Tingkat Pendidikan, Pendapatan, Dan Pola Asuh Orang Tua Terhadap Kejadian Stunting Pada Balita

This research aims to identify the relationship between education, income, and parenting patterns with the incidence of stunting among toddlers in Sukamulya Village. The research method used is quantitative correlational and uses secondary data. The research results showed that the Chi-square test obtained a p-value (α = 0.05) on the stunting variable with the father's education of 0.831, the mother's education of 0.209, the parents' income of 0.011, and the parents' parenting style of 0.614. The conclusion is that there is a significant relationship between parental income and the incidence of stunting among toddlers in Sukamulya Village. At the same time, the level of the father's education, the mother's education, and parenting patterns do not have a significant relationship with the incidence of stunting.   Keywords: Toddlers, Income, Education, Parenting Patterns, Stuntin

Sistem Pendukung Keputusan Pendistribusian Zakat Menggunakan Metode Simple Multi Attribute Rating Technique (SMART)

Badan Amil Zakat Nasional (BAZNAS) merupakan badan amil zakat yang mengumpilkan, mendistribusikan, dan mendayagunakan zakat. Pendistribusian zakat dilakukan dengan cara memilih calon penerima zakat dari kriteria-kriteria yang ada, dalam menentukan calon penerima zakat panitia masih menggunakan persepsi atau anggapan dari masing-masing panitia sehingga menyebabkan kurang tepat dalam memilih calon penerima zakat untuk memberikan zakat kepada calon penerima zakat yang berhak menerimanya. Sistem pendukung keputusan pendistribusian zakat dibangun dengan bahasa pemrograman PHP, serta memanfaatkan database MYSQL sebagai database server. Sistem pendukung keputusan pendistribusian zakat diharapkan dapat mendukung pemilihan calon penerima zakat. Berdasarkan pengujian maka didapatkan hasil dari pengujian sistem pendukung keputusan yaitu yang layak menerima zakat wardoyo dengan nilai akhir 0,6125, mugiyem dengan nilai akhir 0,8875, kawit dengan nilai akhir 0,5306

Pengaruh Sales Promotion Dan Brand Ambassador Terhadap Minat Beli Pada E-Commerce Tokopedia

Research aimed at analyzing the influence of sales promotion and brand ambassador on purchase intention tokopedia e-commerce. This research uses a survey method with a quantitative approach. The respondents involved were e-commerce users of tokopedia in Cimahi City, which comprised 120 people, selected using purposive sampling. Data type is primary data obtained through the dissemination of questionnaires via online link google form, with cross-sectional data collection techniques. SPSS version 26 is used as a test tool. The findings from this study show that sales promotion has a positive impact on purchase intention, as well as brand ambassadors have a positive effect on purchase intention. Then, sales promotion and brand ambassadors jointly influence purchase intention. This should be a serious concern for tokopedia to improve sales promotion and brand ambassador indicators, as both are believed to increase customer buying interests. Keywords : Sales Promotion, Brand Ambassador, Purchase Intention, Tokopedia   ABSTRAK Penelitian dengan tujuan menganalisis pengaruh sales promotion dan brand ambassador terhadap minat beli pada e-commerce tokopedia. Penelitian ini menggunakan metode survei dengan pendekatan kuantitatif. Responden yang terlibat yaitu pengguna e-commerce tokopedia di Kota Cimahi, yang berjumlah 120 orang, dipilih menggunakan metode pengambilan sampel purposive sampling. Jenis data yaitu data primer diperoleh melalui penyebaran kuesioner melalui tautan google form secara online, dengan teknik pengumpulan data cross-sectional. SPSS versi 26 digunakan sebagai alat untuk melakukan pengujian. Temuan dari penelitian ini menunjukkan sales promotion berpengaruh positif terhadap minat beli, begitu juga brand ambassador berpengaruh positif terhadap minat beli. Kemudian, sales promotion dan brand ambassador secara bersama-sama berpengaruh terhadap minat beli. Hal tersebut seharusnya menjadi perhatian serius bagi pihak tokopedia untuk meningkatkan indikator sales promotion dan brand ambassador, karena keduanya diyakini dapat meningkatkan minat beli pelanggan. Kata Kunci : Promosi Penjualan, Duta Merek, Minat Beli, Tokopedi

Peran Kualitas Produk, Online Customer Review, Dan Customer Rating Terhadap Keputusan Pembelian Produk Kecantikan Pada Tiktokshop

This study aims to determine the effect of product quality, online customer reviews and customer ratings on purchasing decisions for beauty products on Tiktok. This study uses a quantitative approach. The sampling technique used was non-probability sampling with the accidental sampling method with a total of 100 respondents. The data collection technique was carried out by distributing questionnaires. The data analysis technique uses Partial Least Square (PLS) with the Smart-PLS version 4.0 program. The results of this study indicate that Product quality influences the decision to purchase Somethink products. Online Customer Reviews have an effect on the decision to purchase Somethink products. Customer Rating influences the decision to purchase Somethink products. Keywords – Product Quality, Online Customer Reviews, Customer Ratings, Purchasing Decision

Peran Motivasi Terhadap Keterlibatan Karyawan

This study aims to determine the significance of the influence of intrinsic motivation and extrinsic motivation on employee engagement. This study uses sampling techniques with purposive sampling method, where the determination of sampling based on the criteria and the desired amount. The sample studied as many as 110 respondents. The stages of testing in this study are instrument test, model test, and hypothesis test using SPSS 25 Software. Based on the results of research shows intrinsic motivation and extrinsic motivation have a significant positive effect on employee engagement. With the motivation of the employees and the support of the company makes employees always involved in the work that can benefit the company. Keywords: Intrinsic Motivation, Extrinsic Motivation, Employee Engagement

