A Descriptive Study of College Students’ Preferences toward Rhetorical Devices in Advertisements

Advertisements are specifically created to convince people of the importance to either buy a product or subscribe to an ideal. Companies are the primary users of advertisements, where advertisements are designed to increase profitability (Roberts, 2020). The advertising industry in America is quite large. Food is a diversified and competitive industry, this competition in the food industry causes companies to be dependent on consumer preference and knowledge (UC Davis Nutrition Department, 2020). With Generation Z on the rise, there should be an increased focus on their preferences and needs in all industries, including the food industry (Southgate, 2017). The purpose of this study was to identify the advertising messages that Generation Z consumers prefer with rhetorical devices. This study used a non-experimental research design, with survey methods, using the online platform Qualtrics. The population included young adults between the ages of 18-25 enrolled at a four-year institution and a sample was recruited using convenience sampling, by using a post in Arkansas News and by reaching out to faculty in a single college. The online survey remained open for two weeks. Data was analyzed using StatsIQ, the statistical analysis program in Qualtrics. There were 113 survey responses (n = 113). Most participants responded with a birth year of 2002 (26.51%), female gender identities (58.43%), white (89.89%), non-Hispanic (90.91%), undergraduate students (94.38%), and Agribusiness majors (44.95%). The results of the study were that statements using aphorism and alliteration were consistently not chosen, while statements using antithesis were consistently chosen. Statements using metaphor and parataxis had mixed responses. In summary, the results of the survey show that college students have mixed preferences for rhetorical devices in advertising and that more research is needed to understand their preferences more fully. This study recommends that further studies should be conducted with a larger sample across multiple colleges, and that future researchers seek funding to incentivize participation, and the exploration of rhetorical devices should be broken down further, asking not only if rhetorical devices are still effective, but also which rhetorical devices are effective. Potential opportunities include conducting qualitative studies to investigate the reasons and influences behind their preferences

Hydrodynamic guiding for addressing subsets of immobilized cells and molecules in microfluidic systems

BACKGROUND: The interest in microfluidics and surface patterning is increasing as the use of these technologies in diverse biomedical applications is substantiated. Controlled molecular and cellular surface patterning is a costly and time-consuming process. Methods for keeping multiple separate experimental conditions on a patterned area are, therefore, needed to amplify the amount of biological information that can be retrieved from a patterned surface area. We describe, in three examples of biomedical applications, how this can be achieved in an open microfluidic system, by hydrodynamically guiding sample fluid over biological molecules and living cells immobilized on a surface. RESULTS: A microfluidic format of a standard assay for cell-membrane integrity showed a fast and dose-dependent toxicity of saponin on mammalian cells. A model of the interactions of human mononuclear leukocytes and endothelial cells was established. By contrast to static adhesion assays, cell-cell adhesion in this dynamic model depended on cytokine-mediated activation of both endothelial and blood cells. The microfluidic system allowed the use of unprocessed blood as sample material, and a specific and fast immunoassay for measuring the concentration of C-reactive protein in whole blood was demonstrated. CONCLUSION: The use of hydrodynamic guiding made multiple and dynamic experimental conditions on a small surface area possible. The ability to change the direction of flow and produce two-dimensional grids can increase the number of reactions per surface area even further. The described microfluidic system is widely applicable, and can take advantage of surfaces produced by current and future techniques for patterning in the micro- and nanometer scale

Rashba spin-orbit coupling in the square lattice Hubbard model: A truncated-unity functional renormalization group study

The Rashba-Hubbard model on the square lattice is the paradigmatic case for studying the effect of spin-orbit coupling, which breaks spin and inversion symmetry, in a correlated electron system. We employ a truncated-unity variant of the functional renormalization group which allows us to analyze magnetic and superconducting instabilities on equal footing. We derive phase diagrams depending on the strengths of Rasbha spin-orbit coupling, real second-neighbor hopping and electron filling. We find commensurate and incommensurate magnetic phases which compete with d-wave superconductivity. Due to the breaking of inversion symmetry, singlet and triplet components mix; we quantify the mixing of d-wave singlet pairing with f-wave triplet pairing

Rashba spin-orbit coupling in the square lattice Hubbard model: A truncated-unity functional renormalization group study

The Rashba-Hubbard model on the square lattice is the paradigmatic case for studying the effect of spin-orbit coupling, which breaks spin and inversion symmetry, in a correlated electron system. We employ a truncated-unity variant of the functional renormalization group which allows us to analyze magnetic and superconducting instabilities on equal footing. We derive phase diagrams depending on the strengths of Rasbha spin-orbit coupling, real second-neighbor hopping and electron filling. We find commensurate and incommensurate magnetic phases which compete with d-wave superconductivity. Due to the breaking of inversion symmetry, singlet and triplet components mix; we quantify the mixing of d-wave singlet pairing with f-wave triplet pairing.Comment: 9 pages, 7 figure

A protocol for the development of Core Outcome Sets for effectiveness trials and clinical audits in Renal Cell Cancer (R-COS)

