Communities and consumption

Editorial for the IJSSP Special Issue on Communities and Consumption

Empowerment, waste and new consumption communities

Purpose – This paper aims to explore the diverse and complementary resistance and waste-reduction practices adopted by UK-based New Consumption Communities, and whether such behaviours empower them to achieve their environmental and social goals. Design/methodology/approach – The methodology can be broadly classified as critical ethnography, which acknowledges the researcher’s own subjectivity, how the informants are treated and represented, and the study’s wider context (Peñaloza, 1994). A participant-observer role is employed and six distinct New Consumption Communities are explored. Findings – It is suggested that through their resistance and empowerment, as well as a reconnection to production, the communities are able to implement alternatives to the wasteful practices of mainstream consumption behaviour, and achieve (partial) autonomy from the hegemonic forces of the market. Originality/value – This paper’s original perspective on waste is not limited to a small group of consumers, and thus should interest marketers and policy makers engaged in the advancement of sustainability and green marketing. Keywords – Consumer Empowerment; Voluntary Simplicity; Waste; Ethnography Paper type – Research pape

Communally Living the Positive Alternative

Downshifting and other ‘resistance’ consumer behaviors have been examined according to varied perspectives, including political consumption (Shaw 2007; Shaw, Newholm and Dickinson 2006; Dickinson and Carsky 2005; Micheletti 2003), consumer activism and movements (Hermann 1970; Hilton 2003; Kozinets and Handelman 2004; Lang and Gabriel 2005) and resistance to consumer culture, the marketplace or marketing more broadly (Kozinets 2002; Giesler and Pohlmann 2003). Indeed, communities of alternative consumption involving radical forms of downshifting and/or ethical consumer behaviour have been largely positioned as anti- consumer culture and anti-marketing (Kozinets 2002; Giesler and Pohlmann 2003; Dobscha and Ozanne 2002; Dobscha 1998). But Juliet Schor (1998:23) suggests that past movements such as the “hippies” were “much more self-consciously anti-consumerist than most of today’s downshifters”; that downshifters today “are not dropping out. They are not back-to-the-land types. They don’t live together. And they don’t share a religion.” In this chapter we examine whether downshifting behaviour is possible within alternative community lifestyles, how it is manifested, and whether it may be considered a form of resistance to consumer culture in such a context. To do so, we review a diverse body of cross-disciplinary literature on the question of resistance to consumer culture, comprising the perspectives mentioned above. We also examine six UK communities of consumers who at a first glance could be seen as current embodiments of the ‘anti-’ and/or ‘resistance’ phenomenon, but which instead have shown communally-held ‘positive alternative’ approaches to discourses and practices encompassing downshifting and ethical consumption. We consider the communities’ relationships with the market and wider society from both the community position and the views of individuals within, presenting the everyday realities of downshifting in a communal context. We (re)present the communities through data from three years of ethnographic research comprising participant-observation, depth interviews, websites, print documents, broadcast material, informal conversations and experience stories with participants in what we have termed New Consumption Communities (Szmigin, Carrigan and Bekin 2007; Szmigin and Carrigan 2003). New Consumption Communities are presented as beneficial in terms of consumer re-enablement; they have been conceptualized as communities providing alternative ways of engaging in consumption and negotiating with the marketplace to an increasingly varied range of individuals (Szmigin, Carrigan and Bekin 2007). New Consumption Communities are formed around a sense of community through consumers’ reconnection to production, and maintained through engagement in boycotts, voicing of concerns and positive choices (Szmigin and Carrigan 2003). The six distinct cases are presented throughout the text in order to diversely illustrate our arguments in this chapter. The first of these is Hockerton Housing Project (HHP), the UK’s first ecologically sound, energy-efficient, earth-sheltered housing complex, launched in 1998. It was built by five resident families who produce 100% of their own wind energy, grow organic food, and manage their own sewage, water collection and filtering systems. Members are committed to a community business that comprises guided tours, educational and specialist workshops. HHP considers itself a best practice example and catalyst for sustainable living. The second community is Fallowfields (pseudonym). Founded in 1950 as an educational trust, Fallowfields had eighteen members at the time of research (2004). Their values comprise learning to live life peacefully and in community. Some members live in shared and others in independent accommodation within the community. During fieldwork, Fallowfields was undergoing an ethos-searching period, with environmental causes gaining prominence. The third community is Spiritual (pseudonym), a pioneering, holistic enterprise whose aim is spiritual (non-religious) education. It comprises an eco-village with several communal buildings for workshops, housing, ethical shops and a hall used for conferences and performances. Spiritual is an inspirational example to other communities. It had around five hundred permanent and volunteer members at the time of research, and thousands of people visit them each year. It is set up as a non-profit charity with a body of trustees, and is holistically devoted to sustainability through its energy windmills, organic sewage system, eco-housing and local exchanges fostered through its own community currency and bank. Stone-Hall (pseudonym) is also committed to holistic education. Its education centre is run by a resident cooperative group and administered by a trust. They are committed to environmental goals, rear livestock, grow vegetables, recycle, have their own water spring, reed-bed sewage, composting system and wood burners. All members work full-time for the community. Sunny-Valley Community (pseudonym) and its eleven members celebrated the community’s 10th anniversary in 2004. It is also a co-housing cooperative based in a shared house on rural land with members sharing maintenance responsibilities. Their ethos has a strong ecological focus and respect for diversity. They have good links with the local village, organize the local composting scheme and take part in the local community currency scheme. Finally, Woodland (pseudonym) is a rural co-housing initiative formed some thirty years ago. It had fifty-eight members at the time of research, and volunteers supplement the community. Spaces were communal with shared kitchen, laundry, library and other social rooms. Common values included self-sufficiency, cooperative living and low environmental impact

