Lifestyle as a cultural force in brand phenomena: analysing Red Bull Portugal

This dissertation presents a comprehensive analysis towards lifestyle brands, with a specific focus on the case study of Red Bull. Lifestyle brands have become increasingly influential in shaping consumer preferences and behaviors, as they offer products and experiences that align with consumers' values, aspirations, and self-identities. Understanding how consumers perceive and engage with lifestyle brands is essential for marketers to develop effective strategies and build strong brand-consumer relationships. The research employs a mixed-methods approach, combining qualitative data collection methods, such as interviews (Desai, 2002), participant observation (Kawulich, 2005), in depth analysis using Kapferer Identity Prism (Kapferer, 2015) that provide in-depth insights into consumers' perceptions, attitudes, and emotional connections with Red Bull as a lifestyle brand. In addition, a secondary data analysis (Vartanian, 2011) was conducted to gain insights into how Red Bull strategically positions its brand and communicates its message to individuals. Specifically focuses on Red Bull Portugal, this study examines various aspects of consumer reception, including brand image, brand personality, consumer identity formation, and brand loyalty. It investigates how Red Bull strategically positions itself as a lifestyle brand and appeals to its target audience through its marketing efforts and brand experiences. Overall, this dissertation contributes to the existing literature on consumer behavior and brand management by providing an in-depth analysis towards lifestyle brands, using Red Bull as a case study. By examining the specific strategies and tactics employed by Red Bull, this research sheds light on the effectiveness of lifestyle branding and provides valuable insights for marketers seeking to navigate the dynamic landscape of consumer preferences and engagement with lifestyle brands

Impacto dos herbicidas glifosato e saflufenacil na lima ácida tahiti (Citrus latifolia Tanaka) / Impact of herbicides glyphosate and saflufenacil on tahiti acid lima (Citrus latifolia Tanaka)

Os herbicidas constituem ferramenta importante no manejo de plantas daninhas na busca pelo aumento da produtividade de lima ácida “Tahiti”. Entretanto, podem causar danos à cultura como sintomas de fitotoxidez nas folhas e alterações metabólicas não aparentes que podem afetar seu desenvolvimento. Assim, o objetivo desse estudo foi avaliar o impacto dos herbicidas glifosato e saflufenacil na lima ácida “Tahiti” aplicados em pós-emergência de plantas daninhas na linha da cultura. Para isso, foi realizado experimento em blocos casualizados composto por quatro repetições de cinco tratamentos, a saber: glifosato (1.440 g de i.a. ha-1), saflufenacil (49 g de i.a. ha-1), a associação de saflufenacil (24,5 g de i.a. ha-1) e glifosato (720 g de i.a. ha-1), controle 1 (sem herbicida com capina manual) e controle 2 (sem herbicida e sem capina). Aos 00, 07, 14, 21 e 28 dias após aplicação (DAA) foram avaliados os sintomas de fitotoxidez da cultura e plantas daninhas pela escala ALAM e % de cobertura vegetal. Aos 28 DAA foram realizadas mensurados os seguintes parâmetros de desenvolvimento % de abortamento, número de frutos por árvore, diâmetro longitudinal e transversal do fruto, espessura de casca, rendimento de suco, acidez titulável, pH e °BRIX. Os resultados foram analisados pelo Software AGROSTAT, submetidos a análise de variância (ANOVA) e teste de médias Scott-Knott (p <0,05). Todos os tratamentos com herbicidas avaliados foram capazes de diminuir a % de cobertura vegetal indicando controle da flora infestante. O glifosato apresentou sintomas menos severos de fitotoxidez na cultura, porém, mais duradouros em relação ao saflufenacil. Além disso, apresentou menor desempenho nas avaliações de qualidade de frutos como a porcentagem de pegamento e menor rendimento de suco. Os tratamentos com saflufenacil apresentaram resultados semelhantes de qualidade de fruto em relação aos controles o que indica que o herbicida não afetou o desenvolvimento dos frutos