The Influence Of High Performance Working Systems On Work Performance Effects Of Job Responsibility And Work Fatigue

This study explores the effect of a high performance working system on work performance, the effects of job responsibility and work fatigue. Quantitative research using the Structural Equation Model (SEM) method, starting in 2023 by focusing on employees who have worked in companies that implement high performance systems and have worked for more than one year, then work in the Jabodetabek industrial area, and have supervisors. Data collection was carried out by distributing online questionnaires to 200 respondents. Data processing uses SmartPLS 3. The findings of this study indicate that a high performance working system (HPWS) can increase job responsibility. HPWS can also affect employee work fatigue with a large number of work targets that must be done. In addition, HPWS also affects work performance where employees with high performance will experience excessive fatigue due to work. The results of this research are expected to provide valuable insights for managers and company stakeholders in understanding the key elements that need to be considered in developing a high performance system. Keywords: High Performance Working System, Job Responsibility, Work Fatigue, Work Performanc

Pengaruh Gaya Kepemimpinan, Lingkungan Kerja, Dan Beban Kerja Terhadap Kinerja Karyawan Pada PT Indofood Kota Semarang

This research was designed to determine and analyse the influence of leadership style, work environment and workload on employee performance at PT Indofood Semarang City. This research uses leadership style, work environment, and workload as independent variables, employee performance as the dependent variable. This research uses primary data with a population of 834 employees of PT Indofood Semarang City. The sampling technique used in this research was purposive sampling technique. The data collection method in this research was using a questionnaire via Google Form. For the sample in this study 160 employees were taken by selecting employees on the morning shift. The analysis technique used in this research uses multiple linear analysis with the help of the SPSS version 25 test tool. The results of this research show that leadership style has a positive and significant effect on employee performance, the work environment has a positive and significant effect on employee performance, while workload has a no effect on employee performance. Keywords: Leadership Style, Work Environment, Workload, and Employee Performanc

Perilaku Manajemen Keuangan Pada UMKM Sentra Kain Tenun Lurik Di Desa Tawang

This research aims to determine the influence of financial knowledge, income, financial attitude, and personality on financial management behavior among owners of Micro, Small, and Medium Enterprises (MSMEs) in the village of Tawang, with a focus on the production of woven lurik fabric. All owners of MSMEs specializing in woven lurik fabric in the village of Tawang were included in this study, and the sampling method applied was saturation sampling. Primary data were obtained through the distribution of questionnaires to 86 respondents who are owners of MSMEs. Data was analyzed using multiple regression analysis methods. The results of the study indicate that financial knowledge has a positive and significant influence on financial management behavior among owners of MSMEs specializing in woven lurik fabric in the village of Tawang. Income has a positive and significant influence on financial management behavior among owners of MSMEs specializing in woven lurik fabric in the village of Tawang. Financial attitude has a positive and significant influence on financial management behavior among owners of MSMEs specializing in woven lurik fabric in the village of Tawang. Personality has a positive and significant influence on financial management behavior among owners of MSMEs specializing in woven lurik fabric in the village of Tawang. Keywords: Financial Knowledge; Income; Financial Attitude. &nbsp

Influencer Marketing Strategies And The Use Of Ai Technology In Enhancing Brand Awareness: A Case Study In The Fashion Industry

This article explores the intricate dynamics of the fashion industry, focusing on PT. SRB Depot Tj. Pura. The study investigates the direct and indirect effects of Influencer Marketing and AI Technology on the Fashion Industry and Enhancing Brand. Through a comprehensive path analysis, the research reveals that Influencer Marketing significantly influences both the Fashion Industry and Brand Enhancement, both directly and indirectly through the Fashion Industry. These findings underscore the influential role of influencer-driven strategies in shaping consumer perceptions and fostering positive brand associations. However, the analysis does not provide statistically significant evidence for the direct or indirect impact of AI Technology on the Fashion Industry or Brand Enhancement within the observed context. The results emphasize the nuanced nature of these relationships, highlighting the pivotal role of the Fashion Industry as a mediator in the influence of Influencer Marketing on Brand Enhancement. This research contributes valuable insights for businesses, suggesting that strategic investments in influencer marketing can play a significant role in shaping brand perceptions within the dynamic landscape of the fashion industry. Keywords: Marketing Strategies, AI Technology, Enhancing Brand Awareness, Fashion Industr

Perilaku Merokok Berubungan dengan Aliran Puncak Ekspirasi Pria Dewasa

This study aims to analyze the relationship between smoking behavior and peak expiratory flow in adult men. The method used is a descriptive correlation with a cross-sectional approach. The total research sample was 67 respondents taken using the purposive sampling technique. The instrument used was a questionnaire to measure age and smoking behavior, while peak expiratory flow was measured using a peak flow meter. Data analysis used the Kendall tau_b test. The research results show that the p-value is 0.003 and τ = -.347. In conclusion, there is a significant relationship between smoking behavior and peak expiratory flow in adult men with a weak correlation level and tends to have a negative direction.   Keywords: Peak Expiratory Flow, Smoking Behavior, Breathing, Adult Men, Cigarette