Borneo Taste / Casianus Leticia Bansin... [et al.]

The name of our company is Borneo Taste. Our Restaurant will serve the food that use fish as our main ingredient in our menu. Our recipe made using our own ideas and come out with new taste of fish dishes. The nature of our business is partnership. Our restaurant located Borneo Taste Restaurant, Block B, Lot 14, Pekan Kundasang, 89308, Ranau, Sabah. We expect to start up our business on 18 January 2016. Our vision is to be one of the well known restaurants in the Borneo. Our products are sold to all ages, whether children or an adults. In running this business, we have 14 workers consists of General manager, Administration manager, Marketing manager, Operational Manager, Financial manager and our professional workers. Our future prospect of this business is to open as many branch and also promote our products as we can to earn more profit and expand our business in international level. There are 4 shareholders on this business. All the manager from all department also consist of the general manager contribute RM8,000 . Besides that, we also apply loan from Maybank Sdn. Bhd which is RM 37,165

Los beneficios del CRM móvil para la empresa desde la perspectiva del marketing relacional y el modelo TOE

Firms that achieve to establish reciprocal and successful relationships with their clients can obtain greater profitability in their relationship marketing inversions. This study adopts the TOE model to consider technological factors (technological competence), organizational factors (innovativeness and employee support) and environment factors (customer information management) to define the perceived benefits deriving from mobile CRM. The empirical study was performed with information obtained from 125 firms and analyzed with structural equation modeling. Results suggest that the firm perceives benefits from the m-CRM use if it is technologically competitive, shows propensity to innovativeness, manages customers’ information and has employees’ support. The main contribution is the simultaneous use of the TOE model and the relationship marketing approach to understand, from the Spanish firm perspective, the perception of the management of the relationship with customers through the mobile phone.Las empresas que logran establecer relaciones recíprocas y exitosas con sus clientes pueden obtener mayor rentabilidad de sus inversiones en marketing relacional. Este estudio aplica el modelo TOE para contemplar factores del contexto tecnológico (competencia tecnológica), organizacional (propensión a la innovación y apoyo de los empleados) y del entorno empresarial (gestión de la información de los clientes) para determinar la percepción de los beneficios de la gestión de las relaciones con los clientes a través del móvil (m-CRM). El estudio empírico fue realizado con información proporcionada por directivos de 125 empresas españolas, y fue analizado mediante ecuaciones estructurales. Los resultados sugieren que la empresa percibe beneficios del uso de m-CRM siempre que se considere tecnológicamente competitivo, tienda a la innovación tecnológica, gestione la información de los clientes, y cuente con el apoyo de los empleados. La principal contribución de este estudio es la aplicación conjunta del modelo TOE y el enfoque del marketing relacional para entender, desde la perspectiva de la empresa española, la percepción de los beneficios de la gestión de las relaciones con los clientes a través del teléfono móvilMinistry of Economy and Competitiveness (Spain) for its support of this research through the project ECO2014-53060-