Pervasive gaps in Amazonian ecological research

Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear un derstanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5–7 vast areas of the tropics remain understudied.8–11 In the American tropics, Amazonia stands out as the world’s most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepre sented in biodiversity databases.13–15 To worsen this situation, human-induced modifications16,17 may elim inate pieces of the Amazon’s biodiversity puzzle before we can use them to understand how ecological com munities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple or ganism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region’s vulnerability to environmental change. 15%–18% of the most ne glected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lostinfo:eu-repo/semantics/publishedVersio

Outcomes from elective colorectal cancer surgery during the SARS-CoV-2 pandemic

This study aimed to describe the change in surgical practice and the impact of SARS-CoV-2 on mortality after surgical resection of colorectal cancer during the initial phases of the SARS-CoV-2 pandemic

Pervasive gaps in Amazonian ecological research

Biodiversity loss is one of the main challenges of our time,1,2 and attempts to address it require a clear understanding of how ecological communities respond to environmental change across time and space.3,4 While the increasing availability of global databases on ecological communities has advanced our knowledge of biodiversity sensitivity to environmental changes,5,6,7 vast areas of the tropics remain understudied.8,9,10,11 In the American tropics, Amazonia stands out as the world's most diverse rainforest and the primary source of Neotropical biodiversity,12 but it remains among the least known forests in America and is often underrepresented in biodiversity databases.13,14,15 To worsen this situation, human-induced modifications16,17 may eliminate pieces of the Amazon's biodiversity puzzle before we can use them to understand how ecological communities are responding. To increase generalization and applicability of biodiversity knowledge,18,19 it is thus crucial to reduce biases in ecological research, particularly in regions projected to face the most pronounced environmental changes. We integrate ecological community metadata of 7,694 sampling sites for multiple organism groups in a machine learning model framework to map the research probability across the Brazilian Amazonia, while identifying the region's vulnerability to environmental change. 15%–18% of the most neglected areas in ecological research are expected to experience severe climate or land use changes by 2050. This means that unless we take immediate action, we will not be able to establish their current status, much less monitor how it is changing and what is being lost

Omecamtiv mecarbil in chronic heart failure with reduced ejection fraction, GALACTIC‐HF: baseline characteristics and comparison with contemporary clinical trials

Aims: The safety and efficacy of the novel selective cardiac myosin activator, omecamtiv mecarbil, in patients with heart failure with reduced ejection fraction (HFrEF) is tested in the Global Approach to Lowering Adverse Cardiac outcomes Through Improving Contractility in Heart Failure (GALACTIC‐HF) trial. Here we describe the baseline characteristics of participants in GALACTIC‐HF and how these compare with other contemporary trials. Methods and Results: Adults with established HFrEF, New York Heart Association functional class (NYHA) ≥ II, EF ≤35%, elevated natriuretic peptides and either current hospitalization for HF or history of hospitalization/ emergency department visit for HF within a year were randomized to either placebo or omecamtiv mecarbil (pharmacokinetic‐guided dosing: 25, 37.5 or 50 mg bid). 8256 patients [male (79%), non‐white (22%), mean age 65 years] were enrolled with a mean EF 27%, ischemic etiology in 54%, NYHA II 53% and III/IV 47%, and median NT‐proBNP 1971 pg/mL. HF therapies at baseline were among the most effectively employed in contemporary HF trials. GALACTIC‐HF randomized patients representative of recent HF registries and trials with substantial numbers of patients also having characteristics understudied in previous trials including more from North America (n = 1386), enrolled as inpatients (n = 2084), systolic blood pressure < 100 mmHg (n = 1127), estimated glomerular filtration rate < 30 mL/min/1.73 m2 (n = 528), and treated with sacubitril‐valsartan at baseline (n = 1594). Conclusions: GALACTIC‐HF enrolled a well‐treated, high‐risk population from both inpatient and outpatient settings, which will provide a definitive evaluation of the efficacy and safety of this novel therapy, as well as informing its potential future implementation

