Research, Planning, and Development of a University-Based Retirement Community (UBRC): A Strategic Lodging Opportunity

University-Based Retirement Communities (UBRCs) are a growing trend among universities and senior living. UBRCs are an intriguing concept that benefits retirees and universities as they bring alums back to campus for their residences. This study investigates the interest level and preferences of Colorado Mesa University\u27s alums and retired professors for an on-campus UBRC. This research is the first phase of the planning process for developing and operating a successful UBRC. Keywords: University-Based Retirement Communities (UBRC), Continuing Care Retirement Communities, Senior Living Communities, Active Adult Communitie

An Examination of the Role of Online Reviews for Niche Restaurant Segments: Casino Buffet Restaurants

This dissertation applied hygiene factor (two-factor theory) and rational choice theory to investigate the factors which influence satisfaction for iconic, niche casino buffet restaurants, determine if the factors that impact satisfaction also impact WTP in the same direction and with the same weight, and examine the relationship between those items mentioned in online reviews and WTP in a buffet setting. Two studies were conducted to discover the key attributes of the casino buffet restaurant. In the first study, a qualitative-text analysis-was made to discover satisfiers and dissatisfiers for casino buffet restaurants. In the second study, a quantitative analysis -conjoint analysis-was made to understand what attributes of casino buffet restaurants are the most important for WTP. The results of the qualitative study recommended that food, option/variety, the price for value, employee, and atmosphere were satisfiers and dissatisfiers for casino buffet restaurants. The results of this dissertation indicated that food (25.16%) is ranked as the most significant attribute for a casino buffet restaurant. Likewise, real price (16.40%), service quality (15.02%), online reviews stars rating (13.45%), and the atmosphere (13.14%) were also perceived as significant attributes for casino buffet customers. On the other hand, the price range for value (9.27%) and the number of online reviews (7.56%) scores are lower than the other attributes

Meeting revenue management challenges: Knowledge, skills and abilities

Hospitality industry increasingly recognizes importance of integrating revenue management into their operations and significance of their staff to do so. Yet revenue managers face major challenges from both internal and external sources. Hence revenue staff dealing with several sophisticated problems should possess various knowledge, skills and abilities (KSAs) to enable them effectively overcome these obstacles. However which specific capabilities are required to what extent are not clear. Therefore this study aims to match the challenges that are faced by hotel revenue managers with KSAs required in managing inventory and prices. A two step qualitative method is adopted; first 14 revenue managers were interviewed and secondly a focus group with eight participants was conducted in order to identify challenges and competencies required in improving revenue management effectiveness. Thus this study offers a typology of challenges faced by revenue managers, and it also identifies KSAs that are required by revenue management staff. (C) 2016 Elsevier Ltd. All rights reserved

Understanding the Gap between University Revenue Management Courses and the Job Market

Revenue management (RM) is vital for a hotel's success. Qualified revenue managers are required to maximize the hotels' profit. Hospitality schools' RM courses are critical for preparing students for these roles. Even though hospitality schools and associations provide RM classes, lack of qualified candidates is considered a significant challenge. Therefore, the purpose of this study is to revisit this issue and identify the gap between the competencies needed for RM professionals and the RM courses offered by universities. A descriptive analysis was conducted comparing the competencies described in job descriptions with the competencies described in the course catalog descriptions for hospitality RM courses (undergraduate level). Interpersonal communication, communications, marketing, and strategic management are frequently mentioned in the job descriptions but are not mentioned in the course descriptions. Risk management emerged as a new competency from the interviews but was not in the job descriptions or course descriptions

Effects of Tourists’ Street Food Experience and Food Neophobia on Their Post-Travel Behaviors: The Roles of Destination Image and Corona-Phobia

© 2022 Taylor & Francis Group, LLC.Food-neophobia is referred to as the reluctance to try unknown foods. This paper aims to demonstrate the relationships between street food experience, food destination image, food-neophobia, corona-phobia, and post-travel behaviors (e.g., intention to revisit and word-of-mouth) of international tourists visiting Istanbul, Türkiye. Based on the 210 valid questionnaires, Smart-PLS was applied to empirically test a structural equation model using PLS-Henseler’s multi-group analysis. The results demonstrated relationships between the effects of street food experience and food neophobia on tourists’ post-travel behaviors in terms of mediating effect of destination image and the moderating effect of corona-phobia. The result also showcased the moderated mediation role of corona-phobia in mediating role of food destination image between street food experience, revisit intention, and word-of-mouth. Despite existing generic tourists’ street food studies and the popularity of COVID-19-related studies in the destination-marketing context, there have been limited attempts to explore the consequences (e.g., tourists’ post-travel behavior) of the tourists’ street food experience with the possible psychological relationships (i.e., food destination image and food-neophobia) during the pandemic. Therefore, this is one of the first attempts to troubleshoot to fill this omitted gap. Several practical implications with suggestions for further studies were also discussed