The Influence of Social Media Influencers (SMI) on The Pro-Environmental Behavior of Thai Generation Y Regarding the Purchase of Electric Vehicles

The purpose of this study was to apply the Theory of Planned Behavior (TPB) to investigate the influence of social media influencers (SMI) on Facebook on the perception of pro-environmental values, price value, and subjective norms, which resulted in an increase in positive green purchase attitudes and green purchase intentions regarding electric vehicles (EV). The model was developed and tested on 410 Thais from Generation Y using structural equation modeling. Findings show that SMI on Facebook has a positive impact on pro-environmental values, price value, and subjective norms. However, the only factor found to influence green purchase attitudes was collectivistic value perceptions in terms of pro-environmental values. Price value and subjective norms also affect how people feel about green purchases, which in turn affects their plans to make green purchases. As a result, this study's findings contribute to a better understanding of the perception of pro-environmental values and intentions to purchase EVs, which could also play a crucial role in encouraging sustainable consumption

The Influence of Supervisor Undermining on Self-Esteem, Creativity, and Overall Job Performance: A Multiple Mediation Model

Drawing from the supervisor undermining and creativity literature, this study explores the influence of supervisor undermining on employee self-esteem, creative performance, and overall job performance in the workplace. Using data obtained from subordinate–supervisor dyads (N = 123) in various organizations, this study specifically suggests that supervisor undermining adversely impacts employee creativity through the mediation process of employee self-esteem. Additionally, this study finds support for a positive relationship between employee creativity and overall job performance. Ultimately, the current study proposes a multiple mediation model whereby supervisor undermining indirectly influences employee overall job performance through the mediation mechanisms of employee self-esteem and employee creativity. The study concludes with theoretical and practical implications, as well as future research avenues

Where was my mind?: The role of perceptual load on mind wandering and consumer memory for advertising content

In the modern world, consumers often engage in multiple tasks at the same time in the hope of effectively managing their time, increasing the palatability of boring tasks, or to achieve several goals simultaneously. Most studies in multitasking show that when people perform two tasks simultaneously, one or both tasks can be delayed or impaired (Pashler 1994). In some cases, however, performing an undemanding secondary task can actually increase one’s attention to information that is relevant to the primary task by preventing one’s mind from wandering, which is known to consume a significant amount of cognitive resources when it occurs (Smallwood et al. 2003). As a result, mind wandering could lead to interference with the processing of an advertising message. This dissertation explores the relationship between multitasking, mind wandering and the ways different characteristics of a secondary task cognitive or perceptual affect memory for ad content. It shows how performing low perceptual-load secondary tasks (e.g., doodling, playing a simple computer game) can decrease mind wandering and increase memory for an advertisement, whereas cognitive-load tasks decrease memory about the advertisement. Six studies demonstrate when mind wandering occurs and how perceptual and cognitive load secondary tasks can influence mind wandering and memory for the ad content. Overall, this dissertation applies load theory from cognitive psychology to explain and expand our understanding of consumer behavior and the development of marketing practices

The potential interaction between time perception and gaming: a narrative review

Compromised time control is a variable of interest among disordered gamers because time spent on videogames can directly affect individuals’ lives. Although time perception appears to be closely associated with this phenomenon, previous studies have not systematically found a relationship between time perception and gaming. Therefore, the purpose of this narrative review is to explore how gaming disorder may be associated with time perception. It has been found that gamers exhibit a stronger attentional focus as well as an improved working memory compared with non-gamers. However, gamers (and especially disordered gamers) exhibit a stronger reaction to gaming cues which—coupled with an altered emotion regulation observed among disordered gamers—could directly affect their time perception. Finally, “'flow states”' direct most of the attentional resources to the ongoing activity, leading to a lack of resources allocated to the time perception. Therefore, entering a flow state will result in an altered time perception, most likely an underestimation of duration. The paper concludes that the time loss effect observed among disordered gamers can be explained via enhanced emotional reactivity (facilitated by impaired emotion regulation)

The Effects of Different Tasks in Multitasking on Idea Generation

Color poster with text and bar graphs.With the availability of mobile devices, consumers have a tendency to perform more than one task at a time. The purpose of this study is to examine different types of tasks in multitasking and how they affect consumers’ ability to generate ideas.Student Blugold Commitment Differential Tuition funds, University of Wisconsin--Eau Claire Office of Research and Sponsored Programs

Tracking the Use of Free Fruit and Vegetable Coupons Given to Families and Assessing the Impact on Children’s Consumption

Color poster with text, tables, and graphs.Many American communities are lacking healthy options when it comes to children’s nutrition. Poor nutrition in childhood can lead to obesity, which persists into adulthood and is linked to several chronic diseases including coronary heart disease, stroke, and diabetes. Thus, increasing children’s fruit and vegetable consumption has become an important focus among practitioners, policymakers and researchers. There is a developing literature examining a variety of methods to increase children’s fruit and vegetable intake in school settings. These programs have generally shown modest short-term positive effects limited to fruit and vegetable consumption at school. Prior research has also shown that the majority of children’s daily fruit and vegetable intake occurs during school lunch. This suggests that researchers and policymakers should work to develop strategies to impact children’s fruit and vegetable intake in the home setting. Low fruit and vegetable intake is a primary concern among low-income families due to limited access and affordability of fruits and vegetables. Moreover, Wisconsin has the 14th highest obesity rate in the nation. Moreover, in Eau Claire County, the obesity rate has increased significantly in the past 6 years with 30% of adults currently obese. This study is designed to increase Eau Claire County children’s consumption of fruits and vegetables at home by increasing access through free fruit and vegetable coupons provided to parents. We examined the rate at which families redeemed the free coupons and whether students whose families redeemed the coupons showed an increase in fruit and vegetable consumption at home compared to students whose families did not redeem the coupons.University of Wisconsin--Eau Claire Office of Research and Sponsored Program

The influence of thinking styles on perceived price fairness: An experimental study

Customers expect pricing practices to be fair, they are specifically sensitive to price increase considered unfair or unacceptable, which eventually influences both behavioural intentions and emotions. Substantial investments are deployed in building positive associations with consumers, which can be subverted by the incident of price increase leading to unfairness perceptions. It is significantly important to mitigate the perceived unfairness perceptions, given the stakes involved. This article investigates the role that styles of thinking (holistic versus analytic) plays in perceived price fairness. The findings of this research show that styles of thinking play a significant role in influencing perceived price fairness. When exposed to negative and/or undesirable events such as price increase, styles of thinking influence cognitive attribution, which, in turn, influences price fairness perceptions. This research adds to the growing literature in price fairness by exploring the influence of thinking styles on perceived price fairness that has not been examined before. These findings suggest that strategies to influence styles of thinking could be useful in managing perceived unfairness perceptions. Marketers and managers could utilise marketing-management strategies based on findings of this research to maintain positive consumer’s perception of price, thereby will improve firms’ performance, in terms of, value, profitability and sales. © 2020, Springer Nature Singapore Pte Ltd