When nothing is what it seems. A Digital Marketing Research Agenda

Digital breakthroughs continue to challenge prevailing understandings of markets and marketing practices, bringing exciting opportunities to reimagine our offerings. Looking through the lens of digital surrealism, we identify key trends emerging in the field: (1) Is AR (Augmented Reality) for real?; (2) There is no better PR than GDPR (General Data Protection Regulation); (3) A persona is not a persona; (4) Min(e)d your language, and; (4 ¾) Raise your voice. Maybe. Based on these trends we develop an agenda for future research that enables the realization of the opportunities that the digital space offers

Comedian-in-Chief: Presidential Jokes as Enthymematic Crisis Rhetoric

To understand how jokes have functioned as part of U.S. presidents’ strategic communication, this project examined every available White House Correspondents’ Dinner (WHCD) speech over the last century, documenting various presidents’ approaches to humor. I argue that the ability to talk about difficult or taboo subjects through jokes’ deeply enthymematic ways of communicating has offered presidents expanded rhetorical spaces during crises, providing insights into why they started using humor with such routine frequency. Working with multiple factors shaping the modern presidency, presidents have used the elastic and inventive nature of enthymematic joking in attempts to move pressing issues outside immediate lines of criticism. The use of jokes in presidential communication is charted through three periods of WHCD. Several implications are drawn from this analysis, including the risks of humor as a rhetorical strategy

Mark Zuckerberg Interview On CNBC From 2004

CNBC Interview with Mark Zuckerberg from 2004https://epublications.marquette.edu/zuckerberg_files_videos/1061/thumbnail.jp

Zuckerberg One-on-One (September 2011)

Mark Zuckerberg is interviewed on CNBC in 2011https://epublications.marquette.edu/zuckerberg_files_videos/1051/thumbnail.jp

Senate Majority Leader Trent Lott on CNBC\u27s Closing Bell

Closing Bell and Kudlow & Company. Senate Majority Leader Trent Lott interviewed about the damages to his home inflicted by Hurricane Katrina and his fight with State Farm Insurance for the money to rebuild his property; also his interest in investigating the insurance providers for the Mississippi Gulf Coast. Other topics discussed include: stock market; housing market; consumer spending in upscale markets; use of the internet to find new musical talent; ban on foi gras in Chicago box office numbers; and state of the American economy