Algunos miembros de la incipiente Real Chancillería granadina, relacionados con las Indias

Tomo II ; págs. 207-22

PyMes: las grandes organizaciones del mañana, ¿ISO la solución del hoy?.

Resumen: En este articulo abordaremos el tema de la importancia que es para las empresas desarrollarse a la par de sus competidores, así como de las posibles exigencias de sus clientes, buscando las mejores herramientas de acuerdo a sus posibilidades financieras, enfocando este análisis a las PyMes (Pequeñas y Medianas Empresas). Esto se debe a que las empresas que buscan crecer dependen del compromiso de sus empleados, así como del desarrollo de sus procesos buscando su disminuir la variación. Este artículo enunciará las opciones de crecimiento de las Pymes, al buscar la certificación, estandarización y la implementación de sus procesos, con la ayuda de normas de estandarización, como la ISO 9000. Todo esto tomando en cuenta el compromiso total de su personal en todos los niveles, dado que no existir tal compromiso, para la organización solo será tomado tal proceso como un gasto innecesario y no como una inversión de crecimiento de la misma

Deployment of Digital Video and Audio Over Electrical SCADA Networks

With the arrival of new hardware and software technologies, supervisory control and data acquisition human-machine interfaces (SCADA/HMI), usually text-based, can now benefit from the advantages the inclusion of multimedia information brings. However, due to the special requirements imposed by such systems, integrating audio and video data into the SCADA interfaces is not a trivial task. In this document we analyze those special characteristics and propose solutions so this integration is possible in power systems communication.Ministerio de Ciencia y Tecnología TIC2000-0367-P4-0

Brand Communities: another way to generate conversations and Public Relations

En este trabajo se exploran las ventajas de cultivar las llamadas comunidades de marca, término que proviene de la mercadotecnia pero que está en íntima relación con la comunicación, las relaciones públicas, el diálogo, y en general, las conversaciones y los lazos generados entre las personas a través de internet. El estudio se centra en Universidades por el estrecho vínculo que se crea entre éstas y sus egresados, y analiza el caso de las asociaciones Exatec (grupos de egresados del Tecnológico de Monterrey) para revisar los beneficios que estas agrupaciones brindan a la institución, así como las estrategias que la universidad desarrolla para mantener vivo el lazo con estas comunidades. A través de una metodología cualitativa (entrevistas) se explora este exitoso caso mexicano.Instituto de Investigación en Relaciones Pública

Gamification and entrepreneurial intentions

Purpose – The purpose of this paper is to investigate how gamification can influence entrepreneurial intentions (EI) of a group of users of an online platform provided by a private company.Design/methodology/approach – A quantitative research strategy was used with a sample of 220 respondents. These respondents were tested before and after the gamification experience.Findings – Main findings support literature suggesting a clear effect of attitudes towards behaviour and perceived behavioural control on EI, in line with the theory of planned behaviour (TPB). Once the basic assumptions of TPB were confirmed, the authors tested the effects of gamification comparing before and after results. Main findings highlight an increase of these effects after the gamification experience, aligned with the self-determination theory.Practical implications – These findings suggest that gamification is able to influence entrepreneurial behaviours. This contributes to both companies and educators’ knowledge on training for EI with gamification and the use of online platforms to this effect. Recommendations are provided.Originality/value – This is the first study that investigates the impact of gamification on EI and howgamification can influence the different relationships between the antecedents of EI

El yacimiento de vertebrados de cortes de Baza I (Depresión de Guadix-Baza). Nota preliminar

En el presente trabajo se estudia un yacimiento de micromamíferos en la Depresión de Guadix-Baza. La fauna estudiada permite datar la zona de Saint Vallier. Se señalan asimismo niveles marinos cuaternarios a 680 m de altura

El yacimiento de vertebrados de cortes de Baza I (Depresión de Guadix-Baza). Nota preliminar

En el presente trabajo se estudia un yacimiento de micromamíferos en la Depresión de Guadix-Baza. La fauna estudiada permite datar la zona de Saint Vallier. Se señalan asimismo niveles marinos cuaternarios a 680 m de altura

Museum visitors’ heterogeneity and experience processing

This research examines the relationships between affective and cognitive antecedents and consequences of satisfaction under a market heterogeneity approach. It includes co-creation of preparatory activities. The sample consisted of 276 museum visitors in London. Two analysis have been conducted: structural equation model and latent class path analysis. The paper contributes to the development of a theoretical framework for further understanding of service experience in which co-creation plays an important role. Two segments were identified: 1) emotional (with lower degree of co-creation, equally distributed by age and nationality); 2) rational (higher degree of co-creation, younger and domestic visitors). Our research shows significant differences between the two segments regarding variables such as satisfaction, loyalty, service experience, emotion, positive disconfirmation and willingness to pay more

Servitization strategies from customers’ perspective: the moderating role of co-creation

© 2018, Emerald Publishing Limited. Purpose: This paper aims to investigate the moderating role of co-creation in the implementation of servitization strategies in the pharmaceutical industry in a business-to-business (B-to-B) context. More specifically, this investigation explores the impact of different levels of services (base, intermediate and advanced) on servitization and on performance by using co-creation as a moderating factor. Design/methodology/approach: A research framework was developed and empirically tested in the pharmaceutical sector. Data collection was conducted through the online distribution of questionnaires. The final sample included 219 pharmacy stores, and the data were analysed using structural equation modelling. Findings: Main findings suggest that when the level of co-creation of the design of services is high, there are significant effects of servitization on firm performance. The moderating effect of co-creation is illustrated in regard to intermediate and advanced services, but results referring to the impact of intermediate services on servitization appear non-significant with a low degree of co-creation. No significant effects could be found for the impact of base services on performance and servitization for both high and low degrees of co-creation. Findings show an impact of advanced services on performance through the mediating effect of servitization when the degree of co-creation is high. Originality/value: Most research concerning servitization has been done from the perspective of manufacturers and service providers. This study adds value to the literature because it was designed from a customer’s perspective. Moreover, it contributes towards the conceptualization of the servitization research strategy and business models in a B2B context. This is accomplished through the investigation of the moderating effect of co-creation on the impact of the different levels of services on servitization and on performance