From conspicuous to considered fashion: a harm chain approach to the responsibilities of fashion businesses

Throughout the marketing literature, little attention has been paid to the responsibilities of luxury fashion businesses. Harnessing Polonsky et al.’s (2003) ‘harm chain’, the extended ‘harm chain’ (Previte & Fry, 2006) and the theoretical lens of institutional theory, this conceptual paper explores a systematic way to examine the potential for value co-creation, the harmful outcomes linked to luxury fashion marketing activities, and how those harms might be addressed. The supply chain literature has largely ignored the omnipresent influence of the institutional environment. Therefore, our theoretical extension of the ‘harm chain’ to incorporate the institutional forces that cause harm has enabled us to redress the knowledge gap regarding the analysis of negative and positive value creation, broaden the debate around CSR by reconfiguring research into fashion businesses and considering CSR in the context of luxury fashion brands. Our analysis identifies a number of harms occurring throughout the luxury fashion supply chain. The paper concludes by urging luxury fashion businesses to sustain their success through ‘deep’ CSR, adding voice to the developing conversation that seeks to change the scope of the critique of marketing practice beyond the economic and competitive advantages that CSR delivers

A Framework to Manage the Complex Organisation of Collaborating: Its Application to Autonomous Systems

In this paper we present an analysis of the complexities of large group collaboration and its application to develop detailed requirements for collaboration schema for Autonomous Systems (AS). These requirements flow from our development of a framework for collaboration that provides a basis for designing, supporting and managing complex collaborative systems that can be applied and tested in various real world settings. We present the concepts of "collaborative flow" and "working as one" as descriptive expressions of what good collaborative teamwork can be in such scenarios. The paper considers the application of the framework within different scenarios and discuses the utility of the framework in modelling and supporting collaboration in complex organisational structures

Factors associated with alcohol reduction in harmful and hazardous drinkers following alcohol brief intervention in Scotland: a qualitative enquiry

Background: Alcohol Brief Intervention (ABI) uses a motivational counselling approach to support individuals to reduce excessive alcohol consumption. There is growing evidence on ABI’s use within various health care settings, although how they work and which components enhance success is largely unknown. This paper reports on the qualitative part of a mixed methods study. It explores enablers and barriers associated with alcohol reduction following an ABI. It focuses on alcohol’s place within participants’ lives and their personal perspectives on reducing consumption. There are a number of randomised controlled trials in this field though few ABI studies have addressed the experiences of hazardous/harmful drinkers. This study examines factors associated with alcohol reduction in harmful/hazardous drinkers following ABI. Methods: This qualitative study was underpinned by a realist evaluation approach and involved semistructured interviews with ten harmful or hazardous alcohol drinkers. Participants (n = 10) were from the intervention arm of a randomised controlled trial (n = 124). All had received ABI, a 20 min motivational counselling interview, six months previously, and had reduced their alcohol consumption. Interviews were recorded, transcribed verbatim and thematically analysed. Results: Participants described their views on alcohol, its’ place in their lives, their personal perspectives on reducing their consumption and future aspirations. Conclusions: The findings provide an insight into participants’ views on alcohol, ABI, and the barriers and enablers to change. Participants described a cost benefit analysis, with some conscious consideration of the advantages and disadvantages of reducing intake or abstaining from alcohol. Findings suggest that, whilst hospital admission can act as a catalyst, encouraging individuals to reflect on their alcohol consumption through ABI may consolidate this, turning this reflective moment into action. Sustainability may be enhanced by the presence of a ‘significant other’ who encourages and experiences benefit. In addition having a purpose or structure with activities linked to employment and/or social and leisure pursuits offers the potential to enhance and sustain reduced alcohol consumption. Trial registration: Trial registration number TRN NCT00982306 September 22nd 200

