquility and public order department at SatpolPP office, head of P2PL at DHO, head of planning section at education authorities, and head of general affairs sub department at SatpolPP office. Informants for triangulation purpose consisted of head of health promotion section, two heads of health centres, a legislator, two visitors of health centres, a teacher, two staffs of DHO, and two students. Data were analysed using content analysis. The results of this study showed that the NSA policy just had been implemented only in the environment of education and health and not been implemented in all areas. DHO had sufficient human resource but available budget and means were limited. Education authorities and SatpolPP just had human resource. Coordinating between institutions, supervising, and monitoring were unstructured and not routine. A community and a parliament had not fully supported this policy by which the draft local regulation of NSA had not been approved. DHO, Education Authorities, and SatpolPP office had commitments and were responsible to this policy. Another factor influencing this implementation was the turn of the Regent. DHO needs to form a socialisation team of the policy. In addition, advocacy to the Regent and the parliament members needs to be conducted in order to approve the local regulation of NSA. DHO also needs to make a mechanism of complaint from a community and to provide counselling to stop smoking. Keywords : Policy Implementation; No Smoking Area, Area Without Cigarettes Bibliography: 53 (2003-2015

The Effectiveness of Paraphrasing Strategy in Increasing University Students' Reading Comprehension and Writing Achievement

Reading comprehension and writing as the crucial skills must be instructed effectively in order to engage the students in the meaningful teaching and learning process. One of the ways to increase students' reading comprehension and writing achievement is by the use of paraphrasing strategy in the classroom instruction. Through the application of the paraphrasing strategy, it is easy for the students to internalize the information of the original source comprehensively; thus, students' reading comprehension achievement is increased. In relation to the improvement of students' reading comprehension achievement, students' writing achievement is also increased by the use of paraphrasing strategy since the students can rewrite the text in to their own writing style. Therefore, the use of paraphrasing strategy is considered as one of the beneficial ways used to enhance students' reading comprehension and writing achievement

Hubungan Keberfungsian Keluarga Dengan Kontrol Diri Remaja Pada Siswa SMA Di Bawean

The purpose of this study was to determine the relationship of family functioning with adolescent self-control which is moderated by gender. The subjects in this study were 516 middle adolescents who attended high school / equivalent in Bawean Island. Family functioning is measured using the Family Assessment Device (FAD) while self-control is measured using the Self-Control Scale (SCS). Data analysis method used in this study is Moderate Regression Analysis (MRA). The results of the analysis in this study indicate that the functioning of families with self-control has a significant effect with Beta = 0.446 with p = 0.000 (p <0.01). However, gender proved unable to moderate the functioning of the family with self-control. In addition, from a separate analysis this study also explained that self-control of adolescent boys and girls alike

An Investigation Into The Translation Of Computer-Related Terminology In A Computer Magazine : With Special Reference To Chip Computer And Communication Magazine [P306.A3 H173 2008 f rb].

Perkembangan teknologi komunikasi dan informasi (ICT) di Indonesia telah memungkinkan komunikasi serta merta dalam dan luar negara. The development of information and communication technology (ICT) in Indonesia has enabled almost instantaneous communication within the country and globally

Histological study of SlNPV infection on body weight and peritrophic membrane damage of Spodoptera litura larvae

