Factors affecting the adoption and use of urban air mobility

Technological advances have recently led to the development of urban air mobility (UAM), an alternative transportation mode with several concepts including vehicles operated by on-demand fully-automated vertical take-off and landing aircraft (VTOL) for intra-city passenger transportation. However, despite a growing interest in UAM, understanding users’ perceptions to it remains limited. This research aims to identify and quantify the factors affecting the adoption and use of UAM, based on relevant tools from the literature, such as recurring factors in studies on aerial vehicle concepts, ground autonomous vehicles, but also acceptance models, such as the Technology Acceptance Model by Davis et al. (1989). A stated-preference survey was developed to assess the perception of users in terms of adoption time horizon, including options such as the first six years of the service’s implementation, “unsure”, and “never”. The obtained results were evaluated using exploratory factor analyses, and the specification and estimation of suitable discrete choice models, multinomial logit models (MNLs) and ordered logit models (OLMs), with adoption time horizon as dependent variable. Findings revealed the importance of safety and trust, affinity to automation, data concerns, social attitude, and socio-demographics for adoption. Factors, such as the value of time savings, the perception of automation costs, and service reliability, were also found to be highly influential. There was also an indication that skeptical respondents, i.e. answering “unsure”, had a behavior similar to late and non-adopters, i.e. adoption time horizon higher than six years or answering “never”. The summarized results were represented in an extended Technology Acceptance Model for urban air mobility, and provided insights for policymakers and industrial stakeholders

The utility of psychological measures in evaluating perceived usability of automated vehicle interfaces – A study with older adults

The design of the traditional vehicle human-machine interfaces (HMIs) is undergoing major change as we move towards fully connected and automated vehicles (CAVs). Given the diversity of user requirements and preferences, it is vital for designers to gain a deeper understanding of any underlying factors that could impact usability. The current study employs a range of carefully selected psychological measures to investigate the relationship with self-report usability of an in-CAV HMI integrated into a fully automated Level 5 simulator, during simulated journeys. Twenty-five older adults (65-years+) participated and were exposed to four journeys in a virtual reality fully automated CAV simulator (with video recorded journeys) into which our HMI was integrated. Participants completed a range of scales and questionnaires, as well as computerized cognitive tests. Key measures were: perceived usability of the HMI, cognitive performance, personality, attitudes towards computers, trust in technology, simulator sickness, presence and emotion. HMI perceived usability correlated positively with cognitive performance (e.g., working memory) and some individual characteristics such as trust in technology and negatively with neuroticism anxiety. Simulator sickness was associated negatively with CAV HMI perceived usability. Positive emotions correlated positively with reported usability across all four journeys, while negative emotions were negatively associated with usability only in the case of the last two journeys. Increased sense of presence in the virtual CAV simulator was not associated with usability. Implications for design are critically discussed. Our research is highly relevant in the design of high-fully automated vehicle HMIs, particularly for older adults, and in informing policy-makers and automated mobility providers of how to improve older people’s uptake of this technology

Understanding the importance of trust and perceived risk to the adoption of automated driving systems

Dissertation presented as partial requirement for obtaining the Master’s degree in Information Management, with a specialization in Marketing IntelligenceAutomated Driving Systems (ADS) have piqued interest among researchers over the last few years. Notwithstanding, this technology is very new and therefore people are far from sold on the safety, or benefits of ADS, leading to uncertainty and distrust. This study extends the line of research by conjointly examining trust, risk and adoption theories in the pre-adoption stage of ADS. We developed a study among 311 European consumers using PLS-SEM. Results reveal that perceived behavioral control, performance expectancy and trust are salient antecedents of intention to use ADS, while perceived risk is not. Implications for practice and research are discussed

Who Has The Right of Way, Automated Vehicles or Drivers? Multiple Perspectives in Safety, Negotiation and Trust

Public opinion suggests that it is still unclear how people will react when automated vehicles (AVs) emerge on the roads. Fatal accidents involving AVs have received wide media attention, possibly disproportionate to their frequency. How does the framing of such stories affect public perceptions of AVs? Few drivers have encountered AVs, but how do they imagine interacting with AVs in the near future? This survey study with 600 UK and Hong Kong drivers addressed these two questions. After reading news 'vignettes' reporting an imagined car crash, respondents presented with subjective information perceived AVs as less safe than those presented with factual information. We draw implications for news media framing effects to counter negative newsflow with factual information. Respondents were presented with another imagined interaction with human-driven and AVs and did not differentiate between the two. Results from other variables e.g., first and third person framing, and cultural differences are also reported

The Evaluation of Route Guidance Systems

BACKGROUND We were commissioned by the Transport and Road Research Laboratory to: "collaborate with the German government and their representatives who are responsible for conducting the LISB trial in Berlin in order to produce an agreed methodology, which is acceptable in both Germany and the UK, for assessing the automatic route guidance systems which will be provided in Berlin and London." The brief suggested a number of aspects to be included, and required detailed proposals, timescales and costs for implementation in London. 1.1.2 The background to the brief lies in decisions to introduce pilot automatic route guidance systems in the two cities. The principles of the systems are similar, and have been described in detail elsewhere (Jeffery, 1987). In brief, they involve : (i) a central computer which retains information on a specified road network, which is updated using real time information from the equipment users; (ii) infra red beacons at selected junctions which transmit information to equipped vehicles and receive information from those vehicles; (iii) in-vehicle equipment which includes a dead-reckoning system for position finding, a device for requesting guidance and specifying the destination, a micro-computer which selects the optimal route, and a display which indicates when a turn is required on the main network, and the compass direction and distance to the final destination; iv) transmission from the equipped vehicles of origin, requested destination, links used since passing the last beacon and, for each link, the time of entry and departure and time spent delayed. It is this travel time information which is used to update the central computer's knowledge of the best routes. (Continues..

Future cities and autonomous vehicles: analysis of the barriers to full adoption

The inevitable upcoming technology of autonomous vehicles (AVs) will affect our cities and several aspects of our lives. The widespread adoption of AVs repose at crossing distinct barriers that prevent their full adoption. This paper presents a critical review of recent debates about AVs and analyse the key barriers to their full adoption. This study has employed a mixed research methodology on a selected database of recently published research works. Thus, the outcomes of this review integrate the barriers into two main categories; (1) User/Government perspectives that include (i) Users' acceptance and behaviour, (ii) Safety, and (iii) Legislation. (2) Information and Communication Technologies (ICT) which include (i) Computer software and hardware, (ii) Communication systems V2X, and (iii) accurate positioning and mapping. Furthermore, a framework of barriers and their relations to AVs system architecture has been suggested to support future research and technology development