Barometric pumping of a fractured porous medium

International audienceBarometric pumping plays a crucial role in the release of trace gases from fractured porous media to the atmosphere, and it requires a rigorous and complete modeling in order to go beyond the approximate schemes available in the literature. Therefore, a coupled set of convection and convection-diffusion equations for a slightly compressible fluid in unsteady conditions should be solved. The numerical methodology is presented, and it is applied to conditions close to the ones of the Roselend Natural Laboratory (France). The precision of the code is assessed and the mechanism of barometric pumping is explained. The usual schematization by simple vertical fractures is shown to be only qualitative. Finally, barometric pumping is shown to be efficient in a narrow range of parameter values; its efficiency is a decreasing function of the matrix porosity and of the fracture density

PSR J1856+0245: Arecibo Discovery of a Young, Energetic Pulsar Coincident with the TeV Gamma-ray Source HESS J1857+026

We present the discovery of the Vela-like radio pulsar J1856+0245 in the Arecibo PALFA survey. PSR J1856+0245 has a spin period of 81ms, a characteristic age of 21kyr, and a spin-down luminosity Edot = 4.6 x 10^36 ergs/s. It is positionally coincident with the TeV gamma-ray source HESS J1857+026, which has no other known counterparts. Young, energetic pulsars create wind nebulae, and more than a dozen pulsar wind nebulae have been associated with very-high-energy (100GeV-100TeV) gamma-ray sources discovered with the HESS telescope. The gamma-ray emission seen from HESS J1857+026 is potentially produced by a pulsar wind nebula powered by PSR J1856+0245; faint X-ray emission detected by ASCA at the pulsar's position supports this hypothesis. The inferred gamma-ray efficiency is epsilon_gamma = L_gamma/Edot = 3.1% (1-10TeV, for a distance of 9kpc), comparable to that observed in similar associations.Comment: 13 pages, 1 figure, accepted for publication in The Astrophysical Journal Letter

Exploring the Galaxy at TeV energies: Latest results from the H.E.S.S. Galactic Plane Survey

The High Energy Stereoscopic System (H.E.S.S.) is an array of four imaging atmospheric-Cherenkov telescopes located in Namibia and designed to detect extensive air showers initiated by gamma-rays in the very-high-energy domain. It is an ideal instrument for surveying the Galactic plane in search of new sources, thanks to its location in the Southern Hemisphere, its excellent sensitivity, and its large field-of-view. The efforts of the H.E.S.S. Galactic Plane Survey, the first comprehensive survey of the inner Galaxy at TeV energies, have contributed to the discovery of an unexpectedly large and diverse population of over 60 sources of VHE gamma rays within its current range of l=250 to 65 degrees in longitude and |b|<=3.5 degrees in latitude. The population of VHE gamma-ray emitters is dominated by the pulsar wind nebula and supernova remnant source classes, although nearly a third remain unidentified or confused. The sensitivity of H.E.S.S. to sources in the inner Galaxy has improved significantly over the past two years, from continued survey observations, dedicated follow-up observations of interesting source candidates, and from the development of advanced methods for discrimination of gamma-ray-induced showers from the dominant background of hadron-induced showers. The latest maps of the Galaxy at TeV energies will be presented, and a few remarkable new sources will be highlighted.Comment: 4 pages, 2 figures, appears in the Proceedings of the 32nd International Cosmic Ray Conference (ICRC 2011), Beijing, China, 11th to 18th August 201