El ranking de las revistas académicas en el área de marketing

Siguiendo las metodologías de MacMillan (1989, 1991, 1993), Garfield (1972, 1979, 1981, 1991), Y otras investigaciones relevantes, este trabajo trata de delimitar el conjunto de revistas académicas españolas y extranjeras consideradas como más idóneas para publicar artículos de marketing y consideradas como las más prestigiosas y relevantes para la comunidad científica española del área de marketing, utilizando la metodología del panel de expertos y la utilización del medio intemet para la realización de encuestas. Los resultados del listado de revistas extranjeras se comparan asimismo con los rankings del Social Science Citation Index y otros rankings publicados de revistas académicas de alto prestigio. Este proyecto es una primera parte de un estudio posterior más ambicioso que englobará a todos los países de la Unión Europea y algunos países latinoamericanos

Strategic alliances with intangible assets : special reference to brand alllances

Brand allianees are more widespread than current aeademie research would seen to suggest, and the reality seems to indicate that this type of allianees between companies will undergo unsuspeeted growth in the years to come. This paper will attempt to help fill this literature gap by analyzing and developing the eoneept of the brand alliance on the basis of Williamson's transaetion eost theory and the brand identity models presented by Aaker (1996), Upshaw (1995) and Kapferer (1992). In addition, it will diseuss the problems inherent in this type of allianee, primarily as regards eomplementarily and eonsistency between the brands. To this end, and analytieal model will be developed based on Kapferer's "Identity Prims" (1992) and Rao and Ruekert's brand allianee evaluation model (1994). This model will be used to seleet potential brands for a possible alliance, evaluate this seleetion and track the alliance's value. Finally, we will diseuss the limitations inherent in this work and will suggest potential future areas of research that would be of interest within the field of brand managemen

Desempeño de la política comercial pública en España

La organización política de un país tiene importantes consecuencias sobre la política económica. El desarrollo de los distintos tipos de federalismo, en particular el federalismo asimétrico, tiene su traslación a diferencias en las políticas comerciales La organización política de un país tiene importantes consecuencias sobre la política económica. El desarrollo de los distintos tipos de federalismo, en particular el federalismo asimétrico, tiene su traslación a diferencias en las políticas comerciales implementadas entre los diversos territorios. Cabe preguntarse las consecuencias económicas de estas diferencias. El presente trabajo intentar aproximarse al problema, evaluando la posible existencia de efectos diferenciados sobre la estructura del comercio

Technology: a strategic imperative for successful retailers

This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact [email protected]: In the aftermath of the COVID-19 pandemic, technology is rewriting the way consumers shop as well as the retail operating models. In this context, investment in new technologies is a strategic imperative for retailers striving to remain relevant and profitable. Using Kahn's Retail Success Matrix as the conceptual framework, the aim of the study is to propose a classification of emerging technologies based on their potential for sustaining retailers' competitive strategies. Design/methodology/approach: Following an initial qualitative study based on in-depth interviews and focus groups with 20 retail managers, the authors collected survey data from a sample of 168 retail and technology professionals. To achieve the research objectives, content, descriptive and multiple correspondence factor analyses were carried out. Findings: The data analyses result on a map that plots the technological solutions that retail experts identify as enablers of four key competitive strategies: product superiority, enhanced customer experience, frictionless shopping experience and operational excellence. Practical implications: This research work provides valuable insight into how retail companies can capitalise on technology to create or reinforce their competitive positioning. The framework acts as a guide for retail companies to assess their technology priorities. Originality/value: This exploratory empirical study is the result of a collaboration between academic researchers and retail professionals. Thus, it addresses challenges experienced by key stakeholders. The encompassing classification enables a better understanding of the impact of technology on retailers' competitive positioning.This work was supported by the Spanish Ministry of Science and Innovation (Funding Agency #1) under Grant PID2020-113561RB-I00. This study benefited from the Professorship Excellence Program in accordance with the multi-year agreement signed by the Government of Madrid and the Autonomous University of Madrid (Line #3)

Análisis comparado de la eficiencia en el sector de distribución comercial de la Unión Europea

XXX Congreso de Marketing. AEMARK. Barcelona, España. 5 al 7 de septiembre 2018.El objetivo de este trabajo es analizar la eficiencia del sector de distribución comercial en el ámbito de la Unión Europea y examinar la influencia de determinadas variables del entorno sobre dicha eficiencia. La metodología empleada se basa en la estimación simultánea de la eficiencia y sus factores determinantes mediante un modelo bootstrap en dos etapas. Los resultados con una muestra de países entre 2006 y 2015 indican una distribución regional desigual de la eficiencia. Adicionalmente, el nivel de densidad del mercado, el tamaño medio, el nivel de dependencia exterior, el grado de concentración, el grado de libertad económica y el porcentaje de población rural ejercen una influencia significativa.This paper analyses the efficiency of retailing companies within the European Union in the period 2006-2015. Particularly, we study the impact on of environmental factors on efficiency. To do so, we simultaneously measure retail efficiency and evaluate the impact of its potential drivers, by applying bootstrap techniques. Our results reveal strong efficiency differences across the European Union. These differences are due to population density, the average store size within countries, foreign trade dependence, concentration, economic freedom and the percentage of rural population they