The data collection for the interview study is funded by NHS Grampian Endowments, and the costs of the interview transcriptions and eDelphi licences will be paid by the Arcobaleno Cancer Trust. Neither funder had any role in the design of the study. All other parts of the study are currently unfunded. The research team is not personally reimbursed for their time and efforts apart from research input by SD, which is financed by Swedish government funding of clinical research (ALF).Peer reviewedPublisher PD

The need for core outcome sets in renal cancer clinical effectiveness research

Peer reviewedPublisher PD

The Iowa Homemaker vol.17, no.6

Genuinely “Big” Business by Grace McIlrath Ellis, page 1 Every Gram of Jam by Ruth Kunerth, page 2 Confessions of Shoe Salesman and Florist by Paul Montgomery and Paul Buehler, page 3 What Would You Do If by Harriet Beyer, page 4 Food Shots Are Not So Candid by Ruth Dahlberg, page 5 Yumph Invades the Formal Field by Lois Swenson, page 6 Just Skin Deep by Donna Button, page 7 On Your Own Toes by Jane Helser, page 8 Resolve to Charm by Frances Dickerson, page 9 What’s New in Home Economics edited by Marjorie Pettinger, page 10 No Peacock Tongues by Daisy Mary Kimberley, page 12 She Knows Her Turkeys by Mary Ellen Lynch, page 13 On the Airwaves by Grace Strohmeier, page 13 Science in the Kitchen, page 14 Radiation Ratings by Kay Dodds, page 15 The Gavel Strikes by Donna Button, page 16 What Goal Posts? By Jean Metcalf and Rachel Roewe, page 17 Alums Make News by Faithe Danielson, page 18 Up With the Dawn by the editor, page 2

Instructional Models for Course-Based Research Experience (CRE) Teaching

The course-based research experience (CRE) with its documented educational benefits is increasingly being implemented in science, technology, engineering, and mathematics education. This article reports on a study that was done over a period of 3 years to explicate the instructional processes involved in teaching an undergraduate CRE. One hundred and two instructors from the established and large multi-institutional SEA-PHAGES program were surveyed for their understanding of the aims and practices of CRE teaching. This was followed by large-scale feedback sessions with the cohort of instructors at the annual SEA Faculty Meeting and subsequently with a small focus group of expert CRE instructors. Using a qualitative content analysis approach, the survey data were analyzed for the aims of inquiry instruction and pedagogical practices used to achieve these goals. The results characterize CRE inquiry teaching as involving three instructional models: 1) being a scientist and generating data; 2) teaching procedural knowledge; and 3) fostering project ownership. Each of these models is explicated and visualized in terms of the specific pedagogical practices and their relationships. The models present a complex picture of the ways in which CRE instruction is conducted on a daily basis and can inform instructors and institutions new to CRE teaching

Replication competent retrovirus testing (RCR) in the National Gene Vector Biorepository: No evidence of RCR in 1,595 post-treatment peripheral blood samples obtained from 60 clinical trials

The clinical impact of any therapy requires the product be safe and effective. Gammaretroviral vectors pose several unique risks, including inadvertent exposure to replication competent retrovirus (RCR) that can arise during vector manufacture. The US FDA has required patient monitoring for RCR, and the National Gene Vector Biorepository is an NIH resource that has assisted eligible investigators in meeting this requirement. To date, we have found no evidence of RCR in 338 pre-treatment and 1,595 post-treatment blood samples from 737 patients associated with 60 clinical trials. Most samples (75%) were obtained within 1 year of treatment, and samples as far out as 9 years after treatment were analyzed. The majority of trials (93%) were cancer immunotherapy, and 90% of the trials used vector products produced with the PG13 packaging cell line. The data presented here provide further evidence that current manufacturing methods generate RCR-free products and support the overall safety profile of retroviral gene therapy

The bone morphogenetic protein axis is a positive regulator of skeletal muscle mass

Although the canonical transforming growth factor β signaling pathway represses skeletal muscle growth and promotes muscle wasting, a role in muscle for the parallel bone morphogenetic protein (BMP) signaling pathway has not been defined. We report, for the first time, that the BMP pathway is a positive regulator of muscle mass. Increasing the expression of BMP7 or the activity of BMP receptors in muscles induced hypertrophy that was dependent on Smad1/5-mediated activation of mTOR signaling. In agreement, we observed that BMP signaling is augmented in models of muscle growth. Importantly, stimulation of BMP signaling is essential for conservation of muscle mass after disruption of the neuromuscular junction. Inhibiting the phosphorylation of Smad1/5 exacerbated denervation-induced muscle atrophy via an HDAC4-myogenin–dependent process, whereas increased BMP–Smad1/5 activity protected muscles from denervation-induced wasting. Our studies highlight a novel role for the BMP signaling pathway in promoting muscle growth and inhibiting muscle wasting, which may have significant implications for the development of therapeutics for neuromuscular disorders