Mortality from gastrointestinal congenital anomalies at 264 hospitals in 74 low-income, middle-income, and high-income countries: a multicentre, international, prospective cohort study

Summary Background Congenital anomalies are the fifth leading cause of mortality in children younger than 5 years globally. Many gastrointestinal congenital anomalies are fatal without timely access to neonatal surgical care, but few studies have been done on these conditions in low-income and middle-income countries (LMICs). We compared outcomes of the seven most common gastrointestinal congenital anomalies in low-income, middle-income, and high-income countries globally, and identified factors associated with mortality. Methods We did a multicentre, international prospective cohort study of patients younger than 16 years, presenting to hospital for the first time with oesophageal atresia, congenital diaphragmatic hernia, intestinal atresia, gastroschisis, exomphalos, anorectal malformation, and Hirschsprung’s disease. Recruitment was of consecutive patients for a minimum of 1 month between October, 2018, and April, 2019. We collected data on patient demographics, clinical status, interventions, and outcomes using the REDCap platform. Patients were followed up for 30 days after primary intervention, or 30 days after admission if they did not receive an intervention. The primary outcome was all-cause, in-hospital mortality for all conditions combined and each condition individually, stratified by country income status. We did a complete case analysis. Findings We included 3849 patients with 3975 study conditions (560 with oesophageal atresia, 448 with congenital diaphragmatic hernia, 681 with intestinal atresia, 453 with gastroschisis, 325 with exomphalos, 991 with anorectal malformation, and 517 with Hirschsprung’s disease) from 264 hospitals (89 in high-income countries, 166 in middleincome countries, and nine in low-income countries) in 74 countries. Of the 3849 patients, 2231 (58·0%) were male. Median gestational age at birth was 38 weeks (IQR 36–39) and median bodyweight at presentation was 2·8 kg (2·3–3·3). Mortality among all patients was 37 (39·8%) of 93 in low-income countries, 583 (20·4%) of 2860 in middle-income countries, and 50 (5·6%) of 896 in high-income countries (p<0·0001 between all country income groups). Gastroschisis had the greatest difference in mortality between country income strata (nine [90·0%] of ten in lowincome countries, 97 [31·9%] of 304 in middle-income countries, and two [1·4%] of 139 in high-income countries; p≤0·0001 between all country income groups). Factors significantly associated with higher mortality for all patients combined included country income status (low-income vs high-income countries, risk ratio 2·78 [95% CI 1·88–4·11], p<0·0001; middle-income vs high-income countries, 2·11 [1·59–2·79], p<0·0001), sepsis at presentation (1·20 [1·04–1·40], p=0·016), higher American Society of Anesthesiologists (ASA) score at primary intervention (ASA 4–5 vs ASA 1–2, 1·82 [1·40–2·35], p<0·0001; ASA 3 vs ASA 1–2, 1·58, [1·30–1·92], p<0·0001]), surgical safety checklist not used (1·39 [1·02–1·90], p=0·035), and ventilation or parenteral nutrition unavailable when needed (ventilation 1·96, [1·41–2·71], p=0·0001; parenteral nutrition 1·35, [1·05–1·74], p=0·018). Administration of parenteral nutrition (0·61, [0·47–0·79], p=0·0002) and use of a peripherally inserted central catheter (0·65 [0·50–0·86], p=0·0024) or percutaneous central line (0·69 [0·48–1·00], p=0·049) were associated with lower mortality. Interpretation Unacceptable differences in mortality exist for gastrointestinal congenital anomalies between lowincome, middle-income, and high-income countries. Improving access to quality neonatal surgical care in LMICs will be vital to achieve Sustainable Development Goal 3.2 of ending preventable deaths in neonates and children younger than 5 years by 2030