Analisis Industri Ritel Di Indonesia

This article presents an overview the analisys of retail industry in Indonesia.Retail industry in Indonesia grow rapidly. Industrial presence of modern retailbasically exploits public shopping pattern especially middle-weight and to which donot want to mill around in traditional market. Analysis Five Forces is used toanalysis retail industry. Analysis five force is bargaining power of buyers,bargaining power of suppliers, threat of new entrants, threat of new substituteproducts, and rivalry among firms

Message framing and source credibility in product advertisements with high consumer involvement

The general objective of this research was to analyze the use of message framing and the source appropriately used in product advertisement with high consumer involvement. The category of experimental design used in this study was the lab experiment. The factorial designs in this study experiments were: 2x1 between subjects at the time of testing of hypotheses 1 and 2; 2x2 between subjects at the time of testing of hypothesis 3. The method of analysis used to test hypotheses 1 and 2 used one way ANOVA, and to test hypothesis 3 used n-ways ANOVA with main effects and interaction effect. First, the results showed that there were significant differences in the performance risk perception, psychological risk perception, financial risk perception, and social risk perception on advertisement using positive and negative message framing. Consumers felt a lower risk perception on the advertisement with positive message framing. Thus, the product's advertisements with high consumer involvement will be more effective by using positive message framing. Second, the results also showed that there were significant differences in the risk perception in advertisement using high and low source credibility. Consumers felt a lower risk perception in the advertisement by using high source credibility. Therefore, the product advertisements with high consumer involvement will be more effective by using high source credibility. The last, based on the testing of hypothesis, there was no significant difference in the risk perception in the advertisements using positive and negative message framing and high and low source credibility.peer-reviewe

PENGARUH KUALITAS PRODUK, EKUITAS MEREK, PERSEPSI HARGA TERHADAP PEMBELIAN ULANG PADA PELANGGAN MOTOR YAMAHA DI KABUPATEN KENDAL

This study aims to examine the effect of Product Quality, Brand Equity and Price Perception on Repurchase of Yamaha motorcycles in Kendal district. This research was conducted throughout the Kendal district. The analytical tool used is multiple regression, as for testing the hypothesis that is using the t test. Collecting data through a questionnaire with measurements using a Likert scale of 1-5 for alternative answer points. This sampling method is purposive sampling and the number of samples in this study is 100 respondents. The results showed that Product Quality had a positive and significant effect on Repurchase, Price Perception had a positive and significant effect on Repurchase, but Brand Equity had no positive and significant effect on Repurchase

THE DIFFERENCE IN CONSUMER RISK PERCEPTION BETWEEN CELEBRITY ENDORSER AND EXPERT ENDORSER IN COLLEGE ADVERTISEMENTS

This research aims to examine the difference in consumer risk perception between celebrity and expert endorser in advertisement. We proposed two hypothesis, H1: There is a difference in consumer risk perception between an expert endorser and celebrityendorser in college advertisement. H2: There is a difference in consumer risk perception between an expert endorser and a celebrity endorser in college advertisement, which is moderated by the consumer product knowledge.Experimental design was employed in this study with Statistical Experimental-Completely Randomized Design. This was conducted on three groups to test H1 and six groups to test H2. To test H1, the participant of each group was given full color print ads using celebrity endorser, expert endorser and nonendorser in advertisement. We gofurther splitting each group with high and low consumer product knowledge to test H2.The participants of this research are 200 students of SMA 7 Semarang. We use One Way Anova to test H1 and two ways Anova to test H2. Our findings showed that there is a difference in consumer risk perception between an expert endorser and celebrity endorser in college advertisement. We also found that there is no differencein consumer risk perception between an expert endorser and a celebrity endorser in college’s advertisement, which is moderated by the consumer product knowledge. We also found that there is difference in consumer’s perceived performance risk, consumer’sperceived financial risk and consumer’s social risk between an expert and celebrity endorser in College advertisement. On the other hand, we found there is no difference in consumer perceived psychological risk between an expert and celebrity endorser in College advertisement.Keywords: celebrity endorser, expert endorser, consumer risk perception, consumer product knowledge