Sanjaya, Machmudin D, Kurniawati ND. 2010. Kajian histologis infeksi SlNPV terhadap berat badan dan kerusakan membran peritrofik larva Spodoptera litura. Nusantara Bioscience 2: 135-140. Pengaruh infeksi SlNPV pada berat badan dan kerusakan membran peritrofik larva Spodoptera litura Fab. telah dilakukan. Metode yang digunakan adalah analisis probit, dan berdasarkan LD 50 virus yang terinfeksi untuk mengetahui berat badan dan kerusakan pasca infeksi. Kerusakan struktur histologi yang disebabkan oleh infeksi SlNPV (0, 315, 390, 465, 540 dan 615 PIB/mL) diamati setelah 0, 12, 24, 72 dan 96 jam pasca infeksi. Preparasi histologis dibuat dengan metode parafin setelah fiksasi dengan larutan Bouin, kemudian diiris setebal 7 um dan diwarnai dengan Hematoxilin- Eosin. Hasil penelitian menunjukkan bahwa paparan SlNPV menyebabkan penurunan konsumsi pangan terutama pada 540 PIB/mL dengan rata-rata 0.1675 mg. Pengamatan deskriptif pada struktur histologi membran peritrophic yang terkena infeksi SlNPV menunjukkan kecenderungan kerusakan, sementara pada kontrol tidak ada kerusakan sama sekali. Semakin lama paparan virion di dalam lumen midgut maka semakin tinggi terjadinya kerusakan membran peritrofik. Kerusakan paling parah terjadi 96 jam setelah infeksi. Hasilnya membuktikan bahwa virion haNPV dapat menghancurkan struktur histologi midgut. Kata kunci: SlNPV, Spodoptera litura, LD50, tingkat konsumsi, membran peritrophic

The main factors affecting the selection of courses related to food services among male students in vocational colleges

The education system in Malaysia is divided into several types: technical and vocational education, general education and religious education (Rashid, 2006). The technical and vocational fields emphasize knowledge and skills as well as provide good employment opportunities to young people. While public education emphasizes on academic knowledge. Malaysia is a rapidly developing country and is aiming to become a developed nation by the year 2020. Industry engaged in food services is one of the growing segments of the Malaysian economy. Indirectly the growth and growth of the rising food service industry has created vast career opportunities for graduates. However, along with these developments, gender imbalances between male and female students in food services are often the main topic for debate

LAPORAN INDIVIDU PRAKTIK PENGALAMAN LAPANGAN UNIVERSITAS NEGERI YOGYAKARTA

Kegiatan Praktik Pengalaman Lapangan (PPL) yang dilakukan SMA N 1 Cangkringan Sleman terletak di Jl Merapi Golf Bedoyo, Wukirsari, Cangkringan Sleman, Yogyakarta. Praktik Pengalaman Lapangan (PPL) merupakan salah satu mata kuliah yang wajjib diambil oleh Mahasiswa UNY. Tujuan yang ingin dicapai dari program PPL adalah mengembangkan kompetensi mahasiswa sebagai calon pendidik dan atau tenaga kependidikan. Praktik Pengalaman Lapangan (PPL) dimulai sejak tanggal 10 Agsutus 2015 (tahun ajaran baru 2015/2016). Sebelum melakukan PPL, mahasiswa mengadakan observasi terhadap kegiatan pembelajaran yang ada di SMA N 1 Cangkringan. Observasi tersebut dilaksanakan pada tanggal 20 Februari sampai dengan 11 April 2015. Observasi tersebut meliputi observasi sekolah dan juga terhadap pembelajaran di dalam kelas, praktikan juga berusaha mencari informasi dari guru mata pelajaran fisika mengenai kondisi dan potensi siswa, fasilitas pendukung dalam Kegiatan Belajar Mengajar (KBM), dan juga faktor penghambat yang sering ditemui ketika Kegiatan Belajar Mengajar (KBM) berlangsung. Berdasarkan hasil observasi tersebut, mahasiswa melakukan konsultasi terhadap DPL PPL untuk menindaklanjuti pembuatan RPP dan program kerja yang sesuai dengan kondisi dan kebutuhan sekolah. Pada kegiatan PPL ini, praktikan mendapat tugas untuk mengajar kelas XI IPA 1 dan XI IPA 2 Program kerja yang dilakukan oleh praktikan untuk mendukung kegiatan pembelajaran adalah: 1) pembuatan RPP; 2) Pembuatan soal-soal evaluasi dan ulangan harian; 3) Pembuatan Silabus dan 4) Pembuatan Progam Semester dan Program Tahunan