Valoración y preferencia de las revistas académicas en el área de marketing: una aplicación del análisis conjunto

El presente artículo consta de dos partes. En la primera, se intenta identificar qué revistas académicas (tanto españolas, como extranjeras) son las más prestigiosas y relevantes en el área de márketing, desde la perspectiva española. Una vez obtenido el listado de revistas de referencia del área de márketing, la segunda fase de la investigación trata de obtener una ordenación de las revistas que los profesores de marketing consideran más importantes para publicar en esta área, según los resultados obtenidos a partir del ránking anterior, y utilizando una metodología no aplicada hasta ahora: ordenación de las preferencias mediante un análisis conjunto

Estrategias y posicionamiento competitivo de las empresas minoristas españolas

Se analizan las estrategias competitivas de las principales empresas minoristas españolas a partir de la Matriz de Khan, identificando las principales estrategias seguidas. Se contrastan estas estrategias con el posicionamiento obtenido mediante una muestra de directivos de empresas del sector y con el derivado de una muestra de consumidores, analizándose las diferencias entre las percepciones de ambos y verificándose la utilidad de esta Matriz para explicar el posicionamiento de las empresas minoristas

Patient‐centered digital biomarkers for allergic respiratory diseases and asthma: The ARIA‐EAACI approach – ARIA‐EAACI Task Force Report

Biomarkers for the diagnosis, treatment and follow-up of patients with rhinitis and/ or asthma are urgently needed. Although some biologic biomarkers exist in specialist care for asthma, they cannot be largely used in primary care. There are no validated biomarkers in rhinitis or allergen immunotherapy (AIT) that can be used in clinical practice. The digital transformation of health and health care (including mHealth) places the patient at the center of the health system and is likely to optimize the practice of allergy. Allergic Rhinitis and its Impact on Asthma (ARIA) and EAACI (European Academy of Allergy and Clinical Immunology) developed a Task Force aimed at proposing patient-reported outcome measures (PROMs) as digital biomarkers that can be easily used for different purposes in rhinitis and asthma. It first defined control digital biomarkers that should make a bridge between clinical practice, randomized controlled trials, observational real-life studies and allergen challenges. Using the MASK-air app as a model, a daily electronic combined symptom-medication score for allergic diseases (CSMS) or for asthma (e-DASTHMA), combined with a monthly control questionnaire, was embedded in a strategy similar to the diabetes approach for disease control. To mimic real-life, it secondly proposed quality-of- life digital biomarkers including daily EQ-5D visual analogue scales and the bi-weekly RhinAsthma Patient Perspective (RAAP). The potential implications for the management of allergic respiratory diseases were proposed.info:eu-repo/semantics/publishedVersio

The ARIA-MASK-air® approach

Funding Information: The authors thank Ms Véronique Pretschner for submitting the paper. MASK‐air has been supported by Charité Universitätsmedizin Berlin, EU grants (EU Structural and Development Funds Languedoc Roussillon and Region PACA; POLLAR: EIT Health; Twinning: EIP on AHA; Twinning DHE: H2020; Catalyse: Horizon Europe) and educational grants from Mylan‐Viatris, ALK, GSK, Novartis, Stallergènes‐Greer and Uriach. None for the study. ® Publisher Copyright: © 2023 The Authors. Clinical and Translational Allergy published by John Wiley & Sons Ltd on behalf of European Academy of Allergy and Clinical Immunology.MASK-air®, a validated mHealth app (Medical Device regulation Class IIa) has enabled large observational implementation studies in over 58,000 people with allergic rhinitis and/or asthma. It can help to address unmet patient needs in rhinitis and asthma care. MASK-air® is a Good Practice of DG Santé on digitally-enabled, patient-centred care. It is also a candidate Good Practice of OECD (Organisation for Economic Co-operation and Development). MASK-air® data has enabled novel phenotype discovery and characterisation, as well as novel insights into the management of allergic rhinitis. MASK-air® data show that most rhinitis patients (i) are not adherent and do not follow guidelines, (ii) use as-needed treatment, (iii) do not take medication when they are well, (iv) increase their treatment based on symptoms and (v) do not use the recommended treatment. The data also show that control (symptoms, work productivity, educational performance) is not always improved by medications. A combined symptom-medication score (ARIA-EAACI-CSMS) has been validated for clinical practice and trials. The implications of the novel MASK-air® results should lead to change management in rhinitis and asthma.publishersversionpublishe