PENGARUH KUALITAS LAYANAN, CITRA BANK, DAN KEPERCAYAAN TERHADAP KEPUASAN NASABAH BANK

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kualitas layanan, citra bank, dan kepercayaan terhadap kepuasan nasabah. Obyek penelitian dalam penulisan ini yaitu nasabah tabungan BritAma X Bank BRI Cabang Kendal. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling dengan jumlah sampel 98 responden. Pengambilan data primer menggunakan metode kesioner dengan pengukuran menggunakan skala likert 5 (lima) alternatif jawaban. Alat analisis data yang digunakan uji instrumen (uji validitas dan uji reliabilitas), regresi linier berganda, uji model ( uji koefisien determinasi dan uji f), adapun untuk menguji hipotesis menggunakan uji t. Hasil penelitian menunjukkan bahwa (1) Kualitas Layanan tidak berpengaruh positif dan tidak signifikan terhadap kepuasan nasabah, (2) Citra Bank berpengaruh positif dan signifikan terhadap kepuasan nasabah, (3) Kepercayaan berpengaruh positif dan signifikan terhadap kepuasan nasaba

THE EFFECT OF PRODUCT QUALITY, ENDORSEMENT INFLUENCER, AND PROMOTION OF THE PURCHASE DECISION OF VAVL BEAUTE SKINCARE IN KENDAL DISTRICT

This research measures the effect of product quality, influencer endorsement and promotion on purchasing decisions. This research was conducted on vavl beaute skincare consumers in Kendal Regency. The sampling technique for respondents is by applying a purposive sampling technique, using the following criteria: buyers or users who are at least 17 years old, buyers or users who have purchased or used vavl beaute skincare products. The data pooling method used a questionnaire that had been tested for validity and reliability. Data analysis in this research uses multiple linear regression analysis which intends to measure product quality, influencer endorsement and promotion variables on purchasing decisions. The research results show that influencer endorsements have no effect on purchasing decisions, while the results of research on product quality and promotion had a positive and significant effect on purchasing decisions

The effect of brand equity dimensions on repurchase intention

This research aims to find out the effect of brand equity dimensions (brand awareness, perceived quality, brand association, and brand loyalty) on repurchase intention. The population in this research were the consumers of Starbucks café in Semarang, Indonesia, by purposive technique sampling with the criteria that consumers have been purchase and consume Starbucks product. The data was collected by questionnaire and analyze by validity test, reliability test, and multiple analysis regression tests. Consistent with our proposed hypotheses, the results indicated that perceived quality and brand loyalty positively affect repurchase intention. However, our study suggested that brand awareness negatively affects repurchase intention while brand association not significantly affects repurchase intention

Pengaruh Lingkungan Kerja dan Keterlibatan Karyawan terhadap Organizational Citizenship Behavior pada Karyawan Rumah Sakit Islam Sunan Kudus

Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh lingkungan kerja dan keterlibatan karyawan terhadap organizational citizenship behavior (OCB) pada karyawan pada Rumah Sakit Islam Sunan Kudus. Dalam penelitian ini menggunakan metode kuantitatif, dengan penggunaan kuesioner sebagai pengumpulan sumber data primer meliputi: identitas responden dan tanggapan dari pengisian kuesioner terkait dengan variabel penelitian. Populasi didalam penelitian ini adalah seluruh karyawan RSI Sunan Kudus yang berjumlah 816 karyawan dan sampel yang digunakan adalah karyawan non medis yang berjumlah 111 karyawan. Pengambilan sampel menggunakan teknik purposive sampling, dengan mengambil batasan kriteria yaitu karyawan non medis RSI Sunan Kudus dengan pekerjaan di bagian Farmasi, Gizi, Laboratorium, dan Rekam Medik. Data yang diperoleh dianalisis menggunakan analisis deskriptif, uji instrumen, dan analisis regresi dengan prosedur statistik yaitu menggunakan program IBM SPSS 27. Hasil analisis pada penelitian menunjukkan bahwa: 1. Lingkungan kerja berpengaruh positif dan signifikan terhadap organizational citizenship behavior (OCB) 2. Keterlibatan karyawan berpengaruh positif dan signifikan terhadap organizational citizenship behavior (OCB)

KETERKAITAN TEORI DAN RISET EMPIRIS: SUATU PENDEKATAN THEORY-SETTING-TESTABLE HYPOTHESIS MODEL

This paper tries comments interrelationship of theory and empirical research with approach of Theory-Setting-Testable Hypothesis Model. Theory-Setting-Testable model explains about three development stages related to hypothesis. Theory-Setting-Testable model appropriate to applied research to building theory. Process three development stages connected by hypothesis started with theory phase and identification of theoretical statements connecting independent variable and dependent variable. Phase secondly relates to hypothesis expansion. Third phase by replacing concept in proposition with definition of operational and tests statistic relation between concept