Extending the Technology Acceptance Model 3 to Incorporate the Phenomenon of Warm-Glow

In this paper, we extend the third evolution of the Technology Acceptance Model (TAM3) to incorporate warm-glow with the aim of understanding the role this phenomenon plays on user adoption decisions. Warm-glow is the feeling of satisfaction or pleasure (or both) that is experienced by individuals after they do something “good” for their fellow human. Two constructs—perceived extrinsic warm-glow (PEWG) and perceived intrinsic warm-glow (PIWG)—were incorporated into the TAM3 model to measure the two dimensions of user-experienced warm-glow, forming what we refer to as the TAM3 + WG model. An experimental approach was taken to evaluate the suitability of the proposed model (i.e., TAM3 + WG). A vignette was created to present users with a hypothet- ical technology designed to evoke warm-glow in participants. Our TAM3 + WG model was found to be superior in terms of fit to the TAM3 model. Furthermore, the PEWG and PIWG constructs were confirmed to be unique within the original TAM3 model. The findings indicate that the factors that have the greatest influence on consumer decisions are (in decreasing order) perceived useful- ness (PU), PIWG, subjective norm (SN), and PEWG. Additionally, a higher PEWG resulted in the technology being perceived as more useful. In other words, both extrinsic and intrinsic warm-glow play a prominent role in user decisions as to whether or not to adopt a particular technology

The hidden cost of using Amazon Mechanical Turk for research

In this study, we investigate the attentiveness exhibited by participants sourced through Amazon Mechanical Turk (MTurk), thereby discovering a significant level of inattentiveness amongst the platform’s top crowd workers (those classified as ‘Master’, with an ‘Approval Rate’ of 98% or more, and a ‘Number of HITS approved’ value of 1,000 or more). A total of 564 individuals from the United States participated in our experiment. They were asked to read a vignette outlining one of four hypothetical technology products and then complete a related survey. Three forms of attention check (logic, honesty, and time) were used to assess attentiveness. Through this experiment we determined that a total of 126 (22.3%) participants failed at least one of the three forms of attention check, with most (94) failing the honesty check – followed by the logic check (31), and the time check (27). Thus, we established that significant levels of inattentiveness exist even among the most elite MTurk workers. The study concludes by reaffirming the need for multiple forms of carefully crafted attention checks, irrespective of whether participant quality is presumed to be high according to MTurk criteria such as ‘Master’, ‘Approval Rate’, and ‘Number of HITS approved’. Furthermore, we propose that researchers adjust their proposals to account for the effort and costs required to address participant inattentiveness

Reproductive and hormonal factors and mortality among women with colorectal cancer in the NIH-AARP Diet and Health Study

BACKGROUND: Although use of menopausal hormone therapy (MHT) and some reproductive factors have been associated with colorectal cancer (CRC) risk, relations between these factors and survival after CRC diagnosis are unclear. METHODS: Among 2053 post-menopausal women diagnosed with incident CRC in the NIH-AARP Diet and Health Study, we calculated hazard ratios (HRs) and 95% confidence intervals (CIs) using multivariable Cox proportional hazards regression to test associations between oral contraceptive (OC) use, menarche age, age at first birth, parity, menopausal age, and MHT use with all-cause and CRC-specific mortality. RESULTS: There were 759 deaths (332 CRC-related deaths) over a median follow-up of 7.7 years. We observed no statistically significant associations between OC use, menarche age, age at first birth, parity, menopausal age, and mortality. Compared with never MHT use, former use was not associated with mortality, but we found an inverse association among baseline current users, for both all-cause (HR=0.79, 95% CI 0.66–0.94) and CRC mortality (0.76, 0.59–0.99). CONCLUSION: Future studies should further focus on the mechanisms by which exogenous oestrogen exposure might affect tumour progression and CRC survival

Sazonalidade e qualidade do sêmen fresco e criopreservado de touros Pantaneiro e Nelore.

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Menstrual and Reproductive Factors and Risk of Gastric and Colorectal Cancer in Spain

BACKGROUND: Sex hormones play a role in gastric cancer and colorectal cancer etiology, however, epidemiological evidence is inconsistent. This study examines the influence of menstrual and reproductive factors over the risk of both tumors. METHODS: In this case-control study 128 women with gastric cancer and 1293 controls, as well as 562 female and colorectal cancer cases and 1605 controls were recruited in 9 and 11 Spanish provinces, respectively. Population controls were frequency matched to cases by age and province. Demographic and reproductive data were directly surveyed by trained staff. The association with gastric, colon and rectal cancer was assessed using logistic and multinomial mixed regression models. RESULTS: Our results show an inverse association of age at first birth with gastric cancer risk (five-year trend: OR = 0.69; p-value = 0.006). Ever users of hormonal contraception presented a decreased risk of gastric (OR = 0.42; 95%CI = 0.26-0.69), colon (OR = 0.64; 95%CI = 0.48-0.86) and rectal cancer (OR = 0.61; 95%CI = 0.43-0.88). Postmenopausal women who used hormone replacement therapy showed a decreased risk of colon and rectal tumors. A significant interaction of educational level with parity and months of first child lactation was also observed. CONCLUSION: These findings suggest a protective role of exogenous hormones in gastric and colorectal cancer risk. The role of endogenous hormones remains unclear